designers for darfur sponsorship proposal 150k-25k

New York Fashion WeekFebruary 13th thru 20th, 2009

-SPONSORSHIP PROPOSAL-

DESIGNERS & ARTISTS FOR DARFUR” ‹ 2 › Sponsorship Proposal

Dear Sponsor,

As we commemorate our 2nd Anniversary, we seek your company’s sponsorship for Designers for Darfur, an organization committed to using our talents and voices on behalf of the silenced people of Darfur.

Designers for Darfur in association with the Projects Gallery will present “DESIGNERS & ARTISTS FOR DARFUR” a collaborative fashion and art exhibition highlighting the industry’s premier and emerging fashion designers and artists. The mission of this event is to raise awareness and funds on behalf of the Save Darfur Coalition as they move forward in their efforts to assist the victims and refugees of Darfur. The exhibition will run from February 13th thru 20th, 2009 during the fashion industry’s most visible event, New York Fashion Week. The exhibition will be capped off with a Closing Ceremony and Auction to be held on February 20th, 2009.

As a sponsor of the DESIGNERS & ARTISTS FOR DARFUR exhibition your company will have the unique branding opportunity to promote your product and services to the fashion and art industries’ elite as well as the world’s most influential decision and taste makers. Sponsorship benefits include extensive press coverage, prominent name and product placement throughout the event, program book advertisements, sample product distribution, inclusion in press releases to be sent globally, and massive internet marketing. Most importantly, you will be supplied with the opportunity of sending a resounding message that your organization is playing an active role in ending the crisis in Darfur.

MORE ABOUT Designers For Darfur

Designers For Darfur was founded in 2006 by designer Malcolm Harris (Mal Sirrah, Inc.) and co-chaired by model/heiress Lydia Hearst. In association with Fashion Television and the Save Darfur Coalition, Designers For Darfur was launched via an unprecedented charity fashion show held on February 9, 2007 at the Roseland Ballroom in New York City. Designers For Darfur now represents hundreds of international designers and the wider fashion community collectively banding together to show their commitment and solidarity towards ending the atrocities currently taking place in Darfur.


MORE ABOUT New York Fashion Week

For the past thirteen years, New York City has hosted New York Fashion Week an event that was originally created with a mission to organize, centralize and modernize the American (Fashion) Collections and provide a platform for American fashion designers to become major players in the global fashion business.

New York Fashion Week now attracts a record number of global industry executives, national and international press as well as celebrities and high-profile individuals from every corner of the globe. This biannual event generates and garners thousands of articles and hundreds of hours of television coverage.


MORE ABOUT the Save Darfur Coalition and the Crisis in Darfur

Around the country and across the globe, the Save Darfur Coalition is inspiring action, raising awareness and speaking truth to power on behalf of the people of Darfur. Working with world leaders, we are demanding an end to the genocide, and our efforts are getting results.

Save Darfur Coalition utilizes media outreach, public education, targeted coalition building and grassroots mobilization to persuade policymakers and other decision-makers in the United States and abroad in an effort to help and save the people of Darfur.

According to recent estimates, at least 400,000 people have died in Darfur since the genocide began in February of 2003. It is impossible to know what the final number will be, as unfortunately the genocide is still taking place today. What is known is that there are approximately 3.5 million men, women and children in the western Darfur region of Sudan trying to survive the Sudanese government-sponsored campaign of violence and forced starvation.

These innocent victims are essentially on life support, their continued existence dependent on U.S. and international humanitarian aid and the presence of African Union peacekeepers. Despite the best efforts of the under-funded and under-manned African Union peacekeeping force, attacks have increased in recent months, leading to tens of thousands of new arrivals at refugee camps in Darfur and across the border in Chad.


For this amazing exhibition DESIGNERS & ARTISTS FOR DARFUR will feature one of kind creations by the fashion and art industries’ leading and emerging fashion designers and artists. Each installation will be symbolically created to express the designer/artist’s own personal vision as it relates to the current crisis taking place in Darfur. This week long exhibition will be capped off by a Closing Ceremony and Auction taking place on Friday, February 20th, 2009. This exhibition and closing ceremony will be attended by the art, fashion and entertainment industries’ elite as well the world’s most influential decision and taste makers. All funds raised will go to benefit the Save Darfur Coalition.


Event Details:EXHIBITION DATES : February 13th – 20th, 2009

CLOSING CEREMONY : February 20th, 2009 at 7:30 p.m.

VENUE/LOCATION : Projects Gallery, New York City

Demographic Profile : Targeted to Adults 18-49, HHI 85K++, elite international business owners and developers, tastemakers, entertainers, celebrities, political opinion leaders, fashionistas, etc.; all of whom have an earnest interest in social, cultural and humanitarian advancements.

Management : Malcolm Harris (Designers for Darfur), FounderColleen Connor (COO Save Darfur Coalition) AdvisorCourtney Lukitsch (Gotham P.R.) PublicistNicola Vassel (Deitch Gallery) Gallery DirectorMary Alice Stephenson (Fashion Curator) MAS, Inc.

Committee Members : Josh LucasRussell Simmons Nina Clemente Amanda Hearst Michelle RodriguezHolly Dunlap


Media Support:The New York Times, The Washington Post, The International Herald Tribune, Vogue (U.S., Paris, Italy, Spain, Japan), Elle (US, Paris, Italy, Spain, Japan), Harper’s Bazaar (US, Britain), Marie Claire Cosmopolitan, Allure, Vanity Fair, People Magazine, InStyle, Jane, Lucky Magazine, Shop Etc., O Magazine; Cosmogirl, Ellegirl, Teen Vogue, Teen People, Forbes, INC., TIME and many, many more…

Promotional activities/plans: TELEVISION ADVERTISING: In connection with Designers For Darfur’s ongoing

association with various news and media outlets, DESIGNERS & ARTISTS FOR DARFUR will benefit from strategic advertisement via national and international news casts, online media, daily entertainment shows, and cable broadcasting channels beginning approximately two weeks prior to the event as well as during the scheduled “fashion week” of February 13th – 20th, 2008.

ELECTRONIC EMAIL CAMPAIGN: Designers For Darfur will carry out its own email campaign to a database of elite and exclusive invitees. Designers For Darfur will also benefit from the Save Darfur Coalition’s database of over 4,000,000 international consumers and decision makers.

ADVERTISEMENT: Designers For Darfur will benefit from the strategic on-line advertisement as well as industry newspapers and magazine rolling out two to four weeks prior to the event.

COMPANY WEBSITES: Designers For Darfur will vigorously promote the scheduled event via their own website as well as benefit from the marketing campaign attached to the Project Gallery and the Save Darfur Coalition websites respectively.


CORPORATE SPONSORSHIP BENEFITSThere are many partnering and sponsorship opportunities ranging from $150,000 to $25,000. DESIGNERS & ARTISTS FOR DARFUR’s event sponsors will receive benefits/entitlements as outlined in the following sponsorship categories:


PRESENTING Sponsor: $150,000

Corporate identification as the Presenting Sponsor on invitation, all printed materials and web-casts

Category and product exclusivity

Inclusion in all main media exposure such as television, online or printed material related to promotion

Corporate name or logo will receive first placement on all signage displayed at event

Branding opportunity to distribute promotional company “giveaways” in event gift bags to be handed out at the event

Logos on DVD’s of the closing ceremony

Photo Ops with Designers, Artists and selected celebrity guests

Twenty (20) Prime guest list invites to the exhibition and closing ceremony

Premium placement of one full page advertisement in the Program book to be distributed to guests attending the exhibition and closing ceremony - Premium placement shall include BACK COVER, INSIDE BACK COVER, INSIDE FRONT COVER, or two-page advertisement

Opportunity for sponsor to run thirty (:30) second advertisement on LCD screens (thus allowing sponsor to enhance key marketing communication message)

Special recognition as Presenting Sponsor during closing ceremony speech

Sponsor questionnaire to be included in survey to be conducted via Designers For Darfur’s website

Provide networking opportunities with other co-sponsors

V.I.P. Lounge dedicated to sponsor’s invited guest with company signage

In addition, your company logo and link will be placed on the Designers For Darfur’s web site for a minimum period of twelve months.


TITLE Sponsor: $100,000

Corporate identification as the Title Sponsor on invitation, all printed materials and web-casts


Inclusion in all main media exposure such as television, online or printed materials related to promotion of the exhibition

Branding opportunity to distribute promotional company “giveaways” in event gift bags to be handed out at the closing ceremony

Corporate name or logo will receive secondary placement on all signage displayed at event



Fifteen (15) Prime guest list invites to the exhibition and closing ceremony

Placement of one full page color advertisement in the Program book to be distributed to guests attending the exhibition and closing ceremony

Opportunity for sponsor to run fifteen (:15) second advertisement on LCD screens during the closing ceremony (thus allowing sponsor to enhance key marketing communication message)


V.I.P. Lounge dedicated to sponsor’s invited guest with company signage

In addition, your company logo and link will be placed on the Designers For Darfur’s web site for a minimum period of six months.


MAJOR Sponsor: $75,000

Corporate identification as the Major Sponsor on invitation, all printed materials and web-casts



Corporate name or logo will receive placement on selected signage displayed at event

Listing as sponsor on selected print materials and web-casts



Ten (10) Prime guest list invites to the exhibition and closing ceremony

Placement in the program book to be distributed to guests attending the exhibition and closing ceremony


VIP Lounge dedicated to sponsor’s invited guest with company signage

In addition, your company logo and link will be placed on the Designers For Darfur’s web site for a minimum period of three months.

CONTRIBUTING Sponsor: $50,000

Corporate identification as the Contributing Sponsor on invitation, all printed materials and web-casts


Listing as sponsor on selected printed materials and web-casts


Contributing Sponsor Benefits (cont’d)

Logos on DVD’s of the show after the event.

Four (4) Prime guest list invites to the exhibition and closing ceremony

Placement in the Program book to be distributed to guests attending the exhibition and closing ceremony


In addition, your company logo will be placed on the Designers For Darfur’s web site for a minimum period of two months.

PATRON Sponsor: $25,000

Branding opportunity to distribute promotional company “giveaways” in event gift bags to be handed out at the event.

Listing as sponsor on selected print materials and web-casts.

Two (2) Prime guest list invites to the exhibition and closing ceremony


In addition, your company logo will be placed on the Designers For Darfur’s web site for a minimum period of one month.

PREVIOUS MAJOR SPONSORS:


In conclusion, as a sponsor of Designers For Darfur’s presentation, “DESIGNERS & ARTISTS FOR DARFUR” your company will have the unique branding opportunity to promote your product and services to the fashion, art and entertainment industry’s elite as well as the world’s most influential tastemakers. As noted above, sponsorship benefits include extensive press coverage, prominent name and product placement throughout the event, program book advertisements, sample product distribution, inclusion in international press releases, targeted industry surveys, massive internet marketing campaigns, as well as resounding message that your organization is playing an active role in ending the genocide taking place in Darfur.

CONTACT:

After your perusal and consideration of the above, please contact the undersigned so that we may choose and/or customize the best possible benefits package necessary to maximize your company’s sponsorship goals.

Sincerely,

Alia GalalSponsorship Coordinator Tel: 212-252-3909 (ext 13) Email: [email protected]

ATTACHMENTS:Myspace : http://www.myspace.com/DesignersForDarfurYouTube: http://www.youtube.com/DesignersForDarfurWebsites: http://DesignersForDarfur.com, http://www.savedarfur.org


GARNERED PRESS TO DATE:

Avenue (Jan ‘07/Mar ‘08) Quest (Jan ‘07/April ‘08) New York Daily News (Jan ’07/Mar 08) New York Daily News (Jan ‘07/May 08)New York Post (Jan ‘07/Dec 08/May’08) Quest (Feb ’07 / Dec ‘07)New York Daily News (May ’08)) New York Sun (Feb, ’07 / Mar ’08)) Style.com (Feb.2nd, ‘07) New York Post (Feb.2nd, ‘07) New York Post (Feb.4th, ‘07) New York Daily News Online (Feb.4th, ‘07) New York Daily News Online (Feb.5th, ‘07) The Intl Herald Tribune (Feb’07/May ’08))MetroUK (Feb.6th, ‘07/April 08)) New York Post Online (Feb ’07 / Feb’08) Hamptons.com (Feb ’07 / Dec ‘08) Kansas City Star (Feb ‘07/April ‘08) AM New York (Feb ‘07/Feb ‘08) Fashion Wire Daily (Feb ’07 /Feb ’08)Radar Magazine online (Feb ‘07/Aug ‘07) The New York Times (Feb ’07 / Dec ‘07))ABC News (Feb ’07 / May 08)Newsday ( Feb ’07 / April ’08)) Newsday (Feb ’07 / Dec ’07 / Apr 08)Fashion Wire Daily (Feb ‘08) The Daily (Feb ’07 / Aug 08) Times Herald-Record (Feb ’07 / Feb ‘08) Newsday (Feb ’07 / Aug ’08)R News Midday (Feb.9th, ‘07) Black Tie Intl Magazine (Feb ‘07) NY 1 News (Feb 07 / Aug 07 / Feb 08)Newsday (Feb ’07 / Mar ‘07) R News Midday (Feb.11th, ‘07) Your News Now (Feb.11th, ‘07)Entertainment Tonight (Feb 12th , 07)Extra TV (Feb 12th, 07)Inside Edition (February 12th, ’07)People Magazine (Feb 12th ’07)News & Observer (Feb ’07 / Dec 07)US Weekly (Feb ’07)

MTV News (Feb ‘07/ Feb ‘08)BBC News (Feb.12th, ‘07)CNN w/Anderson Cooper (Feb.12, ‘07)ABC News (Feb.12th, ‘07) AM New York (Feb.12th, ‘07) FashionIndie.com (Feb, ‘07/ Feb ‘08) About.com (Feb.13th, ‘07) NBC Today Show (Feb.13th, ‘07) New York Daily News (Feb.14th, ‘07) The Bosh. (Feb.14th, ‘07)The Intl Heral Tribune (Feb 14th ’07)FabSugar.com (Feb.15th, ‘07) Charlotte Observer (Feb.15th, ‘07) ZooZoom (Feb.15th, ‘07) Village Voice (Feb.16th, ‘07) Dan’s Papers (Feb.16th, ‘07) Fox 5 News (Feb.17th, 2006) Chicago Tribune (Feb.18th, ‘07) Netscape Celebrities (Feb.20th, ‘07) PumaTalk.com (Feb.21st, ‘07) Hamptons.com (Feb.22nd, ‘07) Black Tie International (Feb.22nd.’07) Fashion Ledge (Feb.23rd, ‘07) New York Social Diary (Feb.23rd, ‘07) Fashion Ledge (Feb.23rd, ‘07)NBC Local 2 News (Feb.25th, ‘07) Tulsa World (Feb.27th, ‘07) Quest (March Issue ‘07)Radar Magazine (March Issue) Palm Beach Society (March‘07) Palm Beach Society (March ‘07) Dopod Fashion.com (March 2nd, ‘07) OK! Weekly (March 5th, ‘07) New York Magazine (March 7th, ‘07)QVC Channel (March 7th , “07) Gotham (April Issue ‘07)LA Confidential (April ‘07) Ocean Drive magazine (March issue)Vanity Fair (May Issue ‘07)


OTHER PRESS:

Entertainment WeeklyNew York MagazineTMZ.comAccess Hollywood.comAll Headline NewsFoxNews.comNews24.comJossip.comBosh.comThe Gossip GirlsLipstick.com

Retronited.comHollywood SnarkStyleikon.comNews-holic.comCelebritypro.com Stylehive.comPlusproduction.comMEandEU.comLife Style Extra.comMusic and Artist News UpdateMpdclick.com

Netscape-CelebritiesReminderband NewsEgotasticTheNews20.comGwyneth Paltrow NewsYahoo NewsTeamSugar.comFametastic.comMonsters&Critics.comCatwalk QueenThe Star BlogThink Fashion.com


DESIGNERS FOR DARFUR

Alice & OliviaAlison MezeyAlvin ValleyAnait BianAnand JonBaby PhatBCBG Max AzriaBonnie Young Carlos MieleCarmen Marc Valvo Catherine MalandrinoChado Ralph RucciCharlotte RonsonChris Aire Chris BenzCostume NationalCusto BarcelonaDDC LabDerercunyDonna KaranDomenico VaccaEdunElisa JiminezErickson BeamonErin FetherstonFrank TropianoGustavo Arango Hanii Y.

HeatheretteHollywouldIssaJ. Mendel Jackie RogersJason WuJenni KayneJeremy LangJeremy ScottJill StuartJoanna MastroianniJohn Bartlett Joseph AbboudJudith Leiber Julie HausKeita MaruyamaL.A.M.B.Lu JewelryLuca LucaLuella Bartley Lyn DevonMaggie Norris CoutureMal Sirrah MaloMarc BouwerMary PingMike & ChrisMichael Kors

Naeem KhanNancy Gonzalez Nanette Lepore Neil BeiffNicole MillerPerry Ellis Phat FarmPhillip LimPhillip and David BlondRachel RoyRomain KapadiaRomona KevezaSalviatiSenna FernandesShannon Stokes SkaparinnSteve MaddenSue WongTadashi Tevrow + ChaseTori Nichel Tracy ReeseTulehY&KeiZang ToiZero Maria Cornejo

… and more


Lydia Hearst Anait Bain Fabiola Beracasa Steve Madden

Malcolm Harris & Lydia Hearst M. G. Klein, G. Lewin, J. Mastrioanni

Michelle Rodriguez/A. Jon Melissa Berkelhammer Allison Minton / A. Wraith

designers for darfur sponsorship proposal 150k-25k

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