design trends in enterprise
TRANSCRIPT
Design trends in Enterprise
MARIANO SUAREZ BATTANCEO Mural
@batmelonGood design is good business.
-Thomas J. Watson, Jr. (Former CEO of IBM)
MATT JOANOUHead of Partnerships
@mattjoanou
Life without knowledge is death in disguise. -Talib Kweli
AGENDA
1. Design-Thinking in Enterprise
2. Visual Frameworks
3. Remote Work
4. Idea Session + MURAL Demo
Why’s everyone talking about design-thinking?
‘Design Thinking’ query trend on Google
DMI - Motiv Strategies
Fortune 500 Co.’s look at design as a strategic advantage.
Making Big Bets
We’ve increased the number of designers at Intuit by nearly 600%.
We’ve challenged everyone who works for us—even our lawyers and
accountants—to think deeply about how design should be part of their jobs.
In 2006 we had six designers at the executive level; today we have 35.
-Brad Smith, President & CEO
Autodesk hired Maria Giudice in May 2015 as Vice President of User
Experience to create a universal User Experience across the
company’s dozens of products.
$100M to expand Design Biz
Hiring 1000 new Designers
10 new Interaction Labs
Required DesignCamps
Visual Frameworks
Improvising v. Sheet Music
Affinity Map Experience MapProto Personas
Did you realize that there are over 900
discreet design and innovation
methods at your disposal?
-Chris Pacione CEO @ LUMA Institute
LUMA Institute: Methodologies in 3 Categories
Remote Work
PROCESS
MURAL
1. Brainstorming + Prioritization2. Design Studio
3. Overnight Testing
< 2 DAYS
EXAMPLE
4. User Story Map
