1. Design Process Improvement

2. Scope:Design Process ImprovementObjective:1. Current structure of design dept.2. Proposed new design dept. structure3. Design process flow & monitoring system4. Use of Information Technology

3. Genesis of DPI (Design Process Improvement) Project A transformation from design support to design led department1. People driven dept. to system driven dept.2. Customized design solution to market segment specific solution3. Individual garment design to story based approach Improvement areas :1. Feedback mechanism between marketing & design dept.2. Defined KPI for design department3. Availability of design library4. Strong design process

4. KPI of the design department1. Order conversion ratio Operational effectiveness2. New buyer strike rate Business development3. On time delivery of projects Service quality4. COOs feedback Customer satisfaction

5. Design dept. Sampling Trend 700 613 600 497No. of samples 500 432 409 400 366 330 321 300 289 288 224 177 193 200 159 133 100 0 May- Jun- Aug- Sep- Nov- Dec- Jan- Feb- Mar- Apr- May- Apr-11 Jul-11 Oct-11 11 11 11 11 11 11 12 12 12 12 12 Series1 613 159 289 497 133 288 330 177 224 432 193 409 321 366 Avg. no. of samples per month = 317 No. of samples made during Apr11 to May 12 = 4431

6. 70 Adidas Dez A&F collection Asda dez 22 6 37 Bershka Dez Chicos Dez 196 86 Diesel Dez Esprit Dez 744 Falabella dez Fat Face Dez Forever 21 Dez 8 21 27 22 Gap Dez GE Collection 1406 H&M dez Hugo Boss Dez 57 27 25 12) Impulse dez 7 Jack and Jones 55 Lands end dez M & S Dez 12 47 Marco Polo Dez Mexx Dez 459 Next dez Nike Dez 2 30 23 Norwest dez O Neill Dez 252 6 Perry ellis Dez Samples made for Brands (during Apr 11 to May Tesco Dez 127 4Tomtailer spa dez 6 Vero Moda Dez 46 Zara dez

7. DESIGN PROCESS

8. KEY ELEMENTS DESIGN PROCESSMARKETING BRIEFOBSERVEIDEATESHAREDESIGNEVALUATEPRESENT

9. MARKETING BRIEF : range architecture, qualitativefeedbackOBSERVE : customers, competition & internationaltrendsIDEATE : brainstorm & inspirationSHARE : seasonal concepts, colors, product directionDESIGN : detailed style sheets for proto developmentREVIEW : line architecturePRESENT : line presentation & booking

10. MARKETING BRIEF :_SEASON BASED RANGE PLANCapturing detailed range plan, brand positioning | sub categories | avg FOB price_CATEGORY BREAK UPHighlighting the focus categories for the season | any specific initiative / gaps_QULITATIVE FEEDBACKSummarize market specific product requirement | new market opportunities &competition tracking

11. FASHION SEASONSSub-season PeriodEarly Spring FebruarySpring (Events e.g. Valentines Day) February / MarchEarly Summer (Holiday) April / MayHigh Summer May / JuneSummer Sale JulyTransitional Autumn AugustBack-to-school September / OctoberAutumn October / NovemberChristmas / Party DecemberWinter Sale December / January

12. OBSERVE :THE CONSUMER_MEET THE TARGET CONSUMER IN THEIR SURROUNDINGSVisit popular hang out places to understand the lifestyle & preference of the target consumerTHE COMPETITION_LOOK AT THE KEY COMPETION BRANDS - PRODUCT CATEGORY SPECIFICUnderstand & Analyze category specific competition | New retail developmentINTERNATIONAL TRENDS_WGSN - SEASONAL TRENDSTranslate global trends for local requirements_TRADE SHOWSB&B See & understand the direction that global trend is taking

13. IDEATE : BRAINSTORM &INSPIRATION_KEY DIRECTION FOR THE SEASON | FABRICS & TRIMS | COLORS | SILHOUETTEFinalise Key product direction across product categories_RELEVANT IMAGERY & PRODUCT PICSFirst cut visualization of the seasonal concepts | Ideas using product images_CATEGORY SPECIFIC FABRIC & TRIM BOARDSIncludes specific fabric development needs

14. TOP WOVENS Regular SlimT-SHIRTS Regular SlimTROUSERS Regular Slim CargoJEANS Regular Slim SkinnySHIRTS Regular SlimT-SHIRTS Regular SlimTROUSERS Pleated Flat front CargosJEANS Regular Slim Mid waist boot cut

15. INSPIRATION TO PRODUCTIDEAS

16. How does anInspiration go. From Here, To There

17. Or..

18. From Here, To There

19. From Here, To There

20. SHARE : SEASONAL CONCEPTS, PRODUCTDIRECTION_Concept presentation to the buyers design team_Key competition analysis takeaways_Key international trends_Seasonal concept board_Silhouette / graphic direction

21. DESIGN : DETAILED STYLE SHEETSFOR PROTO DEVELOPMENT_FIRST CUT SKETCHES WITH GRAPHIC / SILHOUETTE / COLOR DIRECTION_STYLE SHEET WITH GRAPHICS & KEY MEASUREMENTS HANDED OVER FORPROTO MAKING_WASHING & FINISH DEVELOPMENT

22. F

23. REVIEW : LINE ARCHITECTURE_Share concepts / stories / graphics direction with entire marketing team_Wash developments samples, proto & sketches_Record marketing teams feedback & rating on product line & gaps_Review, evaluate & incorporate line arch consolidated comments

24. SELL : LINE PRESENTATION & BOOKING_Share concepts / color / graphics direction with buyers_Share key look | must buy big merchandising ideas_Share visual line plan for easy ref for booking_Product presentation

25. LOOK BOOK SS & AW_Online display of look book for the seasons/ testimonials on design by buyers

26. Pink Pastel ChinosStraight leg with button flyLeather wash100% cotton806-168-G62

27. LOOK BOOK SS & AW_Online display of look book for the seasons/ testimonials on design by buyers

28. PRODUCT DATA MANAGEMENTAPPLICATION

29. CUSTOMER PROFILING

30. UNIVERSAL

31. UNIVERSAL

32. THANK YOU !