design thinking: how medieval design is still used today
TRANSCRIPT
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Design Thinking:
How medieval design is still used today
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Mr. SmithMs. Singer
We are graphic designers
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Our daughter is Lena (Lee) Smith
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Today we will learn how people used design in Medieval times…
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…and how their design still influences us today.
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Today we will:• Have a lesson• View a demonstration• Create a design using what we learn.
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What is a Medieval Coat of Arms?
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Coat of Arms
is an identification
system developed during the
Middle Ages.
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A “Coat of Arms”
was used to identify knights
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A coat of arms is also called a herald
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A herald
has several
parts
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Why did a knight need a “Herald”
or“Coat of Arms?”
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So he would look different than other knights!
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Why is it important for knights to look different?
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Why is it important for knights to look different?
So others:• know which team they are on
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Why is it important for knights to look different?
So others:• know which team they are on• earn respect for their brave deeds
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Why is it important for knights to look different?
So others:• know which team they are on• earn respect for their brave deeds• know which family they are from
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Let look at some examples of these in today’s society
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So others:• know which team they are on
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So others:• know which team they are on
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So others:• earn respect for their brave deeds
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So others:• know which family they are from
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Why was it important for knights to be visible from a distance?
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Why was it important for knights to be visible from a distance?
So everyone
knew which
side they were on!
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Why is it important for people today to be visible from a distance?
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Why is it important for people today to be visible from a distance?
So everyone knows which team they are on
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Why else is it important for people to be visible from a distance?
Cassiesie
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Why else is it important for people to be visible from a distance?
Safety
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What does safety have to do with
design?
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What does safety have to do with
design?
A lot!
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A Coat
of Arms
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Lets take a
closer look at one part:
The shield
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Examples of medieval shield shapes
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Lets take a closer look at one of these:
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How are shield shapes used today?
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Shield of the Swiss Canton of Soleure
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Shield of the Swiss Canton of Soleure
US Interstate Highway Sign
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US Interstate Highway Sign
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Definition
Legible Legibility
To see something clearly.
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Why is legibility important when driving on the highway?
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Imagine you are driving down the highway at 60 miles per hour…
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US Interstate Highway Sign
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Imagine you are driving down the highway at 60 miles per hour…
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These are
actual signs on a highway that your parents drive on regularly
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Here’s one way good design
can make highway driving
safer.
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A designer
created a typeface to improve legibility
of road signs.
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Its name is “Clearview”
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Its designed to improve legibility for drivers
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This typeface improves legibility for drivers
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This typeface improves legibility for drivers
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Today you will design and make your very own
shield.
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Think about legibility when
you design your shield.