designing 4 emotion (warmgun, dec 2011)
DESCRIPTION
slides for my talk at Warm Gun conf (Dec 2011, SF)TRANSCRIPT
Designing4 Emotion
with
Sex, Love, & Violence.
WARNING!!!
this deck is guaranteed to offend, provide tragically incorrect advice, and perhaps get you arrested.
Fucking Deal with it.
[This Talk]
• Be Different, Take Risk!!!• Stand 4 SOMEthing. (or u stand 4 NOthing.)
• Tap Into Humanity: Fear, SEX, Power, etc.• Be a Hero, or a Villain. (just don’t fucking BORE me.)• Pictures, Text, Music: they all say 1000 words.
• When It Works, Double Down.• Be Yourself… Only More So
KISS: Keep It Simple, Stupid.
WARNING: [Blatant Fucking Commercial Ahead]
[Dave McClure]
2001-2011:• Startup Investor: 500 Startups, Founders Fund• Tech Marketing: PayPal, Simply Hired, Mint.com• Advisor, Investor: 200+ Startups• Conferences: Warm Gun, Lean Startup, SMASH• Stanford Lecturer: Facebook, Startup Metrics
80’s & 90’s:• Entrepreneur: Founder/CEO Aslan Computing (acq.)• Developer: Windows Apps / SQL DB Admin• User Groups: E-Commerce, Internet, Client-Server• Engineer: Johns Hopkins ‘88, BS Eng / Applied Math
GEEK, CODER,
ENTREPRENEU
R
Blogger, Marketing, Angel/VC Investor
500 StartupsSeed Fund & Accelerator
(240+ companies, 15+ countries)
• Design• Data• Distributio
n
[Interesting Shit]
Read Geoffrey Miller.Sex + Evolution + Consumer Mktg = Awesome
Sauce.
More Great Shit. Psychology + Comics
[Geek Renaissance]
• Tech Innovation• Finance Innovation• Design Innovation• Social Innovation• Global Innovation• Gender Innovation
[Designing 4 Emotion]
Be Different
Take Risk.
Drag picture to placeholder or click icon to add
Be Different.
• Take Risk Early. U Have Nothing 2 Lose.• Playing it Safe = Death.• Pissing People Off is OK. (in fact, #WINNING)
• U Can’t Build Brand around INDIFFERENCE.• Love *or* Hate are Ok. Both are Good
Signal.
Stand 4 SOMEthing.
(or stand 4 NO-thing)
CHANGE.
POWER. SEX.
PEACE.
Stand 4 SOMEthing, or Stand 4 NOthing.
• Be Iconic. • Single word or emotion.• Don’t be afraid 2b Hated.• Don’t be afraid 2b Shamed.• Aim for the Moon. [Land on the Roof]
Tap Into Humanity
Fear, Sex, Power
Tap Into Humanity
• Fear: What u run from• Sex: Who we love, lust 4• Power: Ability 2 Control Ur World• Family: Find Ur Tribe. • Anger: Fight 4 Ur Right [2 Party]
Be a HeroBe a Villain
Be a Hero… or Villain
• Who do u LOVE, Admire, Want 2 B?• Who do u HATE, Despise, [secretly]
jealous?• Whatever u are Drawn 2• Just Don’t Be BORING.• Again: Indifference = Death.
Say 1000 words.
[or just 1 Finger]
Say 1000 words.
• 1 awesome picture.• 3 powerful words, or a few sentences.• 30 sec meaningful music or video.• Less is more.
note: these slides are not less.
If/When It Works
Double Down.
When It Works, Double Down.
• If someone loves u, it’s working.• If someone hates u, it’s working.• Once u get signal, try iteration, repetition.• Once u get repetition, try variation.• Good artists COPY; great artists STEAL
(from themSELVES!)
Be Your SELF.
(But Be Ur SUPER Self)
Always Be Your [SUPER] Self
• Start from the Heart.• Be Yourself. Be Authentic. Be Comfortable.• But: the MOST AWESOME, PASSIONATE u.• Find a feeling or emotion u can sustain• [sometimes even weakness can be ok]
NEGATIVE Emotion Examples
Drag picture to placeholder or click icon to add
Fear, Anger, Sadness, Pain, Pathetic, Pariah
POSITIVE Emotion Examples
Drag picture to placeholder or click icon to add
Humor, Sex, Power, Daredevils, Babies & Kittens