design out loud: social media
DESCRIPTION
This presentation depicts the starting points for helping students think about what is their story of design and what are the social tools at their disposal to tell their story.TRANSCRIPT
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DESIGN OUT LOUDCarnegie Mellon University School of Design Senior ID Studio | Class 3: Social Media
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© DePerro 2010
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AGENDAExperimenting With The Right Mix Of Tools
‣ The social media hub, and supporting structure
‣ What is your goal?
‣ Craft your story!
‣ Finding social tools
‣ Excecuting your plan‣ Measuring or assessing your plan is working
‣ Adjusting your game plan; stay ahead of the curve
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Site
Listen
Share
Speak
Friend Tag
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DESIGNING FOR THE HUB
Measure
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YOUR GOALWho is this for?
‣ What do you really care to do with your users?
‣ Where do they work and play on the web?
‣ What groups are they members of?
‣ Where do they shop?
‣ How much time are they willing to devote to you?‣ How technology compliant are they?
‣ Does your message cross media? Digital to “Real?
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FINDING SOCIAL TOOLSDiscovery, Measure, Explore, Test
‣ Take the medicine: ‣ Ask your friends‣ Try social blogs
‣ Search
‣ Measure importance‣ Alexa.com‣ Google Analytics
‣ Look for users effectively using the tool
‣ Try it! See what works!‣ Just don’t weave it into your core story until you decide you love it.
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Bright Innovation’s Social Media Strategy Launch 2009.
CHOOSING TOOLS
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74% of companies operate an official
Twitter account
43% of brands had never replied to a single tweet.
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EXAMPLESSocial Media Programs That Work:- Student- Recent Graduates- Brand
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© DePerro 2010
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STUDENTTDePerro.com
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RECENT GRADUATESDesign Glut
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EXPERTSWeb Designer Wall + N.Design Studio
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NICHE BRANDBlendtec
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NICHE BRANDMint.com
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SOCIAL NETWORKCore77 + Coroflot
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YOUR TOOLBOXWhat You’ll Need To Craft Your Story:- Hub- Listen- Share- Measure
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© DePerro 2010
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YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
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YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
![Page 18: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/18.jpg)
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
![Page 19: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/19.jpg)
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
![Page 20: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/20.jpg)
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
![Page 21: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/21.jpg)
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
![Page 22: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/22.jpg)
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
![Page 23: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/23.jpg)
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
![Page 24: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/24.jpg)
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
![Page 25: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/25.jpg)
YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
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YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
![Page 27: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/27.jpg)
YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
![Page 28: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/28.jpg)
YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
![Page 29: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/29.jpg)
YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
![Page 30: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/30.jpg)
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
![Page 31: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/31.jpg)
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
![Page 32: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/32.jpg)
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
![Page 33: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/33.jpg)
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
![Page 34: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/34.jpg)
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
![Page 35: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/35.jpg)
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
![Page 36: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/36.jpg)
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
![Page 37: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/37.jpg)
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
![Page 38: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/38.jpg)
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
![Page 39: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/39.jpg)
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
![Page 40: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/40.jpg)
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
![Page 41: Design Out Loud: Social Media](https://reader033.vdocuments.mx/reader033/viewer/2022052821/553865504a79591c7b8b475b/html5/thumbnails/41.jpg)
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© DePerro 2010
NEXT CLASS
‣Outline the plan for your social web
‣Sign-up | Plan | Organize | Upload | Iterate
‣Plan a post to drive traffic to your site and project‣Find examples of effective communication
Be Prepared With...
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© DePerro 2010
THE HARD PART
‣Deciding Your Message
‣Retooling to Project A Professional Image Online
‣ Let Others Know What to Post & What Not To
As With Most things Getting Started