design synthesis

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Presenter: Gary Barber Design Synthesis - From Research to Design CC: https://www.flickr.com/photos/37388341@N00/1495948782

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Presenter: Gary Barber

Design Synthesis - From Research to Design

CC: https://www.flickr.com/photos/37388341@N00/1495948782

Sensemaking, Framing, Modelling and Patterning

© Gary Barber 2014

Sensemaking

© Gary Barber 2014

Framing

© Gary Barber 2014

Modelling

© Gary Barber 2014

Patterning

© Gary Barber 2014

Abductive Reasoning

© Gary Barber 2014

The Knowledge Funnel andDesigners Dreaming

© Gary Barber 2014

Culture is Critical

© Gary Barber 2014

Culture goes Bad

© Gary Barber 2014

Bridging 3 Chasms

© Gary Barber 2014

Visualise - Get it on the Wall

© Gary Barber 2014

Affinity Diagraming

© Gary Barber 2014

•Lots of Data•Find the themes•Reduce complexity to simple

Flow Diagrams

© Gary Barber 2014

•Understand and visualise actions•Need an archetypical path•Identify inefficiencies & opportunities

Building an Experience Framework

© Gary Barber 2014

Concept Mapping

© Gary Barber 2014

•Need simply think through and illustrate a complicated idea •Illustrate relationship between people, system or objects

Eco System Mapping

© Gary Barber 2014

•Making an innovative product or service•Need to show and understand a large context of a product•Want to describe brand relationships

Customer Journeys

© Gary Barber 2014

•Making an innovative product or service•Need to show and understand a timeline of a product•Want to describe brand relationships •Want to identify new brand opportunities

Reframing

© Gary Barber 2014

•Making an innovative product or service•Need to expand product into new areas

Insight Combination

© Gary Barber 2014

•Making an innovative product or service•Need a number of new ideas

In Summary

© Gary Barber 2014

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