designing a magazine cover intro to comms. introduction when you walk past a magazine rack, what...
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DESIGNING A MAGAZINE COVER
Intro to Comms
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Introduction
When you walk past a magazine rack, what makes you pick up a magazine to read it?
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Objectives
By doing this lesson, students will: Describe 3 design elements that should be
considered when designing for a specific audience
Design a proper logo for a magazine cover Choose an appropriate color scheme for a
stated audience Design a magazine cover for a specific
audience
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3 Design Elements
Font Color Layout
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Fonts
Don’t overuse fonts Never more than 3-4 fonts
Readable
Size, size, Size Bold instead of italics
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Common Fonts
Times New Roman – best for large blocks of text
Arial – Good for titles: very clean
Comic Sans MS – whimsical and informalScript – Small and ElegantGeorgia – classyTrebuchet – Very clean
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New York
What does this font say?
How about Bernie Madoff, Monster?
Why do these two fonts work well together? CONTRAST!
What audience is this trying to attract?
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Tattoo
What does this font say?
How about the other fonts?
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Colors
Use a color scheme Stereotypical colors work
Gender (Pink, blue, gray, pastels) Industry Standards (Cat Yellow, John Deere
Green) Age Groups Country Colors
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Industry Standard
Why would Oprah’s magazine use John Deere’s colors?
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Gender-Based
Is the color scheme easily recognizable?
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Layout
Decide what you want to stand out Pictures Titles of articles Key Words
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Pictures
Why are there so few words on the cover?
What do you think the majority of this magazine contains?
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Titles of Articles
Notice the title of the article is centered – WHY???
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Key Words
What words stand out?
Who would this attract?
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Mimicry
Check out other magazines – what do you like about them?
Mimic features of other magazines that you like – discard the ones you don’t.