designing better-ux-workshop-4
Post on 18-Oct-2014
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Designing better UX
[email protected] uxd.absg.com
Girish Gangadharan
ABSG Enterprise Architecture
Workshop - 4
Gathering Requirements More than just documentation
How we do it now You tell me.
How do we gather requirements in any of our projects?
More features != Better product
Who are you talking to?
Why is User Research so important?
Let’s talk numbers.
Successful Projects: 29%
Canceled projects cost $55 Billion Annually
Challenged Projects: 53%
Failed Projects: 18%
Stats: http://www.galorath.com/wp/software-project-failure-costs-billions-better-estimation-planning-can-help.php
Why is User Research so important?
Some more numbers.
IT projects that failed to meet their schedules: 62%
Projects with budget overruns: 49%
Higher-than-expected maintenance costs: 47%
Failed to deliver expected business value & ROI: 18%
Failed to perform against expectations: 33%
Stats: http://www.galorath.com/wp/software-project-failure-costs-billions-better-estimation-planning-can-help.php
User-Centered Design
Design for the targeted audience
Design for yourselves or stakeholders
Vs.
User-Centered Design
User Research Strategies
Vs. Words Numbers
Vs. Subjective Objective
Vs. Inductive Deductive
Vs. Contextualization Generalization
Qualitative Vs. Quantitative
Common methods
Questionnaires
Common tasks Contextual Inquiry
Common tasks Task Analysis
Common tasks Diary Study
Common tasks Focus Groups
It all boils down to questions…
Don’t lead the user (“is this a useful feature?”)
Don’t judge (there is no right or wrong answer)
Don’t assume (be specific)
Avoid binary questions (let them speak their mind)
Or
Don’t ask any questions!
Just observe what they do.
To ask or not to ask Good questions Vs. Bad questions
What do you do after you complete this task?
You think you should see more information here?
Vs.
Is this how you always come to this page?
Why didn’t you click that button over there?
Ask about the past.
Don’t ask about the future.
Let’s do a quick exercise
If you had to do the user research for a insurance claims management app,
how would you do it?
Hint: Tools, Surveys, Labs etc.
UX
UX Design Cheat Sheet
Usefulness
Simplicity
Communication
Intuitiveness ?
?
?
Efficiency
Questions ?
Designing better UX
[email protected] uxd.absg.com
Girish Gangadharan
ABSG Enterprise Architecture
Workshop - 4