design principles as a tool - ux open 2014

Design Principles as a tool

Gabriel Svennerberg Designed for Humans | www.meetod.com

Gabriel SvennerbergUX Designer

Designed for Humans | www.meetod.se

http://www.meetod.se

Designed for Humans | www.meetod.com


Design Principles FTWwww.designprinciplesftw.com

A great resource to get inspiration from other people’s Design Principles


What is a Design Principle?





Designprinciper

Experience principles

Design criteria

Design personality

Experience attributes

Heuristics

Design mantras

Design tenants

There are a lot of different terms for Design Principles and no definite definition.


Specific

General

The experiencePropertiesFOCUS ON FOCUS ON

I’ve tried to categorize different kinds of principles in a matrix like this according to level of specificity and focus.


Specific

General


Visibility of system status– 10 Usability Heuristics for User Interface Design


Specific

General

The experiencePropertiesFOCUS ON FOCUS ONZero/low interaction

– Design Principles for Android Wear


Specific

General


Focus on the experience, not on the function– UX Axioms by Erik Dahl


Specific

General

The experiencePropertiesFOCUS ON FOCUS ONDiscover the Unexpected

– HTC Hero Principles


Specific

General


You’ll find the most useful principles here


What are they good for?

“Design principles are like a north star to help you sail the ship of design.”

– Leah Buley



Acts as Guard Rails

Design Principles can act as guard rails to keep your design from getting completely derailed


Create a consistent experience

Helping in creating a consistent experience is especially true when there’s a lot of people involved in the project


How do you create your own?


There’s always a next stepThe experience does not end. There is always a next step that the user can take to move on.

Headline: Short and memorable

A richer d

escription of the prin

ciple

• Finish with a clear call-to-action • Link to deeper information • Suggest to contact someone • Display related information

Exampels

Sometimes some concrete examples of the implications can be useful

THE ANATOMY OF A DESIGN PRINCIPLE


Tip• Base the principles on your research

or the research of others

• Create them collaborativelyThey have a much greater impact with a shared ownership

• Get inspiration from the principles of others For example from designprinciplesftw.com

• 5-7 principles are sufficientLess and you risk not covering the primary parts of your product/service, more and they will be hard to remember

http://designprinciplesftw.com


How do you use them?


Keep them alive

They are no use just collection dust. Keep them accessible to team members, either in digital format or in print.

Från: UX Team of One av Leah Buley

Print posters an put up on strategic places or print a simple folder that team members kan keep at their desks.


Repeat, repeat, repeat

Start every workshop or design meeting with a brief reiteration of the design principles. It keeps them top of

mind.


Modify them as you go

Just as our products evolve so must our principles. If a principle doesn’t work anymore, change it!

Designed for Humans | www.meetod.com Image: Simple Unicorn av Marc Clancy Designed for Humans | www.meetod.com

Create great design principles, get them into the team members minds and your job as a UX-designer or Product

Owner will be much easier.

“These are my principles; if you don’t like them, I have others.”

– Groucho Marx


And remember: If you’re principles doesn’t work the way you expect them, you can always create new ones.


Email [email protected] Twitter @svennerberg Web www.meetod.com Phone +46 (0)73-687 07 30

Thank you!


design principles as a tool - ux open 2014

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