Design Week Portland - The Art of the Brainstorm

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<ul><li><p>eROI PERFORMANCE IS ART eROI.COM</p><p>The Art of the BrainstormApril 19, 2016</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>Trevor OrtonCONTENT LEAD</p><p>@trevororton</p><p>Phil HerbertSTRATEGY LEAD</p><p>@phil_herbert</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>2</p></li><li><p>3</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>BRAINSTORMING:Method or Myth?</p></li><li><p>4</p><p>Some BACKGROUND.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>5</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>Why have Brainstorms become so ineffective?</p></li><li><p>6</p><p>Evaluation ANXIETY.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>7</p><p>People dont share ideas due to fear of judgment from others. </p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>8</p><p>Social LOAFING.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>9</p><p>People have a tendency to hide from the spotlight.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>10</p><p>Production BLOCKING.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>11</p><p>Traditional brainstorming only allows one person at a time to be productive.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>12</p><p>Confusing Brainstorming with COLLABORATION.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>13</p><p>Collaboration isnt always what it feels like. </p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>14</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>What does it take to have an effective brainstorm?</p></li><li><p>15</p><p>Know when its appropriate, and WHEN ITS NOT.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>16</p><p>There are lots of ways to generate creative ideas. Brainstorming is only one of them.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>17</p><p>Letting the team RIFF on topics and themes.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>18</p><p>Create a culture of yes, and</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>19</p><p>A diverse set of BACKGROUNDS AND SKILL SETS.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>20</p><p>Do you keep your ketchup in the fridge or the cupboard?</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>21</p><p>There has to be TRUST within the team.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>22</p><p>A free flow of ideas without judgement is key to opening up creativity.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>23</p><p>There has to be PRIOR PREPARATION beforehand.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>24</p><p>Give people time to contemplate the question at hand before coming to the meeting.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>25</p><p>The Future of Brainstorms</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>26</p><p>Brainswarming</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>27</p><p>A collaborative style where multiple people use Post-Its or a whiteboard to map tools and solutions together.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>28</p><p>BRAINSWARMING</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>The Art of the Brainstorm - eROI - 4.19.2016</p><p>Looks Like This</p><p>Education Resource</p><p>Millenials Personal Member</p><p>Community Outreach</p><p>Partner-ship</p><p>Seminars BlogsSocial Media</p><p>FinancialEd.</p><p>FAQ Branches</p><p>IQ: PNW Brand</p><p>Ads PPC BlogsSocial Media</p><p>PNW Photo Shoots</p><p>Video Content</p><p>Portland Residents</p><p>Big Bank Members Millenials</p><p>Personal Member</p><p>Use Local Artists</p><p>Define PNW</p><p>Unique</p><p>Other CU Members</p><p>Branches</p></li><li><p>29</p><p>This seems suited to very specific or singular problems and projects </p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>30</p><p>BRAINSWARMING</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>The Art of the Brainstorm - eROI - 4.19.2016</p><p>Best UsesBrainswarming is best used for a singular problem or product, where the end goals and the tools are well-defined.</p><p>Dont UseWide-ranging topics, or non-linear solutions to problems.</p></li><li><p>31</p><p>Starbursting</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>32</p><p>Asking questions to get deeper into the ideas.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>33</p><p>STARBURSTING</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>The Art of the Brainstorm - eROI - 4.19.2016</p><p>Looks Like This</p><p>Who will manufacture them?Who are they for?Who will work on the project?</p><p>What should they be called?What price should they be?What color/s should they be?</p><p>How do they help you jump higher?How will we promote them?</p><p>Where will we get them made?Where will they be stocked?Where should we shoot the ads?</p><p>When do we finalize the design?When should we launch them?</p><p>Why will people choose them?Why have our competitors not tried this already?</p><p>SKATES</p><p>WHO? WHAT?</p><p>HOW?</p><p>WHERE?WHEN?</p><p>WHY?</p></li><li><p>34</p><p>We had trouble building on ideas, and not just thinking about our next question. </p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>35</p><p>BRAINSWARMING</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>The Art of the Brainstorm - eROI - 4.19.2016</p><p>Best UsesIts best for teams that are maybe new to brainstorming, or very organized thinkers. </p><p>Great for conceptualizing big ideas.</p><p>Dont UseFor free thinkers, big groups or problems that are too narrow in scope.</p></li><li><p>36</p><p>Homework Brainstorm</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>37</p><p>Get most of the base-level thinking out of the way ahead of time.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>38</p><p>HOMEWORK</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>The Art of the Brainstorm - eROI - 4.19.2016</p><p>Looks Like This</p></li><li><p>39</p><p>Time well spent because we came in with a base of ideas and could jump right in.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>40</p><p>BRAINSWARMING</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>The Art of the Brainstorm - eROI - 4.19.2016</p><p>Best UsesUse for reliable teams that you can count on doing the prep work ahead of time. Most participants should have a working knowledge of the product/brand/problem.</p><p>Dont UseFor teams without a good understanding of the topic ahead of time. For teams that arent going to do the upfront work.</p></li><li><p>41</p><p>Written Brainstorm</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>42</p><p>No talking, just ten straight minutes of writing.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>43</p><p>HOMEWORK</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>The Art of the Brainstorm - eROI - 4.19.2016</p><p>Looks Like This</p></li><li><p>44</p><p>Brainstorms tend to be controlled by the quickest speakers/thinkers, so it's good way to include everyone.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>45</p><p>BRAINSWARMING</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>The Art of the Brainstorm - eROI - 4.19.2016</p><p>Best UsesGreat for concepting, taglines or anything that has a singular output. Also great for teams with less outgoing members, and to generate A LOT of ideas.</p><p>Dont UseFor broad topics, or to generate ideas from riffing.</p></li><li><p>46</p><p>Use Brainstorm Modifiers to jumpstart a stalled or failing brainstorm</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>47</p><p>BRAINSWARMING</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>The Art of the Brainstorm - eROI - 4.19.2016</p><p>Environment ChangeGet outside, play musical chairs, sit on the floor. Do anything you can to mix up people's perspectives.</p><p>Costanza MethodIf everything youre doing is totally wrong, why not to the opposite? Try to come up with ideas that are the opposite of your goal.</p></li><li><p>48</p><p>Key Takeaways</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>49</p><p>Do the upfront work.</p><p>Find the right team.</p><p>Cultivate trust.</p><p>Tailor your technique to the group and the project.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>50</p><p>Workshop</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>51</p><p>Each Table assigned a technique</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p><p>20 minutes</p><p>Well see how each technique comes up with ideas.</p></li><li><p>52</p><p>You know that in one year, zombies will attack Portland and isolate the city from the outside world. Assume Portland has a 5-day food supply within city limits. </p><p>What would you do in the next year to prepare the city for a self-sustaining food supply to survive the zombie apocalypse?</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li><li><p>53</p><p>Thank You.</p><p>FULL BLEED ANCHORS</p><p>MARGINS</p><p>MARGINS</p></li></ul>

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