Designing for 100M downloads

@mignano

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Aviary’s mission: “Democratize Creativity”

100+ million app downloads

5 tips

Design for kids and grandparents -Avi Muchnick

Design for kids and grandparents :)

-Avi Muchnick

Make things very easy to understand

Most importantly, your app should be fun

Recognize that your app is a funnel

The top of the funnel starts here

For Aviary, the bottom is here

Think about the bottom of your app’s funnel and the steps it takes for your user

to get there…

Then get rid of most of them.

Get out of the wayOKHell no

WE REALLY REALLY REALLY WANT YOU TO RATE OUR

APP…PRETTY PLEASE

Please rate our app!

Get out of the way

OKHell no

WE REALLY REALLY REALLY WANT YOU TO RATE OUR

APP…PRETTY PLEASE

Please rate our app!

Bad Good (3x as many reviews)

Do one thing at a time

Discovery is bad

The opposite of discovery is clarity

Crop

Draw

Stickers

Sharpness

There’s more to designing for 100M than design

Your app icon matters

Listen to your users

User Testing is incredibly valuable

BONUS TIP: Have fun.

Aviary is hiring

I’m always looking for beta testers

I also host a meetup

Product Secrets

@mignano