div class=ts-pagebutton class=gotoPage data-page=1Page 1button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page1jpg target=_blank img data-url=designing-digital-serviceshtmlpage=1 data-page=1 class=ts-thumb lazyload alt=Page 1: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails1jpg width=140 height=200 adivpDesigning Digital Services Michael Williamspdivdiv class=ts-pagebutton class=gotoPage data-page=2Page 2button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page2jpg target=_blank img data-url=designing-digital-serviceshtmlpage=2 data-page=2 class=ts-thumb lazyload alt=Page 2: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails2jpg width=140 height=200 adivpWhat do I mean by “designing” digital servicespdivdiv class=ts-pagebutton class=gotoPage data-page=3Page 3button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page3jpg target=_blank img data-url=designing-digital-serviceshtmlpage=3 data-page=3 class=ts-thumb lazyload alt=Page 3: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails3jpg width=140 height=200 adivpAestheticpdivdiv class=ts-pagebutton class=gotoPage data-page=4Page 4button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page4jpg target=_blank img data-url=designing-digital-serviceshtmlpage=4 data-page=4 class=ts-thumb lazyload alt=Page 4: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails4jpg width=140 height=200 adivpLayoutpdivdiv class=ts-pagebutton class=gotoPage data-page=5Page 5button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page5jpg target=_blank img data-url=designing-digital-serviceshtmlpage=5 data-page=5 class=ts-thumb lazyload alt=Page 5: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails5jpg width=140 height=200 adivpBrand experiencepdivdiv class=ts-pagebutton class=gotoPage data-page=6Page 6button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page6jpg target=_blank img data-url=designing-digital-serviceshtmlpage=6 data-page=6 class=ts-thumb lazyload alt=Page 6: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails6jpg width=140 height=200 adivpWhat makes good digital designpdivdiv class=ts-pagebutton class=gotoPage data-page=7Page 7button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page7jpg target=_blank img data-url=designing-digital-serviceshtmlpage=7 data-page=7 class=ts-thumb lazyload alt=Page 7: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails7jpg width=140 height=200 adivpUsablepdivdiv class=ts-pagebutton class=gotoPage data-page=8Page 8button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page8jpg target=_blank img data-url=designing-digital-serviceshtmlpage=8 data-page=8 class=ts-thumb lazyload alt=Page 8: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails8jpg width=140 height=200 adivpAccessiblepdivdiv class=ts-pagebutton class=gotoPage data-page=9Page 9button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page9jpg target=_blank img data-url=designing-digital-serviceshtmlpage=9 data-page=9 class=ts-thumb lazyload alt=Page 9: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails9jpg width=140 height=200 adivpDelightfulpdivdiv class=ts-pagebutton class=gotoPage data-page=10Page 10button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page10jpg target=_blank img data-url=designing-digital-serviceshtmlpage=10 data-page=10 class=ts-thumb lazyload alt=Page 10: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails10jpg width=140 height=200 adivpProfitablepdivdiv class=ts-pagebutton class=gotoPage data-page=11Page 11button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page11jpg target=_blank img data-url=designing-digital-serviceshtmlpage=11 data-page=11 class=ts-thumb lazyload alt=Page 11: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails11jpg width=140 height=200 adivpAchievablepdivdiv class=ts-pagebutton class=gotoPage data-page=12Page 12button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page12jpg target=_blank img data-url=designing-digital-serviceshtmlpage=12 data-page=12 class=ts-thumb lazyload alt=Page 12: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails12jpg width=140 height=200 adivpHow do you ‘achieve’ a usable accessible delightful and profitablep pdigital productpdivdiv class=ts-pagebutton class=gotoPage data-page=13Page 13button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page13jpg target=_blank img data-url=designing-digital-serviceshtmlpage=13 data-page=13 class=ts-thumb lazyload alt=Page 13: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails13jpg width=140 height=200 adivpEmpathypdivdiv class=ts-pagebutton class=gotoPage data-page=14Page 14button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page14jpg target=_blank img data-url=designing-digital-serviceshtmlpage=14 data-page=14 class=ts-thumb lazyload alt=Page 14: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails14jpg width=140 height=200 adivpObservationpdivdiv class=ts-pagebutton class=gotoPage data-page=15Page 15button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page15jpg target=_blank img data-url=designing-digital-serviceshtmlpage=15 data-page=15 class=ts-thumb lazyload alt=Page 15: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails15jpg width=140 height=200 adivpResearchpdivdiv class=ts-pagebutton class=gotoPage data-page=16Page 16button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page16jpg target=_blank img data-url=designing-digital-serviceshtmlpage=16 data-page=16 class=ts-thumb lazyload alt=Page 16: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails16jpg width=140 height=200 adivpInnovationpdivdiv class=ts-pagebutton class=gotoPage data-page=17Page 17button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page17jpg target=_blank img data-url=designing-digital-serviceshtmlpage=17 data-page=17 class=ts-thumb lazyload alt=Page 17: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails17jpg width=140 height=200 adivpQualitypdivdiv class=ts-pagebutton class=gotoPage data-page=18Page 18button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page18jpg target=_blank img data-url=designing-digital-serviceshtmlpage=18 data-page=18 class=ts-thumb lazyload alt=Page 18: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails18jpg width=140 height=200 adivpPassionpdivdiv class=ts-pagebutton class=gotoPage data-page=19Page 19button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page19jpg target=_blank img data-url=designing-digital-serviceshtmlpage=19 data-page=19 class=ts-thumb lazyload alt=Page 19: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails19jpg width=140 height=200 adivpTeampdivdiv class=ts-pagebutton class=gotoPage data-page=20Page 20button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page20jpg target=_blank img data-url=designing-digital-serviceshtmlpage=20 data-page=20 class=ts-thumb lazyload alt=Page 20: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails20jpg width=140 height=200 adivpThank youpdivdiv class=ts-pagebutton class=gotoPage data-page=21Page 21button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page21jpg target=_blank img data-url=designing-digital-serviceshtmlpage=21 data-page=21 class=ts-thumb lazyload alt=Page 21: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails21jpg width=140 height=200 adivpAnd don’t forget to change the worldpdivdiv class=ts-pagebutton class=gotoPage data-page=22Page 22button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page22jpg target=_blank img data-url=designing-digital-serviceshtmlpage=22 data-page=22 class=ts-thumb lazyload alt=Page 22: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails22jpg width=140 height=200 adivpQuestionspdivdiv class=ts-pagebutton class=gotoPage data-page=23Page 23button div class=ts-imagea href=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5page23jpg target=_blank img data-url=designing-digital-serviceshtmlpage=23 data-page=23 class=ts-thumb lazyload alt=Page 23: Designing Digital Services loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader043vdocumentsmxreader043viewer202203211455a8785b1a28ab53178b464bhtml5thumbnails23jpg width=140 height=200 adivdiv