Design for Frugal Sustainability Product development toolkit for low income groups in India

Conditions seeking frugal sustainablity Toolkit Features

Environmental Concern Innovative Distribution

High Price-performanceFrugal Resource UsageOffers Interactivity

The tool has been developed into an interactive format that allows browsing according to userrequirements

The design process for the tool has been made on basis of a clear understanding of nine common constraints faced by innovators working in the domain of frugal sustainability.

Identifies common constraints

The design process assists designers in product development in finding multiple design by decoupling the solutions along six phases of product life cycle

Decoupled Solutions

Design for frugal sustainability is an approach to serve the rural Indian low-income households that can spend less than INR 3,453 Indian rupees (US$75) on goods and services per month.

The approach is o en characterized by frugal usage of resources in product development, high price performance of the product, efficient distribu on channels and a concern for ecological preserva on in spite of considerable profit margins.

Defining Frugal Sustainability

Design for Frugal Sustainability

Product development toolkit for low income groups in India

Workshop on Frugal Sustainability

Context-oriented design Insights Solution-oriented

design insights

Contraints versus Product Life Framework

Affinity Mapping

Interviews with Frugal Innovators

Case Reviews

Data collection by organizing a workshop and providing problems to 14 design students in context of frugal sustainability.

Affinity maps developed from data collected through transcripts, presentations and reviewed cases.

A matrix framework is developed to plot the common constraints identified by affinity mapping against product life. The solution oriented insights are to develop design cues for the toolkit. The prod-uct life approach allows a mutually exclusive categorization of design cues along the product life phases.

To categorize common constraints faced by the designers while approaching frugal sustainability

The matrix is then developed into an interactive toolkit for assisting designers in approaching frugal sustainability. The draft version integrates feedback from several user tests on more basic versions

To categorize solutions sought by the designers while approaching frugal sustainability

Select case reviews from public domain to gather insights from secondary research.

Vis-à-vis and telephonic interviews, with frugally sustainable innovators to understand approaches, constraints and solutios sought in their endeavours

Data CollectionGathering Insights and developing frameworks

Developing Prototypes

Design for Frugal Sustainability Product development toolkit for low income groups in India

The design tool provides design cues for approaching frugal sustainability. The design cues have been generated through a qualita ve study of cases ranging across concepts, prototypes and market-readysolu ons

DesignDesign cues are insights from instances where constraints were faced in product development. Cues provides approaches to apply the solu ons to these constraints to instances in similar contexts

Use the design toolkit. Tune your concept

Make your designFrugally sustainable

Product Life Constraints

“ The toolkit helped me tweak my product concept. The good thing about the toolkit is that it allows you to build on the idea you already have”

- Abhitosh Ghongade, Student, Design Programme, IIT Kanpur

Team of 6

3,264

12,600

5780

Daily Organic Waste Chain

Our current waste chain

IS LINEARDaily Inorganic Waste Chain Dump Inc is an initiative for a

convenient and safe system that motivates users for early and maintained segregation of household solid waste with an aim of maximal utilization of materials

&

Organic Waste Cycle

Domestic Waste

Food & Garden waste segregated

Collected in Green Bin

TransportedRefuse Derived Fuel generated

To make Electricity

Residue taken for composting

for making food

Inorganic Waste Cycle

Domestic Waste

Recyclable waste is segregated

Collected in Blue Bin

Transported

Taken to segmentation facility

Taken to recycling units

The linear waste chain can be moulded into two separate circular

pathways. TOne for recycling the inorganic waste for more product lives.

and the other to bring organic waste back to earth and gassing off

useful components, that otherwise harm the environment.

DirectIncentives

Safety Gear

Betterequipment

Eco friendlyimage

Smaller direct incentives

Incentives Involved

Housewives

Stakeholders Involved

Sweepers

Institute

Ragpickers

Maids