Principles of Document Design

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Lecture ObjectivesList the phases of the document design process

Describe what is each principle of document design (balance, proportion, order, contrast, similarity, unity)

Critique print materials according to the use of the principles of document design

Identify the differences between symmetrical and asymmetrical balance

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Principles of Document DesignWhat type of balance does this advertisement illustrate?

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Principles of Document DesignHow does this advertisement represent the principle of proportion?

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Principles of Document DesignHow does this flyerillustrate the principle of order?

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Principles of Document DesignHow does this logo illustrate the principle of contrast?

Principles of Document Design

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How does the set of technical instructions illustrate the principle of similarity?

Principles of Document DesignHow does this brochure illustrate the principle of unity?

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Let’s Play “Spot that Principle”• Each slide has a printed document • 1st student - Identify 1 principle of design used in creating

that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

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Let’s Play “Spot that Principle”10

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”11

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”12

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”13

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”14

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”15

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”16

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”17

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”18

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”

19

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”20

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change

Let’s Play “Spot that Principle”21

• 1st student - Identify 1 principle of design used in creating that document & provide 1 sentence explanation for how well the designer used that principle of design

• 2nd student - Provide 1 sentence for what you would change