design, validate, iterate - oliver wyman€¦ · the innovation agenda: design, validate, iterate...
TRANSCRIPT
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delight
The Innovation Agenda: Design, Validate, Iterate September, 2016
Roy Rosin Chief Innovation Officer, Penn Medicine
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Page 2
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1 in 4 pregnancies. 1 million times each year. $1,000 savings per case...dramatically better experience
Separate Safely Catch in Time
Kept 100% who needed the ED in the ED
Can avoid misutilization and poor experience
Size Opportunity
8,000 women per year in the region
8 pilots in 90 days
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Framework
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Page 7
See what others have missed
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Focus on what people DO, not say
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…and get immersed in new settings
Mrs. Hart was readmitted for CHF, not knowing her cough was a red flag.
When to call 911 or Doctor
Medication compliance
Changing your diet
Useful labels for medications
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Eliminating 13,000 hours of work per NICU
“The RFID tags won’t work…and we need it to be hands-free!”- Keriton founder
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Framework – part 2
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The 5 ‘So What?’s
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Problem framing can limit or enable
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Time of discharge?
The solution set changes with proper problem framing
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Watch the solution set change
Moving to ‘Time to Treatment’ changed our perspective
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Framework – part 3
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Analogies can reveal opportunity
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Didn’t expect to be using this analogy…
0102030405060708090
100
1 3 5 7 9 11 13
% Patients at Target BP by Month from Enrollment
Average PCP (12 months)
Hypertension Clinic (12 months)
30% at target 90% at target
6 point BP drop 18 point BP drop
Physician time saved: 2 hours per patient per year
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Heath care’s complexity
Human behavior and decision making
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Defaults work even when stakes are high
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Prescribing generics
Patel M, Volpp KG. 2016 JAMA Internal Medicine
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Framework – part 4
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Page 23
Command & control is doomed
“93% of all innovations that ultimately became successful started off in the wrong direction; the probability that you’ll
get it right the first time out of the gate is very low”
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TECHNIQUES
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VAPOR TESTING
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THE FAKE FRONT-END
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V1 of the first successful mobile device
When do you wish it were real…and why?
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Combatting impulse purchases
Get call telling you to launch the app
When you get near a store where you have control issues…
See your card is ‘off’
Choose who can ‘sign off’
Request to turn card back on
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Breaking through dogma
34%
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THE FAKE BACK-END
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IBM speech-to-text
“Lunch next Tuesday with…”
Meanwhile, in the back room…
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#1 driver of maternal morbidity, readmissions
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THE PRE-PILOT
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Ortho at Penn: Same Day Scheduling
Conversion rate, commercial mix, new patients