design yourself: communication and process in uxd
DESCRIPTION
TRANSCRIPT
design yourself
luxoft.com/user-experience
Luxoft UXD Services
Business/User
Analysis
Usability Review & Testing
Brand Book / Style Guide
Markup,Frontend,
Mobile Developm
ent
Graphical Design
Iterative Prototypes
AND PROCESS IN UXD
.
as designers, we can chooseto move pixels for money
or decide improve some else’s life
aa
You take the red pill – you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember, all I'm offering is the truth – nothing more.
Andy and Lana Wachowski, The Matrix
a
prepare for a battle
You will need strategy.You will need tactics.
You will need to know your friends and your competitors.
rare product exists in isolation
rare product exists in isolation
a customerto order
rare product exists in isolation
a customerto order
usersto use
rare product exists in isolation
a team to develop
a customerto order
usersto use
in order to succeedwe have to consider
all of them
a team to develop
a customerto order
usersto use
we as designers might look arrogant
often we assume that
customer is narrow-minded users
are stupid
developers are lazy
often we assume that
customeris narrow-minded users
are stupid
developers are lazy
does it helps us to make a good product?
as a result
как хотел заказчик
as result we spend too much time polishing
the design that we are ashamed of
for others we might look antisocial
and they will to stay away from us
April 7, 2023
who benefits from such situation?
if you want to improve some else’s life
if you want your ideas to be implemented
if you want your opinion to be considered
revise yourself
April 7, 2023
change for better
April 7, 2023
change for better
• offer help, when needed;• talk less, listen more; • be trustworthy; • ask what you do not understand; • mind what you say; • treat others the way you want to be treated
revise your attitude
customer is narrow-minded users
are stupid
developers are lazy
revise your attitude
customer is a creator
users areyour companions
developers are experts
in order to develop a UXD solution that meets business and users needs,
that is feasiblewe have to be determined
to acquire and transfer right information at a right moment in a project
• he wants to participate and to be heard;• he wants to get a predictable result;• he wants the product to be delivered on time;
customer is a creator
to be heardto get a predictable result
delivered on time
customer is a creator
• invite him to discussion• suggest a plan• show intermediate results
There are some UX practices you can apply in communication with your customer
★ shows applicability and expediency
CEO Project Manager
Product Manager or Business
AnalystMarketing
Team
Kick-Off ★ ★★★ ★★★ ★ Stakeholders Interview ★★ ★ ★★★ ★★
Creative Workshop ★ ★★★ ★★★ Task Analysis Workshops ★★★ ★★
Planning ★★★ ★★ ★
Demo ★★ ★★★ ★
Approval and Release ★ ★★ ★★★ ★
• they will use what you’ve done if they like it;• they are ready to tell you what they want;• they will suffer if your guesses are wrong.
users are your companions
what they likewhat they wantwhy they suffer
users are your companions
• explore• co-create• evaluate
There are some UX practices you can apply in communication with your users
★ shows applicability and expediency
Operator Mentor Tech. Administrator Manager
Interview ★★ ★★ ★★ ★★★
Observe ★★★ ★★ ★
Visit Training ★★ ★★★ ★ ★
Diary Study ★★★ ★
Co-Design ★★ ★★★ ★★ ★
Demo ★★ ★★ ★★ ★★
Evaluation with Users ★★★ ★ ★
• they implement ideas but take decisions;• they prefer to see whole picture;• they ignore what they do not like.
developersare experts
implement ideasto see whole picture
ignore
developersare experts
• discuss early• analyze fully• review together
There are some UX practices you can apply in communication with development team
★ shows applicability and expediency
Business Analyst
Software Architect Developer QA
User Interview and Observation ★★ ★ ★
Stakeholders Interview ★★★ ★★
Visit Training ★★ ★ ★
Co-Design ★★★ ★ ★ ★
Feasibility Check ★★ ★★ ★★ ★★
User Testing ★★ ★ ★
Design Approval ★★★ ★★★ ★ ★
Knowledge Transfer ★ ★★★ ★★
Graphical Assets Transfer ★★★ ★
Implementation Review ★★★ ★★
communication timeline
study needs and expectations
co-create
ideate
evaluate
support development
evaluate
detail
Thank you!
luxoft.com/user-experience
zettaua @ slideshare