designing for silence
DESCRIPTION
Our products send loads of email messages these days. We can send fewer AND increase engagement.NOTE: These slides weren't intended as standalone artifacts. I doubt you'TRANSCRIPT
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silencedesigning for
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hello
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posterous
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This year’s Great Dates, Great RatesFairmont PlatinumThis year’s Great Dates, Great RatesFairmont Platinum
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not inbox zero
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inbox silence
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silence
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4’33”
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The pause – that impressive silence, that eloquent silence, that geometrically progressive silence, which often achieves a desired effect where no combination of words, howsoever felicitous, could accomplish it.”
“
– Mark Twain
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noise
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noise
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Strive to make noise only when it improves the silence.
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bac’n
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How have we gotten here?
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Notify the user
Read the subject line
Open the email
Find the notification in the email
Click a link in the email
Login on the website
Confirm private info
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Why are we compelled to keep sending more?
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silence
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Bundling
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Bundling Wisely
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Highlight Favorites
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Since You’ve Been Gone
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bac’n
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Don’t forget the important stuff.
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Stephanie Hay
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Don’t beat around the bush.
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Nail your metadata.
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1. App or company name in the From line
2. Keep the From line to 20-25 chars.
3. Specific subject lines
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Effective messages are designed messages.
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Careful with the promos.
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