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Page 1: design portfolioralphdelosreyes.com/wp-content/uploads/2018/01/Portfolio-2018_rev… · point of purchase resume 2 - 6 1 Benchmarc Display 3 - 4 Fellowes Brands 2 RTC Industries 5

design portfolio

byRalph Delos Reyes

REV_A

mobileemail

[email protected]

Page 2: design portfolioralphdelosreyes.com/wp-content/uploads/2018/01/Portfolio-2018_rev… · point of purchase resume 2 - 6 1 Benchmarc Display 3 - 4 Fellowes Brands 2 RTC Industries 5

TA B L E O F C O N T E N T S

point of purchase

resume

2 - 6

1

Benchmarc Display 3 - 4

Fellowes Brands 2

RTC Industries 5 - 6

injection molded 13 - 16

Joss Design Group 19 - 20

Solo Cup Company 21 - 22

soft goods 7 - 12

Addycase 15 - 16

Backpack Designs 9 - 10

SOFI Home Organization 7 - 8

Shower-Up 17 - 18

Bankers Box - Premier Handles 13 - 14

SERT Bag 11 - 12

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SkillsAdobe Creative Cloud +++ Illustrator +++ InDesign +++ Photoshop ++ Dreamweaver

Solidworks 2017 +++ Advanced Surfacing +++ Solid Modeling +++ Part Design +++ Assembly, BOM Design Management +++ Consulting +++ Financing ++ Scheduling

1

Ralph Delos Reyes Industrial Designer

mobileemail

[email protected]

Harper CollegeProject Management Specialist (April 2016)

Columbia College ChicagoBFA Product Design - 2008

Industrial Design Society of America (IDSA)Past Member

Chicago Solidworks User Group (CSUG)Active Member

References

“Ralph has been great to work with and has showed true professionalism throughout the design of our new product. ”

Greg Edson, EntrepeneurBrollytime Umbrellas

References Upon Request

Feb 2013 -April 2013

RTCIndustrial Designer

Created/updated Design Intents in Solidworks for Nike Factory Store program. Prepared parts for rapid prototyping for Loreal and Converse. Designed for OLAY wall unit displays.

Jan 2014 -Oct 2015

Printing ArtsStructural Packaging Designer

Reverse engineering of current retail packaging. Created drawings and samples for quoting for Customer Service Representatives (CSR). Collaborate with pre-press graphic designers and print press technicians.

June 2013 -March 2016

Fellowes, Inc.Product Engineer

Manage Bill of Materials (BOM), Routing, and Costing for Bankers Box Manufacturing for domestic and overseas production.Lead Engineering with NPD/CPD Development with Marketing, Manufacturing, and Quality.

April 2012 -Sept 2012

Benchmarc DisplayProduct Developer

Integral position in the product development department where we took designs and implemented and tested them into production.Well versed in engineering, assembly, and materials of point of purchase display.

April 2016 -Dec 2017

D&W Fine PackIndustrial Designer II

Lead Designer within Product Development to generate and implement new product and design standards for Rigid Plastic Containers and Aluminum Foil Containers

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Fellowes BrandsProduct Engineer, Fabric, Corrugated, POP Display

At Fellowes Brands I was the lead engineer for New Product Development and Continuous Product Development in the Bankers Box division. I was part of the expansive category of bringing new products into the market. I lead product development and manufacturing on an 8 SKU new product line of fabric in-home storage solutions. This involved taking concepts into production overseas and meeting marketing as well as safety, quality requirements.

Retail Displays

StaplesFree Standing Display

2point of purchase

Sam’s ClubPallet Display

48” x 30” Pallet

Shroud

FillerTray

Retail Shrunk Packs(3 Packs to a tray)

SOFI by Bankers Box was a new product line that was meant to be used for in-home use. From an 8-SKU product line that came in various sizes, the two most popular sizes were two small fabric bins that were used for jeans, sweater, towels, etc. I was responsible for two main displays: A Sam’s Club Pallet Display and a Free Standing Display for Staples. I worked with Marketing on the design and layout based on their SKU count as well as the buyers in-store routing guides. All displays are made of B-Flute corrugate which I coordinated with in-house and outsourced manufacturing to produce as well as ship safely to the distribution channels.

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Designed and produced by Benchmarc Display, Inc. • 1001 Woodlands Parkway • Vernon Hills, IL 60061 If you have any questions or concerns about the display above, please contact BENCHMARC DISPLAY, INC.

Customer Service Department at 1-800-548-7562, between 8:00 am-4:30 pm CST, Monday - Friday.

1205Parker Cabinet Installation Guide

1. Attach Shelf L-Brackets (5)Attach Shelf L-Brackets (5) for each shelf. (2) on each side and (1) in the center for support.

3. Attach Left Door PanelPlace Top Edge of door panel into Upper Rear Channel. Next, insert Bottom Edge into Lower Rear Channel

2. Attach ShelvesRest Shelves onto Shelf L-Brackets and slide forward securely. Do the same for other shelf if desired. Shelf may need to be angled slightly to place inside.

4. Attach Right Door PanelPlace Top Edge of door panel into Upper Front Channel. Next, insert Bottom Edge into Lower Front Channel

Upper RearChannel

Upper Front Channel

Bottom Edge Bottom

Edge

Shelf

L-Bracket

TopEdge

TopEdge

Left Door Panel Must Be Bent Slightly to ensure fit inside Lower Rear Channel

Right Door Panel Must Be Bent Slightly to ensure fit inside Lower Front Channel

Lower Rear Channel Lower Front Channel

ACCO Brands Shelf Edge Cover Assembly Instructions

Designed and produced by Benchmarc Display, Inc. • 1001 Woodlands Parkway • Vernon Hills, IL 60061

If you have any questions or concerns about the display above, please contact BENCHMARC DISPLAY, INC.

Customer Service Department at 1-800-548-7562, between 8:00 am-4:30 pm CST, Monday - Friday.

1191/1193

LOZIER TYPE SHELVES

Attach the 2 Shelf Edge Covers directly lining up the

holes with those on the Lozier Shelf.

Secure to shelf using 6-32 Wing Nut and Screw.

H-FRAME TYPE SHELVES

Attach the 2 Shelf Edge Covers using zip ties for wire

racking store fixtures securing the left, center and right

holes located in the rear of the extrusion.

6-32 x 1” Screw (x 4)

6-32 Wing Nut (x 4)

Zip Tie each corner and center to the shelf wires

Zip Ties (x 3)

8591 – Binder Sign Kit Rev 1

US STORES (Including PR)

WHAT: Display the Binder Sign Kit Rev 1

WHEN: 07/01/12 - Ongoing

FROM: Visual Merchandising

NOTE: COMPLETE DISPLAY INSTRUCTIONS CAN BE

FOUND ON THE STORE PORTAL. PLEASE VISIT

“MERCHANDISING” � “SIGNAGE” TAB UNDER

“SUPPLIES”.

OVERVIEW: • US Stores will receive the Binder Sign Kit Rev 1by 06/24/12 via cross dock.

• Sign Kit will arrive with a green label on the box to highlight that this is a sign kit and will be addressed to

the attention of the Store Manager specifying job # 8591, name of sign kit Binder, and display dates

07/01/12 - ongoing

• For questions on ALL current signage, please visit “Merchandising” � “Signage” tab on the Store Portal.

1. Place 1 Shelf Liner on each shelf per your planogram,

with Shelf Lip facing front. Line up holes on Shelf Liners

with holes on Base Decks and affix by pressing Push Pins

through each corner, as shown below.

Push Pins (x 4)

Shelf Lip

2. For Wire Racks, connect using the Zip Ties for each

shelf. Using holes in Shelf Liners, secure using Zip Ties

at each front and back corners, as shown. Snip off excess

Zip Tie to ensure clean visual.

Zip Ties (x 4)

Shelf Lip

Mini Shelf Liner Assembly Instructions

Shelf Edge Cover Assembly

NOTE: COMPLETE DISPLAY INSTRUCTIONS

CAN BE FOUND ON THE STORE PORTAL.

PLEASE VISIT “MERCHANDISING” → “SIGNAGE”

TAB UNDER “SUPPLIES”.

OVERVIEW: • US Stores will receive the Binder Sign Kit Rev 1by 06/24/12

via cross dock.• Sign Kit will arrive with a green label on the box to highlight

that this is a sign kit and will be addressed to the attention

of the Store Manager specifying job # 8591, name of sign kit

Binder, and display dates 07/01/12 - ongoing

• For questions on ALL current signage, please visit

“Merchandising” → “Signage” tab on the Store Portal.

Designed and produced by Benchmarc Display, Inc. • 1001 Woodlands Parkway • Vernon Hills, IL 60061

If you have any questions or concerns about the display above, please contact BENCHMARC DISPLAY, INC.

Customer Service Department at 1-800-548-7562, between 8:00 am-4:30 pm CST, Monday - Friday.

1231

IR Reader Battery Installation Instructions

2. Remove Tape from Battery

Lift up and look under unit.

Remove tape from battery.

1. Remove Tape from Card

Look behind the unit and remove

the tape from the card

4. Connect Battery

Connect to Battery to Battery Terminal

Tape

Battery

Battery

Battery

Terminal

Tape

Card

3. Attach Battery

Take battery and insert into the

metal clip.

Battery

5. Turn ON unit

Turn dial to the right to turn ON.

To turn OFF, turn the dial to the left.

OFF

ON

Dial

WARNING! DO NOT LEAVE DIAL

ON FOR LONG PERIODS OF TIME.

BATTERY WILL DRAIN OUT.

Metal

Clip

Benchmark DisplayProduct Developer, Graphic Design, Instruction Sheets

During my time at Benchmarc I wore many hats. I was predominately in the Product Development department where we took concepts/designs and implemented them into Solidworks. We worked in Solidworks to produce Product Drawings for vendors to get quotes build for testing and production. In addition to working in the Product Development department, I also worked in the design department creating sketches, laying out graphics, and one of my key roles was to create instruction sheets which really tied the sketching, graphics, and CAD all together.

Boostapak Display was a display that really just wanted to showcase the product for sale but not in volume. There were 4 corners that featured only 2 bags in each corner. I had taken the design and implemented into Solidworks. I created all the parts and defined exact sizes for each metal, plastic, and wooden components. In addition, I created the assembly complete with the locations of the holes to match up with the proper fasteners.

2011

Retailer Display

Production Rendering

Production(no graphics)

Approximate size: 32”diameter x 76” tall

Initial Sketch

Round header panel andgraphic wrap belowdemo product withdescriptive graphics

Round feature graphicsappear to ‘float’ below header

Round unit features two products each on four sides

Instruction Sheets one of my sole responsibilities was the revision of existing and creating new Instruc-tions that needed to be shipped out with the shipment of the production parts.

3 point of purchase

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Parter Store Reqares DawseParker Store Rewards Case- Standard Logo Layout

1:4 SCALE

2”

1.76” glassoverlap

5.04”

2”

8.8”

Graphic Layout Final ProductionCAD Design

Slatwall Cabinet

A cabinet was needed to be designed for slatwall with an acrylic door that can be locked. I created the display in CAD complete with the parts and assembly for production. We had used a recently redesigned slatwall bracket that was bent steel that was stronger and could hold more weight. I also had to place the artwork correctly for the screen printed graphics on the acrylic doors.

Endcap Layout and

For this project I worked closely with the Project Manager. A list of all the endcap products were given and I needed to design and arrange the display in an elegant manner.

In addition to designing the layout to the display and the backdrop diagram for the hooks, the hook themselves needed to be redesigned to accommodate the products. I redesigned the hooks to be stronger and save on material.

4point of purchase

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5 point of purchase

RTC IndustriesIndustrial Designer

I worked in the Design Department at RTC where I did a lot of Solidworks and Photorealistic renderings for clients such as Nike, OLAY, and Converse. The Design Department had a strong emphasis on their “Design Intents” which were visual guides for the Project Managers to show the clients the look and feel of the design but also provide the overall design to the Engineering Department. I had to work quickly under pressure with turnarounds times.

One of my first assignments was to help with new configurations of a custom slatwall fixture and new table orientations for Sorel footwear. Sideview images of the boots were provided by the client so we can map the textures on the boots. The challenge was to make sure the renderings had the right angle so the table displays were not covering the slatwall display in the background. In Solidworks I had made multiple configurations for each scene so it could be changed or modified efficiently for the clients requests.

Sorel Table and Scene Renderings

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105.002667

36.00914.40

17.25438.15

REUSE A SHOE FIXTURE 17.25 [438.15] x 36.0 [914.4] x 105.0[2667.0]

NIKE FACTORY STORE FIXTURE PROGRAM 2013/04/05

MATERIALS & FINISHES01- ALPHA UO-727 CNC Grey Urethane

1 of 1

STEEL FIXTUREWITH DIAMOND PERFFINISH:01

59657

PULL OUT BINFINISH:01

GRAPHIC PANFINISH:01

GRAPHICORDERED SEPERATELY

RUBBER GROMMET

GRAPHICORDERED SEPERATELY

GRAPHICORDERED SEPERATELY

DWG NO.:

REV#0

Date:Sign:APPROVED BY:NIKE │

OVERALL DIMENSIONS in/mm:

6point of purchase

Nike every year requires an update of their Nike Factory Store Binder. It’s a collection of all their displays, furniture, components, and signs in their Factory Outlet Stores. Every year there are revisions to the engineering drawings or changes in materials or colors. I updated the models in the Design Intents to reflect changes in the updated Engineering Drawings. This usually ranged from creating new renderings, updating parts or assemblies, or even drafting completely new parts that were added to their updated collection.

Nike Factory Store Fixture Program

105.002667

36.00914.40

17.25438.15

REUSE A SHOE FIXTURE 17.25 [438.15] x 36.0 [914.4] x 105.0[2667.0]

NIKE FACTORY STORE FIXTURE PROGRAM 2013/04/05

MATERIALS & FINISHES01- ALPHA UO-727 CNC Grey Urethane

1 of 1

STEEL FIXTUREWITH DIAMOND PERFFINISH:01

59657

PULL OUT BINFINISH:01

GRAPHIC PANFINISH:01

GRAPHICORDERED SEPERATELY

RUBBER GROMMET

GRAPHICORDERED SEPERATELY

GRAPHICORDERED SEPERATELY

DWG NO.:

REV#0

Date:Sign:APPROVED BY:NIKE │

OVERALL DIMENSIONS in/mm:

18.50469.90

16.00406.40

16.25412.75

18.50469.90

48.001219.20

16.25412.75

FITTING ROOM BENCH SM-16.25 [412.75] x 16.0 [406.4] x 18.5 [469.9]LG- 16.25 [412.75] x 48.0 [41219.2] x 18.5 [469.9]

NIKE FACTORY STORE FIXTURE PROGRAM 2013/04/05

MATERIALS & FINISHES01- ALPHA UO-727 CNC Grey Urethane

1 of 1

SMALL BENCHFINISH:01

TBD

LARGE BENCHFINISH:01

STEEL FRAMEFINISH:01

DIAMOND PERFORATIONSFINISH:01

DWG NO.:

REV#0

Date:Sign:APPROVED BY:NIKE │

OVERALL DIMENSIONS in/mm:

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Fellowes BrandsProduct Engineer, Fabric, China Sourcing

Fabric Storage

7

I was responsible for Bankers Box New Expansive Categories which included an 8 SKU product line called SOFI. The concept was to position Bankers Box as a leader in office storage into the new, growing market of home organization .

I was assigned as the Lead Engineer on working with Marketing on taking concepts and moving them into manufacturing. This involved working with Supply Chain to find materials that were cost effective and readily mass produced. Once fabric and parts such as jute handles, zippers, and weave logos were sourced, I worked with Global Quality to ensure those parts were up to Fellowes’ safety standards and strength requirements. I created Bill of Specifications that aided Global Quality to do factory audits for incoming inspections of raw materials.

Once the raw materials were sourced, I managed Pilot Run and Production runs in China to help our vendor create the products to our quality standards.

Brix Box (small)

Brix Bin Stax ShelfRax Bin Hex Box

Zipper Tote (small) Zipper Tote (small)Brix Box (tall)

soft goods

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8soft goods

Brix BoxSmall

The first SKU was the Brix Box (small). The dimensions were considered to fit along with the Stax Shelf as a modular unit. Using these dimensions as a basis, a taller version was offered and 2 other sizes/styles that had zippers. The main design element that differentiated from the market were the rounded corners.

Silk Dupioni

Wallpaper

PolyesterShantung

Mocha FabricThe original design intent was to use a slubby/high textured fabric. Early protoytpes used a fabric wallpaper that was not cost-effective moving into mass-production. I found a polyester alternative fabric, Polyester Shantung that gave the texture the product needed but at a fraction of the cost. The made sure the fabric met quality standards such color migration and tearing strength. In addition the fabric needed to repel water. I helped with getting the right coating for water-resistance.

Stax ShelfThe largest SKU was the Stax Shelf that was able to house the Brix Box (small) skus.It had a vertical or horizontal orientation. I developed the Stax Shelf construction to be able to be completely knockdown for packaging.

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9 soft goods

epicP R O T E C T

424 Design, Soft Good ConsultingClient Needs Assessment, Concept, Technical Sketching, Vendor Correspondence, Manufacturing Sourcing

As an independent consultant for my own sole proprietership, 424 Design, I worked with entrepeneurs and start-ups. I partnered up with a local patent attorney to gain most of my projects but also utilized freelance resources such as ELANCE to gain new clients. Some of those clients needed soft good consulting to create backpacks and accessories. From concept through development, all the way to production of a full scale prototype, I assisted them getting their ideas to an actual product. This helped them connect with a pattern maker and/or a cut & sew house to fullfill their sample order.

A startup company in the west coast is developing a line of feature based bags. His first bag that he wants to test in the market is a bag that focuses on anti-theft with regards to locking the main compartment and reinforcing areas to be non-accessible by RFID theft. Early conceptual sketches were presented that included overall design, styles, and key components centered around anti-theft. The solution was business/technology style design that had patent pending features. Patterns were were made to create a full scale prototype with material selections that best suited the application.

Security Backpacks

424 DESIGN │ 4422 n. ravenswoood ave. chicago, il. │ 773.679.7341 │ [email protected]

EPIC Protect Bag Design (black) 4-15-13

scale 1:4

PMS Cool Grey 8 M-

Reflective Material

PMS Black M-

1000 DenierCordura Nylong

PMS Black M-

NylonWebbing

PMS Cool Grey 8 M-

ElasticBand

PMS Black M-

RubberMaterial

back sidefront

Concept Sketches

Concept Refinement

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10soft goods

An entrepreneur in the military had an idea for a bag that was stylish and versatile to attach other accessories onto the bag such as water bottle, extra storage, and or a camera bag. The bag needed be made with strong durable material but be lightweight for traveling or backpacking. Conceptual sketches were done fast and to the point. Once a concept was chosen, it was refined for pattern making with material and component selection through vendors that I sourced. Today, the first prototype in color combinations in grey/black was sewn and the second protoype is on the way.

Multi-Purpose Accessory Backpacks

424 DESIGN │ 4422 n. ravenswoood ave. chicago, il. │ 773.679.7341 │ [email protected]

EPIC Protect Bag Design (black) 4-15-13

scale 1:4

PMS Cool Grey 8 M-

Reflective Material

PMS Black M-

1000 DenierCordura Nylong

PMS Black M-

NylonWebbing

PMS Cool Grey 8 M-

ElasticBand

PMS Black M-

RubberMaterial

back sidefront

Prototype Detail (Black/Grey Colorway Shown)

Concept Development

Concept Refinement

Concept Validation

424 DESIGN │ 4422 n. ravenswoood ave. chicago, il. │ 773.679.7341 │ [email protected]

EPIC Protect Bag Design 4-13-13

scale 1:4

back sidefront

epicP R O T E C T epicP R O T E C T

epicP R O T E C T

Travel Bag Prototypes

RALPH DELOS REYES

01-11-13

X

MH13-01 JAN 11, 2013

MICHAEL HALL

15”

25”

BloomingtonPink---

1000 Denier NylonUrethane Coated,

DWR

PinkSorbet

---1000 Denier NylonUrethane Coated,

DWR

Turquoise

---Nylon

Webbing

Snow(inside liner)

---Pack Cloth

Nylon

Black

---200

Denier Nylon

Black(Bottom Base)

---1050 Denier Ballistic Nylon

Urethane CoatedDWR

inside liner

BottomBase

Travel BagsDesign Direction • Tech Pack • Sourcing • Prototype

Travel Bag Prototypes

RALPH DELOS REYES

01-11-13

X

MH13-01 JAN 11, 2013

MICHAEL HALL

15”

25”

BloomingtonPink---

1000 Denier NylonUrethane Coated,

DWR

PinkSorbet

---1000 Denier NylonUrethane Coated,

DWR

Turquoise

---Nylon

Webbing

Snow(inside liner)

---Pack Cloth

Nylon

Black

---200

Denier Nylon

Black(Bottom Base)

---1050 Denier Ballistic Nylon

Urethane CoatedDWR

inside liner

BottomBase

R

not to a specific scale

Page 9 of 12

Outside Pockets

Cut and Sew

for pattern

6”

5”

Side zip pocket

One on each side

Zippered pocket

in top �ap on outside

6”

5-1/4”

7”

10”

One curved and zippered pocket

on the front of the bag

R

26-1/8”23-1/2” 25”

22-1/4

13-3/8”

10-7/8”

10-1/8”

6-1/4”

2-1/4”15-1/2”

Cut and Sewfor pattern

Page 5 of 12

scale 1:4

Page 12 of 12

Pockets External

Internal

Bill of Materialsnot to a specific scale

R

6”

5-1/4”

7”

10”6”

5”

R

R16”

12”

R

6”

4”

Item Qty Description Color

13” wide white nylon material. 3 side stiched laptop

pocket left open with neoprene edge to reduce friction

6“ x 4” pocket Pocket w/ 5+1/2” plastic coil zipper

7” pocket with teal 7” plastic coil zipper

11-1/2” pocket with tcurved opening an 11” plastic zipper

Two side pockets on either side. Top pocket is made of

pink 1000 denier cordura nylon, with teal 5” plastic coil

zipper, pocket width is 5“ depth apx 7”

1

2

B

L

R,S

1

2

1

1

2

White Lining

White Lining

White Lining

White Lining

pms Rubine RedWhite Lining

L2

1

B

R,S

Colors in All BagsAlternate Colors

PMS232 M

PMSRubine

Red

PMS443 C

PMS445 C

CoolGray 1 C

WhitePMS3252

REFLREFL PMSBlack M

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Accessing important

supplies such as defi-

brillator and IVY would

be better if it came out

horizontally from the

rear.

IV Kit Mixed with w/ bike tools

Organization was important. Keep medical supplies away from bike tools.

Color coded packs and

visual cues allows for

faster retrieve of medi-

cal equipment.

Special Emergency Response Team (SERT) Medical Pannier, Columbia College 2007Research, Conceptualization, Refinement, Final Design, Pattern

The SERT Bike Paramedics of Chicago are an ambulatory unit of the Chicago Fire Department that responds to emergency situations on bicycles within the city of Chicago. In high density situations like the Taste of Chicago, the SERT team arrive 5 - 10 minutes before an ambulance and is the first to administer primary tasks such as CPR.

Current SetupSupplies in the way

IV Kit Mixed with w/ bike tools

IV Kit Mixed with w/ bike tools

11 soft goods

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Mock pieces for size

requirements.Creating basic form/

pattern

Making sure pedal clears!Final Product

Color Coded Bags

Designated O2 TankDetachable Rain Cover for Patient

Fast Clasps for faster retrieval of

the most important items in the bag i.e. First Aid Kit, Defibril-

lator

“Drawer” system for organized quick removal from the

rear of bike

12soft goods

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13 injected molded

Fellowes BrandsProduct Engineer, Injection Molded Plastic, China Sourcing

Premier Desktop HandlesPremier by Bankers Box started with a refresh on the existing drawer storage boxes. The concept arose for the realization of growth on home based businesses and offices keeping records in the front office rather in the back or separate room. The Premier Drawers which came in 18” or 24” depths in both Letter and Legal Paper Sizes. The main design elements were an asymmetrical drawer handle, modern lines, and black but a stark blue color way.

Bankers Box wanted to create a line of products for the desktop that tied together with the Premier drawers. I was responsible for developing handles for a new desktop line and help tie in the look of the Premier Desktop. The handles were for a 3-Drawer Desktop Organizer, a Stor/File Box, and a grommet handle for a Magazine File.

18” Letter/Legal Premier Drawer

3-Drawer Desktop Organizer

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14injected molded

One of the main focal points of the Premier Desktop was its handle. The first thing to consider is taking a closer look at the handle of the Premier Desktop and see how I can take the design elements to apply to the new handles for the Premier Desktop line. The same radii used on the Premier Drawers were applied to the handles for the Desktop products. A few versions were explored till the team decided on the handles that had the same look/feel of the Premier Drawers. The chosen versions had a label area for writing the contents of the box or the year of the records filed.

Male/Female Handle(Stor/File Handle Shown)

The handles were made out of injection molded Polypropylene. The design is a two part design that is press fit with structural ribs for locking.

Shiplap Joint Grommet(Grommet for Magazine File)

The handles were made out of injection molded Polypropylene. The design is a two part design that is press fit with structural ribs for locking.

Shiplap Joint

Male Handle

Female Handle

Clear Plastic

Paper for Labelling

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Client Mock-Up

/Initial Vision

Addycase: Name of

Case, Logo

Client “rough”drawing, computer screenshot

‘Big Grips’ IPAD case for kids.

Client like this product a lot!

Addycase Toddler IPAD 2 Case, Lamero Inc.Design direction, Concepts, Refinement, CAD, Manufacturing consulting

New start-up company, Lamero Inc. came to me to design their very first product aimed at toddlers and the IPAD 2. I expanded their initial vision to brainstorm, conceptualize, design, and manufacturer a case that would prevent a toddler from pressing the Home button to enjoy their favorite apps.

A quick Front and Back view was generated in Adobe Illustrator for client approval.

15 injection molded

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in 1:3UNITS:

PROGRAM MARKET:

DRAWING TYPE: SCALE: SHEET:

PROGRAM NAME:

DRAWING NO:

DATE:

REVISION:

DESIGNER:

DATE :

DESIGN NAME:

BY: 424 DESIGN

Consumer Products Toddlercase

0000_01RNDAddycase Toddlercase

1 OF 1MANUFACTURER - PRODUCT DRAWING

14-OCT-11

01 RND 07-DEC-11

7.480

R1.252

1.531

R6.220R6.220

12.316

.708

.748

2.093

.414

2.358

1.001

1.224 .470

.903

SLA ModelSLA / IPAD 2 Fitting

Camera hole had to be corrected after 1st sample Need to add more ribs;

possible choking hazard

Originally, the Addycase was not initially meant to go into production till much later. So the first thing to do was to design for an SLA prototype for test fitting and proof of concept.

Only 2 months later, Lamero Inc. decided to go into production. I managed the project with correspondence with an overseas manufacturing company to produce the first sample production.

After production of the first production sample there were a few changes that needed to be made in CAD then made sure the changes reflected in the product with correspondence with the manufacturer.

16injection molded

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Initial form for client approval

CNC’ed ABS ProtoDid layout of components; engineers put together

‘Shower Up’ Instructional Singing ToyDesign direction, Concepts, Refinement, CAD, Prototype consulting

The Wingmen are a band that ‘help, support, and assist people with special needs’ through their instructional lyrical music. They approached me to design a prototype that can be play one of their songs in the shower. The main goal was to play the music with high fidelity. I worked closely with engineering to get the right sound quality and to fit all the components into a compact space.

The client really enjoyed the organic shape but still resembled a bar of soap. Surfacing was done in CAD to produce the form. The housing had to be able to fit all the electrical components that was going to be later housed in the prototype.

Shower up!

Shower up!

Original

concept. Press

‘Big button’ to

play song.

Really wanted a playful form that was smooth and organic

Client LOVED

the Bar of

Soap inspired

form

Raising the case

at 4 corners for

suction cups and

kept water away

from electronics

Original Concept

17 injection molded

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ABS PlasticTop Housing

MP3 Player

Suction CupsMain Power

Track BackVolume Up

Volume Down

Amp Board

Battery

BatterySpeaker

Voltage Regulator

After the surfacing model for the shelled housing, the next step was to pick out the proper electrical components to produce high quality audio.

One of the biggest challenges was to find a high quality speaker with a relatively small footprint. At first we had a good size speaker but would have made the overall product too tall. I later found a speaker not only was smaller but produced the same results but using fewer voltage.

I worked directly with engineers to put together all the components in the housing. I designed the component layout and made the proper fittings in CAD.

Silkscreen Logo Proof

18injection molded

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Aerobed Inflatable Bed Products, JOSS Design Group2D sketch to 3D translation, Computer Aided Design, Mockups

Early in my freelance career as an Industrial Designer I started out doing Solidworks CAD for Joss Design Group. I took 2D sketches and designed products in CAD for Aerobed products which included remotes, knob, and vent fasicas. I reversed engineered existing products to get measurements for the new redesign. Working at JOSS Design Group gave me the confidence and comfortability working with advanced surfacing on products.

The remotes which Aerobed called “Wands” allowed the user to inflate/deflate the bed with a push of a button. This was the “Mini Wand” that was dramatically sized down to a smaller product. The internal components were measured to be able to design a smaller wand.

19 injection molded

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“XSY Wand” was the first design I did for JOSS Design. It was simple and straightforward to the look but I quickly learned that it’s much more challenging when designing Sometime the most simplest of products is the most difficult to design. For this wand, just getting the right curvature in the middle recess was very crucial to the overall form .

I had designed in CAD some of the most beautiful forms to a knob of Aerobed. Designing organically really disciplined me to not let the “program do the designing.” The sketch was always the most important. Getting it exactly like the original concept was the goal.

20injection molded

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DLR685 Lid: SLA Model

FLR685 Lid: SLA Model

1.900 TOP HOLE

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"SORTATION CODE"ENGRAVING

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2.144 TOP DIAMETER

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.015RECESS

2.880 SNAP I.D.

8.00°

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INTERNATIONAL PAPER SLOPE

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New Product Development at SOLO Cup Company2D sketch to 3D translation, Computer Aided Design, Mockups

My internship at Solo Cup really ignited my Computer Aided Design Skills and reverse engineering aptitude. I fully understood about tolerances, shrinkages, and design for manufacturing specifically for the thermoforming plastic process. I reversed engineered Dome Lids (DLR685 & FLR685) from tool drawings for the Mexico market. I also did Quality Control analysis and created new product designs for marketing.

“Cheater Soup Bowls”

The goal was to take the existing 5 oz. and 8 oz. Quizno’s soup bowls and design them to look like they hold more soup. In the design pro-cess, there was constant verification of the fluid ounces the containers held. In the result, a more aestheti-cally pleasing bowl with a function that it looks like it holds more.

“Dome Lids for Mexico”I worked on the dome lids for 7 Eleven market in Mexico. I had to take the existing design for the dome lids and modify it to fit the cups that were used in Mexico. Since the old dome lids that I had to modify were not in a digital format, I had to work closely with tooling drawings and reverse engineer the drawings to recreate the dome lids in Solidworks. After redesigning the lids, files were sent to be prototyped in SLA.

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DWG NO 10004 517720 00

SYMBOL INDICATES PLACEMENT OF STAMPED OR ETCHED -PART NO. -JOB NO. -REVISION

K K

3.833

1.86

9

1.996

SECTION K-K

7 oz. Flush Fill

5 oz. Practical Fill

R R

2.53

5

3.833

2.216

SECTION R-R

10 oz. Flush Fill

8 oz. Flush Fill

5 4 3 2 1

THIS

DR

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D A

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DWG NO 10004 517720 00

SYMBOL INDICATES PLACEMENT OF STAMPED OR ETCHED -PART NO. -JOB NO. -REVISION

Concept 3

L L

1.95

4

3.896

1.944SECTION L-L

7 oz. Flush Fill

8 oz. Practical Fill

P P

2.69

0

2.009

SECTION P-P

10 oz. Flush Fill

8 oz. Practical Fill

5 4 3 2 1

THIS

DR

AW

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D A

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DWG NO 10002 517720 00

SYMBOL INDICATES PLACEMENT OF STAMPED OR ETCHED -PART NO. -JOB NO. -REVISION

L L

1.95

4

3.896

1.944SECTION L-L

7 oz. Flush Fill

8 oz. Practical Fill

P P

2.69

0

2.009

SECTION P-P

10 oz. Flush Fill

8 oz. Practical Fill

5 4 3 2 1

THIS

DR

AW

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AN

D A

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NFO

RM

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DWG NO 10002 517720 00

SYMBOL INDICATES PLACEMENT OF STAMPED OR ETCHED -PART NO. -JOB NO. -REVISION

Concept 1

L L

1.93

3

3.129

3.929

SECTION L-L

7 oz. Flush Fill

8 oz. Practical Fill

N N

2.28

0

3.010

SECTION N-N

10 oz. Flush Fill

8 oz. Practical Fill

5 4 3 2 1

THIS

DR

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DWG NO 01517720 00

SYMBOL INDICATES PLACEMENT OF STAMPED OR ETCHED -PART NO. -JOB NO. -REVISION

L L

1.93

3

3.129

3.929

SECTION L-L

7 oz. Flush Fill

8 oz. Practical Fill

N N

2.28

0

3.010

SECTION N-N

10 oz. Flush Fill

8 oz. Practical Fill

5 4 3 2 1

THIS

DR

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AN

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21 injection molded

Page 24: design portfolioralphdelosreyes.com/wp-content/uploads/2018/01/Portfolio-2018_rev… · point of purchase resume 2 - 6 1 Benchmarc Display 3 - 4 Fellowes Brands 2 RTC Industries 5

24 oz. container

48 oz. container

“Salad Bowl Concepts”With the food service making efforts to going “Green”, Panera asked Solo Product Development to come up with a new salad bown concept that is environmentally friendly. Material choice was a lid made up of PLA, a corn-based biodegradeable polymer. The bottom lid is made up of sugarcane by-product.

12

22injection molded