Design Thinking For Pitching

Christina Wodtke | @cwodtke

Where do we start?Where we always start

1. Generate ideas via freelisting

2. CHUNK INTO AFFINITY

GROUPS

3. MAKE MESSAGES: NAME

GROUPS WITH

FULL SENTENCES

4. MAP

TO FRAMEWORKS

Nancy Duarte, Resonate

Dan Roam

Story (via me)

Hero’s Journey and/or Harmon’s Story Circle

5. Place main points along framework, then subpoints

Find your emotions! (don’t forget to vary)

Visualizewith real pictures

And real data, Visualized

Freelistyour points

Chunk them into themes

Map them to a story arc!

Photo taken at Duarte Workshop