Designing for Behavior Change: New Models, New Directions

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Behavioral Science Is The Science Of “Doing”Behavioral Science – An empirical approach to understanding, evaluating, changing, human behavior.

Principles of learning - Operant conditioning paradigms - Social Learning Theory

Techniques - Behavioral analysis - Acquisition of new behaviors - Modifications in frequency, duration, intensity of behaviors

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• Learning Theories (Skinner/Pavlov)

• Health Belief Model (Rosenstock)

• Social Cognitive Theory (Bandura)

• Transtheoretical Model (Prochaska & DiClemente)

• Information/Motivation/Behavioral Skills Model (Fisher & Fisher)

• *Fogg Method (BJ Fogg)

• *Hooked Model (Nir Eyal)*newer models, promising findings but less evidence to date

Theoretical Models of Behavior Change

• There is no “best” model - Comprehensiveness

- Parsimony

- Empirical Support

- Ease of Translation

- Ease of Outcome Measurement

• Great overlap between the models

• Many say the same thing in different ways • More than one model may be appropriate

Which is the “best” model?