designing for insight
TRANSCRIPT
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Designing for InsightAaron E. Silvers, Partner MakingBetter
TRYxAPI Launch ATD International Conference & Expo May 16, 2015
USE THE TWITTER!!!!!
@aaronesilvers #tryxapi #atd2015
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InsightThe capacity to gain an accurate
and deep intuitive understanding of a person or thing.
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Intended Insights…
I will consider the design of this presentation successful if…
• You are able to explain what the Experience API does.
• You relate the project planning and design approaches recommended to your practice today, absent of any particular technology.
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Uh, what is xAPI?
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The Experience API is a standard way of talking about our experiences, using data.
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How eLearning Works Today
• Your LMS tracks the activity of one learner.
• Your LMS only tracks within one “course.”
• Any role beyond the learner is missing.
• Any kind of custom reporting is really hard.
• The technologies are almost 20 years old.
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The Experience API
Image courtesy of Rustici Software
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The Experience API (xAPI)• Can track many different types of learning experiences —
including things that happen in classrooms and in real environments
• Moves beyond a web-based, single-learner/single-experience model
• Promotes better design and technology practices
• Makes integration with other systems and practices easier
• Provides a way to gather and use more useful information.
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It answers a lot of ‘How’ type questions…
• How can I inform better business decisions?
• How do I avoid locking us into a solution?
• How can I make investments in learning development last longer and more future-proof?
• How can I make sure what I evaluate today is useful in the future?
• How will I connect a learner’s activities across multiple applications?
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Someone Did Something
“Observations”
Noun Verb Object
(To Someone) (Using Stuff) (With Some Result)
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How Does Experience API Work?
• People interact with “stuff” (i.e. content, apps, business systems, etc.)
• These interactions are observed and described as statements.
• The “stuff” sends the statements to a Learning Record Store.
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Image courtesy of HT2
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LMS vs. LRSA Learning Record Store (LRS) addresses one capability of a typical
Learning Management System (LMS).
User Management Learning Records Scheduling
Course Management Statistics Grade Book
Tracking eLearning Content Storage Search
Assignments Sequencing Delivery
Preferences Reports Assessment
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What is a Learning Record Store, or LRS?
• It’s a database that stores activity statements - the “data”
• LRSs can be software (even hardware) that stands on its own.
• LRSs can be a part of your Learning Management System (LMS)
• LRSs can be built into other types of systems, too.
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Using DataJust important as
getting data into an LRS for storage is
getting the data out to use it.
Image courtesy of HT2
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Image courtesy of HT2
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The Gartner Hype CycleThe Experience API is providing ROI at unprecedented scale…
Image courtesy of HT2
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Your Seat at the Table
BusinessUser
“Employee”
System User
(You) (Probably)
Line Manager
“Learning”
Director/ CLO
“Learning”
VP
“HR” “IT”
COOCFO CHO CMO
“Problem Owner”
Provides Value to… Improving Learning
Outcomes…
ProvidingBetter Insights
About Learning… Arms…
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How Do We Provide Better Insights About Learning?
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Start with a good
value proposition.
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Key Partners
• Who are the key Partners for activities and resources? • 3rd Party Content? • Application Developers? • System Integrators? • Vendors? • IT? • Executive Sponsors?
Key Activities
• What key activities are needed for our value proposition?
• Our Delivery? • Our Customer Relationships?
• Our Business Outcomes?
Value Propositions
• What is our value to our customers?
Customer Relationship
• What type of relationship does each segment want?
Customer Segments
• What groups or people are we creating value for?
Key Resources
• What key resources are needed to support the model?
Delivery
• What delivery mechanisms will work for our customers?
Cost Structure
• Instructional Designers • Tools • Delivery • Systems • Partners • IT Investment
Business Outcome
• Quantitity • Quality • Time • Cost • Satisfaction • Value
Use a learning canvas to
map learning approaches to
business goals
http://resources.saltbox.com/learning-model-canvas/
Canvas courtesy of Saltbox
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Design Modeling
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Frame
What’s the
activity?
Persona
Who’s the
audience?
Effect
How do evaluate
success?
Intent
What’s the
business
goal/outcome to
be achieved?
Model created with Problem Solutions
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Frame Persona Effect Intent
“An Ebola
outbreak.”
“Hotline operators”
“Reduce the clicks
to navigate to the
appropriate job
aids.”
“We want to
provide faster
access to
disaster relief
procedures.”
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Design Modeling
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0
25
50
75
100
April May June July
Learn as much as you can about what hurts. Addressing the big challenges adds value back into the organization — TAKE THE PAIN AWAY.
Report in
meaningful ways
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Learn
Design
Measure
Anal
yze Ideas
Build
LEARN about your audience to inspire IDEAS about the approach. Then DESIGN and BUILD with a plan to MEASURE what success looks like.
Model adapted from Eric Ries’ “The Lean Startup”
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Align Learning Objectives & Business Goals
• Your company’s Brand
• Its Mission
• Its Vision
• Competencies that support the vision
• Strategy, defined by Objectives
• Design models that support the strategy
• Offerings (Classroom training, online, performance support, social…)
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Questions?