design thinking & lean startup
DESCRIPTION
Two methods for innovation are Lean Startup and Design Thinking. So how do they work together? We look at when to use what and how to make this practically work.TRANSCRIPT
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3 hour workshop When: What ways are there to solve problem X? !
Design thinking & Lean Startup Different formats in which design thinking can be applied in innovation projects and lean startup projects.
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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Combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context.
What is Design Thinking
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Design thinking & Lean startup
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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LEAN STARTUP
DESIGN THINKING
PROBLEM
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
5 LEAN STARTUP
DESIGN THINKING
PROBLEM
Empathy: Understand customers & problems Problem definition: What is the real problem?
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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Critical Thinking !• Breaks things down • Linear organization • Prioritizes to close • Defined • Path forward • Rules- and process-based • Risk-adverse • Quantitative (numbers) !!
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Design Thinking !• Builds things up • Lateral associations • Explores to open up • Ambiguous • Iterative • Breaks the rules; trusts
intuition • Risk-embracing • Qualitative (stories)
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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of startups fail
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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So less than 75% of ideas are not that great
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or 75% of identified problems are not really problems
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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If you have one idea or identified problem and it is not good one, you are stuck without an idea or a non-problem …
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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…so you better have a lot of ideas or identified opportunities and filter to end up with a great idea or pressing problem.
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DIVERGE
CREATIVITY
UNDERSTAND
CUSTOMERS
FILTERED
PROBLEM
DEFINITION
CONVERGE
RATIONALITY
FIL
TE
R
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When to use what? !!!
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3 hour workshop When: What ways are there to solve problem X? !
Empathy & problem definition
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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Understand people’s motivation, needs, problems, ways of thinking and day to day life
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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Empathy & problem definition !!!
In order to find the needs and problems users have, you need to understand their motivations, behaviour and thought process. To do so close time is required alongside users. You can think of joining them during a day, working in a shop or ask them to keep a diary.
When? At the moment you have defined a target group (nurses in the emergency room) or a specific moment (for example upgrading your mobile phone) but have not tested the problem yet. !How long? Depending on the situation and case. Can range from 1.5 hours with a user to for example working in a school for 2 days. Afterwards a problem framing session of around 2 hours.
What do I need? The way to do so depends on the target group and the direction you want to go. Talk to the design team to define a plan and what techniques to use. After the visits to patients a session is needed to bring all information together and define the main problems. !Who should be there? Everyone that is involved in defining the service should visit at least one customer to understan
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Design sprint During a 5 day workshop we go through all steps. Used by Google Ventures to move from problem to solutions faster.
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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What is a design sprint? !!!
During a 5 day workshop you go through all the before mentioned stages leading to a tested prototype. More info: http://goo.gl/4vF6lt !When? At the moment you identified and validated some problems. !How long? The whole process takes 5 days. !!
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What do I need? Two rooms (one to work, the other for interviews). First and last day arrange contact with potential customers. The workshop material will be provided by the ideation hosts. !Who should be there? The whole product team (and the potential customers).
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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Day 1: Understand Dig into the design problem through research, customer interviews, competitive review, and strategy exercises. !
Day 2: DivergeRapidly develop as many solutions as possible. (Including an ideation session) !
Day 3: DecideChoose the best ideas and create a user story. !
Day 4: Prototype Build something that can be shown to users. !
Day 5: ValidateShow the prototype to potential customers and learn what works and what doesn’t work. (user research)
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3 hour workshop When: What ways are there to solve problem X? !
Customer discovery interviews Toolkit, preparation and joining teams the first time they get out of the building.
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3 hour workshop When: What ways are there to solve problem X? !
Ideation workshop How to get a lot of ideas for defined and validated problems !
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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DIVERGE
PROBLEMS FILTEREDSOLUTIONS
CONVERGE
FILTER
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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What is ideation? !!!
Get a lot of ideas/solutions after you have defined some problems. This way you don’t get hung up on only a few.
When? At the moment you identified and validated some problems. !How long? A session would last around 3 hours. !!
What do I need? A large room and refreshments. The workshop material will be provided by the ideation hosts. !Who should be there? It is important that besides the project team, there are (potential) customers that will have the problem(s) you identified.
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3 hour workshop When: What ways are there to solve problem X? !
Prototyping Help teams with prototyping techniques like paper prototyping, interactive wireframing, stitching visual design together, etc.
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User research Once you have a prototype or a product, how to test what people think, how they would use it and what issues they encounter.
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Summary !Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave
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Questions? Remko Vermeulen [email protected] Mobile 682827335