Design News Smart Ad

1

Why smart ads:• Showcase multiple messages, and assets (video demos, case studies, white paper

links) and solicit strong calls to action from within a single promotional unit. • Turnkey promotional package including custom ad design, promotion, and project

management/reporting • High level of user engagement (avg. 37% interaction rate and 2 minutes spent

navigating the ad unit). Strong track record with 11 ads launched in 2011 (2 product selector / 9 leaderboard)

• Proven success: 15 smart ad programs over 2010 / 2011 (see appendix)

What’s new:• Supports multiple ad unit sizes across all brands• New content focused option• Increased social media opportunities• Lower price point option• Ability to add Asset gating/Lead Capture (additional charge)

UBMe Smart Ad Summary

Ad Name/Description Elements Example

Expandable Tab Leaderboard (the original)

Standard leaderboard when expanded displays up to 5 tabs of various content

http://i.cmpnet.com/ads/graphics/as5/ela/eet_stm_1110/?r=215

Expandable Skyscraper Right / Left

Standard Skyscraper when expanded displays up to 5 tabs of various content (EET / EDN / TMW)

http://visualsteel.com/video3.html?cn=esa1&vwidth=1000&vheight=720

Expandable Tile (125x125)

Standard 125x125 tile when expanded displays up to 5 tabs of various content (not currently available on EDN)

http://visualsteel.com/video3.html?cn=eta1&vwidth=1000&vheight=720

Expandable Thumbnail Leaderboard

Standard leaderboard when expanded displays 6 swatches which rotate with up to 12 pieces of creative, and expands to display larger side panel

http://visualsteel.com/video3.html?cn=cep2&vwidth=1000&vheight=720

Product Selector Guide Standard IMU with up to3 relational pull down menus (no more than 100 variances total)

http://i.cmpnet.com/ads/graphics/as5/bumper/eet_npx_imu_1103/

2

Deliverables:• 150,000 impressions over 3 months. • Full design and hosting services• Custom ad design based on existing client creative and goals• Dedicated project manager• Tracking reports reflecting behavioral data for your Smart Ad (impressions

served, opens, length of time spent interacting with unit, and clicks to content

within the ad)• 5 business day turn around following asset delivery

Content:• Tabbed leaderboard, Tile, and Sky:

– Up to 5 tabs linking to 7 advertiser-provided assets, plus images and video• Expandable Thumbnail leaderboard:

– Ideally suited for strong graphic/video content. 12 rotating tiles (6 visible simultaneously)

Product Selector Ad:

3 relational pull down menus, 100 variances total1

3

The Details

The Smart Ad is an expandable leaderboard which enables you to include up to seven (7) different assets within your ad such as video messages and product demonstrations and comparisons, case studies, whitepapers and other assets to engage your targeted audience.

4

Smart Ad Leaderboard

Smart Ad Leaderboard expanded

Located in the top leaderboard

position

Standard Leaderboard, when rolled over pushes site content down and expands to 728 pixels x

400 pixels Expandable is comprised of a large panel and a matrix of

rotating tiles (6 out of 12 visible)

Expandable Thumbnail Leaderboard

Social media links available

(on all ad types)

5

Located in the Boombox position

Standard boombox ad with up to 3 relational pull

down menus (no more than 100

variances total)

Product Selector Guide

6

Located in the Skyscraper

position (left , right , or center)

Expandable SkyscraperRight hand side

When expanded to 350x600 pixels, unit expands,

covering content to the right, and

user engages with the unit by clicking on the various tabs

(up to 5). Can include video demos, case

studies, webinars, other technical resources, etc.

7

Located in the 125x125 position

Standard tile ad, but when rolled over the page is

screened out and overlayed with a

tabbed unit. Multiple tabs, each revealing different page of content.

8

Expandable Tile