designers package

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Page 1: Designers package

DESIGN ONE MARKETING STRATEGY: MARKET SEGMENTATION, TARGET GROUP: GRAPHIC DESIGNERS, ADVERTISING, MARKETING & PR AGENCIES. OBJECTIVE: The above have their own corporate clients who have huge printing jobs, they normally outsource the printing to various suppliers. Our proposal is to establish a loyalty package to entice them to continuously give us the print business from their clients. BENEFITS TO AGENCIES:

1. Quick turnaround 2. Rewards n incentives from a points earning system 3. Competitive rates 4. Priority service at press 5. Direct access to press 6. Drop n pick service 7. Dedicated relationship manager 8. Membership Designers club 9. Credit facilities on establishing a relationship

10. Profiling personal data birthday gifts 11.Quarterly workshops

REQUIREMENT:

1. Must have a registered business name & physical address 2. Experience in business at least 3 years 3. Have PIN, VAT, certificates & CITY COUNCIL license 4. Tax compliance certificate 5. 2 Reference letters from existing clients 6. Provide a company profile & sample of jobs done.

DETAILS OF THE LOYALTY PACKAGE: Minimum monthly orders total of ksh. 200,000 Target minimum of 15 agencies for 3m monthly (work on inviting 50pax)

Page 2: Designers package

PROPOSED LIST OF DESIGNERS & AGENCIES DESIGNERS: NAME COMPANY CONTACT FEEDBACK 1. DAVID MALONZA

2. EVA- jewels chapter

3. Eunice- legacy chapter

BIZHUB 0721535224

4. Patricia- Vuma chapter

5. Maclaine-Achievers chapter

CIARA 0723444451

6.Diamond chapter

7. Sunrise chapter

8. Prosperity chapter

9. Farida Shoko EVOLVE MEDIA 0722 857720 10. NYANDIA KAMAWE

EWAMAK DESIGNS

0704152 737

11. Mercy OAKLAND 12. Mwai EXTREME

DESIGNS 0722200418

13. WILLIAM GINA DIN 0724 838 543 14. JOSEPH WACIIRA

CONNECT EXPRIACIAL

0723375815

15. DAPHINE GITONGA

BLUE CRAYON 0721899588

Page 3: Designers package

STEPHENE NDERITU

PINK FOOT 0721234 213

16. MUTUNGA IPEX 0722486999 [email protected] 16. CHARLES KUNGU

CHARLIE COM 0723969746

17. BRIAN MUTUA

POINT IMAGE 0722653396

18. CHARLES WAINAINA

DELTA SIGNS 0725 563 195

19. TAWZIA JAMAL

BLOOM 0721811876

PROPOSED BREAKFAST MEETING TO LAUNCH- 9/12/11 1. Invite all the above for a breakfast briefing meeting- 2. Introduce design one, our vision and the proposal and package 3. Sign up those who are interested 4. Call to action and timelines

PR, ADVERTISING & MARKETING AGENCIES: NAME COMPANY CONTACTS FEEDBACK 1. WILLIAM GINA DIN 2. SARAH Xlegacy 3. MARGARET SQUARE GOLD 4. SCAN AD 5. O&M 6. CHEBET 7. JOAN MWANGI PMS