design research initial
TRANSCRIPT
Design Research Jan 23, 2015
Uncovering the "How and Why" and developing Empathy for the end users
One of the main objectives of user research is to try to understand ‘why’ a pattern exists. “Statistical methods can help you spot patterns, but they don’t allow you to identify why a pattern exists.”
- Donna Spencer
Contextual Inquiry
Field Visits
Review and Regroup
Set up objectives Active listening
Ask why and how constantly
Avoid leading questions
What to look for...
Clarification
Next steps
Share knowledge with teammates
Mapping exercises; Card sorting; Physical props
A ctivitiesE nvironmentsI nteractionsO bjects U sers
Wrap UpIntroduction Main Observation period
User Journeys
Card Sorting
The classic "Double Diamond"
Design Methods
Human Centered Design The 'IDEO' way
Design Methods: HCD
Cooper and personas
Design Methods: Personas
Adaptive Path and Web 2.0:
http://www.wired.com/2014/10/adaptive-path-end-of-the-web-2-0-era/
Doing Thinking Feeling
Design Methods: Experience Mapping
Frog and Venture Design
http://www.wired.com/2014/12/disappearing-business-of-design/
Design Methods: Future trends "Venture Design"
More Resources
http://mappingexperiences.com/
http://www.designkit.org/resources/1
http://ciid.dk/tools_workshops/
http://www.frogdesign.com/work/frog-collective-action-toolkit.html
http://rosenfeldmedia.com/
http://www.luma-institute.com/home.html
http://service-experience-conf.com/