DESIGN THINKING(Emergent)

Right answers Right questions

Expert advantage Ignorance advantage

Rigorous analysis Rigorous testing

Telling Showing

Presentations and meetings

Experiments and experiences

Headquarters In the field

Avoid failure Fail fast

Subject expert Process expert

Arm’s length customer research

Deep customer immersionPeriodic Continuous

TRADITIONAL THINKING(Directed)

Planning of a flawless intellect

Enlightened trial and error

Thinking and planning Doing

If you build it, they’ll buy it

If they inspire it, they’ll buy it

Our Team

Susie

Adam

Tammy

Scott

Rich

West Contra Costa, Montebello, Oakland, Pasadena, and LAUSD4:

Start Upstairs to Studio 2

Antioch, Sacramento and Stockton: Start in Atrium with Adam and Tammy

(here)

Long Beach, Porterville, and ARCHES: Start in Concept Car ( )