design. made in germany. - cnp philippopoulos · design. made in germany. 2012 ... their brands...
TRANSCRIPT
2012Design. Made in Germany.
Lam
y Inte
rna
tion
al E
ng
lish 2
012
Just right:Advertise with Lamy.
Precision
FunctionalityAdvice
ErgonomicsPurism
Customer-orientation
Advertising classics, long-term sellers,
just what you want: The LAMY logo.
With its different writing systems and
material variations as well as a large
selection of surfaces, some elegant
and some cheerfully colourful, the
LAMY logo is now Lamy‘s largest
and most popular model. And the
astounding thing is; you can‘t tell
that this writing instrument, awarded
with numerous design prizes, already
began its success story in 1983.
What is the secret of its special popu-
larity? Why do so many companies
at home and abroad still prefer to
advertise with the LAMY logo for their
products or services even after so
many years?
The wonderful way they are spoilt
for choice may have a certain role to
play. The functional, timeless design
and the high product and service
quality the LAMY brand stands for are
certainly important reasons as well.
However, there‘s one thing with which
the LAMY logo collects additional,
important points for popularity:
it shows in a particularly impressive
way that the design concept from
Lamy is not elitist but is classless, in the
best sense of the word. The largest
brand manufacturer and the smallest
business with a tight advertising
budget are always offered ‚best
value-for-money‘.
You can convince yourself on cata-
logue pages 18 – 23.
Good for your logo:
The LAMY logo.
Design. Made in Germany.
2012
Lamy writing instruments for advertising, creating and developing contact and sales promotions
Our range of advertising materials
is exclusively available to businesses,
traders and freelancers.
No sales to private individuals.
2
3
Birds of a feather flock together. This
proverbial saying has been common
knowledge for centuries but now has
actually been proven in numerous
empiric studies by science: Similarities,
common interests and values are what
make a partnership harmonic and
stable over the long run.
The fact that these findings are of
fundamental importance can also be
seen in our everyday business life –
there are any number of companies
that have been working together quite
successfully. This could be because
their brands represent the same
market values although they feature
different products. Or perhaps simply
because their management philoso-
phies are on the same wavelength.
We here at Lamy are happy about
the many customers we share this
special relationship with because they
are similar to us and share our views
in so many ways. Be it our concept
of what constitutes good design and
outstanding product quality, our high
demand towards innovation or our
understanding of customer focus and
serviceability.
Six of these kindred spirit compa-
nies – some of whom have been using
our writing instruments to advertise
their brands for more than twenty
years! – will be featured in our new
catalogue.
The secret to a good partnership?
Common ground!
We invite you to take a look through
and hope you will like the current
Lamy range of writing instruments. You
may also find some common points
of interests with one or more of our
advertising partners. Wonderful – all
the more likely then that advertising
with Lamy would work for you too.
So for your next big advertising cam-
paign, you could for example select a
budget-friendly pen, such as the LAMY
logo. Or perhaps you might rather opt
for our new fountain pen wonder, the
LAMY dialog 3 black – a great way of
showing appreciation to your business
partners and valued employees alike.
No matter which way you decide:
Welcome to Lamy!
Sincerely, Bernhard M. Rösner
4
5
Program page In every way: typically Lamy.
Writing instruments from Lamy remain
true to the Bauhaus design concept
that the form of an object is deter-
mined by its function, but they also
vary in ever new and contemporary
ways. Despite all of the differences,
they always have one thing in com-
mon: they are branded products made
in Germany, exclusively produced by
Lamy in Heidelberg. They are products
of unmistakable functional design
internationally decorated with awards
and are products in a demanding
technical quality and excellence in
workmanship, which guarantee
Lamy‘s business customers long last-
ing market penetration and therefore
an optimum Return on Investment.
Whether you are personally look-
ing for a ballpoint pen with particular-
ly good advertising appeal for your
next big consumer promotion or want
to please important business partners
with a special fountain pen – you will
find plenty of ideas and suggestions
on the following pages of this cata-
logue. You can quickly and conven-
iently request a quotation without
obligation on the Lamy website or ask
for individual advice by telephone.
After all, alongside price transpar-
ency and reliability, permanent availa-
bility, binding deadlines and quick
delivery, our service levels and proxim-
ity to our customers are typically Lamy.
noto
pur
tipo
econ
logo
pico
pickup
spirit
swift
scribble
4 pen
tri pen
twin pen
dialog
2000
accent
studio
cp1
linea
AL-star
safari
6 - 9
10, 11
12 - 15
17
18 - 23
27, 28
29
30
31
32
33
35
36, 37
38 - 40
41 - 43
44, 45
47 - 49
50, 51
52
53, 55
56, 57
Product program
6
noto
V 0
282 black
282 orange
7
Refill Body / Clip
282 noto ballpoint pen M 16; black M, blue M or B (282 black); blue M (282 orange) tampo print
Big on design – even for small budgets: A ballpoint pen by the master of the simple form.
Multi-award winning ballpoint pen
featuring a triangular body with an original clip.
Plastic body, matt finish.
Design: Naoto Fukasawa.
Lamy-Promotion runs like clockwork.
A love of precision and a creative
knack for technical perfection:
That’s how Sinn and Lamy make
sure Made in Germany remains
glamorous and shiny.
An item of daily use only stands a
chance of becoming a bestseller if the
technology lives up to the expectations
raised by the
item’s design.
We are con-
vinced that this is one reason why
companies owing their success to out-
standing performance in engineering
often turn to Lamy writing instruments
when it comes to advertising.
One such company is the Sinn Spe-
zialuhren GmbH in Frankfurt/Main.
Their iconic chronographs work with
absolute precision and reliability –
even under extreme circumstances –
owing to traditional craftsmanship
and innovative
technical solu-
tions. A joy and
reassurance to those for whom exact
time-keeping is not only a luxury but
also occasionally a vital necessity.
Sinn uses the LAMY logo at the Frank-
furt manufactury for the brand aware-
ness of visitors and journalists… but
recently a popular feature has become
the LAMY noto by Japanese star
designer Naoto Fukasawa. One rea-
son for this is its minimalistic design,
which is a highly valued feature in
Japan – one of Sinn’s most important
markets. Another is that apart from the
high manufacturing standard of both
products, it shares a very ‘timely’ fea-
ture with Sinn’s technological watches:
a favourable price-performance ratio.
8
noto
283 matt-black
283 matt-white
283 rubinred
9
V 0
Refill Body / Clip
283 noto ballpoint pen M 16; black M, blue M or blue B tampo print
Cult for some, affordable for all.Heavyweight plastic body, matt finish.
Contrasting metallised tip and push button.
Design: Naoto Fukasawa.
283 anthrazite
pur
10
Company logo as emblem
on the end of the body / cap
Clear form that doesn’t distract from your brand signature.
Four writing systems made of matt aluminium.
With polished stainless steel clip and black plastic tip.
Design: Knud Holscher.
pur
E 131
E 132
247
147
347
047
11
Refill / Nib Body / Clip / Push mechanism / Cap End of body / cap
247 pur ballpoint pen M 16; blue B tampo print, laser engraving emblem
147 pur mechanical pencil M 40; 0,7 mm tampo print, laser engraving emblem
347 pur rollerball pen M 63; black tampo print, laser engraving emblem
047 pur fountain pen steel nib M tampo print, laser engraving emblem
Set pur 247 / 147
tipo
337 black
337 white
337 orange
337 pink
12
Refill Body
337 tipo rollerball pen M 66; blue (337 orange, pink) or black (337 black, white, graphite) tampo print
The bestseller in advertising – sold more than a million times over.
Rollerball pen, capless, for fluid yet precise writing.
Integrated clip/push-button security mechanism.
Made of plastic or anodised aluminium.
Design: Wolfgang Fabian.
337 graphite
tipo
E 80
339
339
339 blue
339 red
139
13
Refill Body
339 tipo rollerball pen M 66; black tampo print, laser engraving
139 tipo mechanical pencil M 40; 0,7 mm tampo print, laser engraving
Set tipo 339 / 139
A great deal of writing technology, even
for small budgets: when the Lamy safety
clip is pressed the pen tip protrudes and
the bottom end of the clip retracts. When
pressed again the clip returns to its original
position and the tip disappears in the body.
tipo AL
E 80
338
138
14
Refill Body
338 tipo AL rollerball pen M 66; black
138 tipo AL mechanical pencil M 40; 0,7 mm tampo print, laser engraving
Fluid and precise: Writing in ink has never been so easy!
Rollerball pen, capless, integrated clip/push-button security mechanism.
Made of aluminium in natural finish or graphite. Clip and tip made of chromed
stainless steel. Design: Wolfgang Fabian.
338 graphite
tipo AL
15
The packaging with the wow effect:
The LAMY tipo stands up straight
while opening the packaging
and can be seen from all sides.
338 graphite
Lamy‘s contribution to effective business.Great ideas are not only born while
sitting behind a desk – they can pop
up during lunch break, or, for example
while sitting on a park bench. This is
why Austrian office furniture manufac-
turers Bene have named their multi-
functional furniture system PARCS.
Designed by PearsonLoyd, the system
transforms boring office hallways and
unused transition zones into inspiring
areas for visitor reception, spontane-
ous meetings, intense work discussions
and even creative breaks.
The parallels to Lamy writing instru-
ments are obvious since they too
are there to motivate and give wings
to open-minded
people at work.
A goal achieved
through the clear Bauhaus style as
well as a multitude of functional ideas
that make writing an easy and pleas-
ant experience – at a desk or on busi-
ness trips.
So it’s more than understandable that
Bene have chosen Lamy for their
advertising partner for ten years
now. Today the
mainly use the
LAMY econ –
designed by a trio of Austrian design-
ers, EOOS – who also work for Bene.
What an ally to have against a uni-
form, grey work environment!
Bene and Lamy believe the Bauhaus
principle that the function of an
object should decide its form.
But they also believe that aesthetics
and perception can represent
function.
16
econ
E 131
E 132
140
240
17
Refill Body / Clip Button
240 econ rollerball pen M 16; black M tampo print, laser engraving laser engraving
140 econ mechanical pencil M 40; 0,7 mm tampo print, laser engraving
Set econ 240 / 140
One of Lamy’s most beautiful sides: Award-winning design at a budget price.
Ballpoint pen, mechanical pencil and
2 System pen made of blasted stainless steel.
Distinctive grip and strikingly curved clip.
Design: EOOS, Austria.
logo
006
106
206
306
V 60
V 52
18
Refill / Nib Body / Cap
206 logo ballpoint pen M 16; black M or blue M tampo print, laser engraving
106 logo mechanical pencil M 41; 0,5 mm tampo print, laser engraving
306 logo rollerball pen M 63; black tampo print, laser engraving
006 logo fountain pen steel nib M tampo print, laser engraving
Set logo 206 / 106
A customer favourite: Lamy’s attention-grabbing advertising classic.
Stainless steel body with matt brushed finish, cyclical matt or powder-coated matt black.
Spring-action steel clip. Ballpoint pens and mechanical pencils with push mechanism
and integrated clip/push-button system. Design: Wolfgang Fabian.
logo
105 green
205 black
205 blue
205 red
208 black
V 52
V 60
19
Refill Body
208 logo black ballpoint pen M 16; black M tampo print, laser engraving
205 logo ballpoint pen M 16; blue M (205 black also with black M) tampo print, laser engraving
105 logo mechanical pencil M 41; 0,5 mm tampo print, laser engraving
Set logo 205 / 105
logo
V 52
V 60
005
405
20
Refill / Nib Body / Cap
405 logo multicolour ballpoint pen M 21; black, blue, red tampo print, laser engraving
005 logo fountain pen steel nib M tampo print, laser engraving
Set logo 005 / 205
logo M
V 52
204 M black
204 M white
104 M black
204 M blue
204 M red
21
Refill Body
204 M logo M ballpoint pen M 16; black M (204 M white, black); blue M (204 M red, blue) tampo print
104 M logo M mechanical pencil M 40; 0,7 mm tampo print
Set logo M 204 M / 104 M
Making sure that your brand message is heard.Ballpoint pens and mechanical pencils made of shatterproof,
gloss ABS plastic. Push mechanism with integrated stainless steel or plastic
spring-action clip. Design: Wolfgang Fabian.
logo
V 0
V 60
272 white
172 white
272 black
272 red
22
Refill Body
272 logo ballpoint pen M 16; black M or blue M tampo print
172 logo mechanical pencil M 41; 0,5 mm tampo print
Set logo 272 / 172
logo S
V 52
204 S
204 S
204 S
23
Refill Body
204 S logo S ballpoint pen M 16; colour and line size can be selected tampo print
Order 1000 or more and you’re the boss!
Want to advertise with a unique ballpoint pen? Maybe even in your company colours?
Then the LAMY logo 204 is the ideal advertising tool for you: An almost infinite number of individua-
lised solutions is possible – by adding a finish or a soft finish coating available in many RAL, HKS
and Pantone colours as well as push buttons and tips in contrasting colours. Let Lamy show you how.
287
205 / 105
206 / 106
24
product description
Set 287 pico ballpoint pen / leather pouch page 28
Set 205 / 105 logo ballpoint pen / mechanical pencil / leather pouch page 19
Set 206 / 106 logo ballpoint pen / mechanical pencil / leather pouch page 18
LAMY sets
Two pens and a leather case in an
attractive gift pack – always an
ideal gift for business friends and
associates or as an employee incentive.
Business gift marking is of course
possible on the pens and on the box
(1 colour print).
206
339 / 139
247 / 147
25
product description
Set 339 / 139 tipo rollerball pen / mechanical pencil / leather pouch page 13
Set 247 / 147 pur ballpoint pen / mechanical pencil / leather pouch page 11
Set 206 logo ballpoint pen / note pad / leather pouch page 18
The individual Lamy
service: Lamy sets with
your advertising insert.
You provide the
artwork and Lamy
will do the rest.
Value added extras courtesy of Lamy.In these times of digital media and
online shopping it is the personal dia-
logue with the customer that makes
the difference in terms
of quality and dura-
tion of business rela-
tionships – whether at exhibitions or
on-site visits.
This is a point of view Lamy shares
with RECA NORM – one of Germany’s
most innovative direct sales enter-
prises. RECA NORM sends approx.
600 highly motivated sales represent-
atives to manufacturers and industry
in order to make their
work life easier. They
offer first-class techni-
cal solutions as well as new ideas on
products and services.
It is not certain whether the initial
contact with Lamy was made through
one of these RECA sales representa-
tives. What is certain however, is that
the Lamy sales partners have been at
the side of this company from Kupfer-
zell in Swabia, Germany, ever since
the early 80s – answering all questions
concerning brand advertisement using
Lamy writing instruments. And all for
free of course, since good advice is
not expensive with us – it’s always free
of charge!
The latest result of this customer
dialogue is the LAMY pico finished in
RECA’s company colour – used by the
RECA sales reps in order to keep their
customers happiness well in hand!.
Close customer contact is an impor-
tant part of service for both Lamy
and RECA NORM. This doesn’t only
mean providing individual consulta-
tion – closing deals with swift
delivery and short delivery routes
is also important.
26
pico
E 113
288 black
288 white
288 blue
288 red
27
Refill Body
288 pico ballpoint pen M 22; black M tampo print (288 white: tampo print, laser engraving)
288 pico ballpoint pen special colour M 22; black M tampo print
From a quantity of just 500 units,
you can use the LAMY pico pocket pen
in your company colours to
communicate your advertising message.
288 Special colour
pico
287
289
E 113
28
Refill Body
287 pico pearlchrome ballpoint pen M 22; black M laser engraving
289 pico chrome ballpoint pen M 22; black M laser engraving
Long on performance but short on space: Practical design meets innovative technology.
The Pocket Pen: Innovative metal ballpoint pen with
push mechanism. Short and handy, it fits into any pocket,
just extend to write. Design: Franco Clivio.
writing size
pocket size
pickup
629 matt
629 polished
M 51
E 132
29
Refill Body / Clip
629 pickup 2-system pen M 22; black / M 51; yellow tampo print, laser engraving
Multi-talented: The Lamy pen with hidden inner value – literally!
Purist ballpoint pen with twist mechanism and removable marker.
Stainless steel, matt or polished surface. Matt black grip, soft finish.
Body and clip are one single piece. Design: Wolfgang Fabian.
spirit
V 52
161
261
30
Refill Clip
261 spirit ballpoint pen M 21; black tampo print, laser engraving
161 spirit mechanical pencil M 41; 0,5 mm tampo print, laser engraving
As you can see, the art of omission can be one of the most beautiful.
Ideal for small organisers: Minimalist ballpoint pen or
mechanical pencil made of high-gloss polished stainless steel.
Body and clip are one single piece. Design: Wolfgang Fabian.
swift
E 132
330
331 black
334 blue
31
Refill Body Clip
331 swift rollerball pen M 66; black tampo print, laser engraving tampo print, laser engraving
330 swift rollerball pen M 66; black tampo print, laser engraving tampo print, laser engraving
334 swift rollerball pen M 66; black tampo print tampo print, laser engraving
A delight for those who like to write as fluently as they think.
Rollerball pen, capless, integrated clip/push-button security mechanism (Lamy world patent).
High-quality palladium finish, matt black finish or multi-layer matt finish in blue and anthracite.
Design: Wolfgang Fabian.
334 anthrazite
scribble
185 / 3,15
185 / 0,7
285
E 75
32
Refill Body Clip
185 / 3,15 scribble mechanical pencil M 43; 3,15 mm tampo print tampo print, laser engraving
185 / 0,7 scribble mechanical pencil M 40; 0,7 mm tampo print tampo print, laser engraving
285 scribble ballpoint pen M 22; black M tampo print tampo print, laser engraving
Architects, designers, advertisers – for creative people everywhere!
Mechanical pencil and ballpoint pen for powerful sketching and
accurate note-taking. Short, ergonomic form. Two-component plastic with
palladium-coated metal fittings. Design: Hannes Wettstein.
4pen
497 (3+1)
E 75
33
495 (3+1)
Refill Body / Clip
495 4 pen multi-system pen M 21; black, red, blue / M 40; 0,7 mm tampo print, laser engraving
497 4 pen multi-system pen M 21; black, red, blue / M 40; 0,7 mm tampo print, laser engraving
Flexible enough to deal with the ups and downs of your daily routine.
Several writing systems in one writing instrument: Ballpoint pen with black,
red and blue cartridges plus mechanical pencil. High-quality palladium or matt black finish.
Can be customized with exchangeable grips (see LAMY accent, page 44 f.).
Design: Phoenix Design.
A fundamental part of the LAMY brand.Many of those who stroll through
Munich’s museum district openly
admire the beautifully wave-layer-
ed exposed
concrete at
the new Uni-
versity of Television and Film building
and the Egyptian Museum. None of
them, however, has a clue about the
huge amount of planning and experi-
menting the construction company
of Leonhard Weiss needed in order
to match the architect’s aesthetic
demands as well as the quality expect-
ed by the state of Bavaria.
The same high level of serviceability
that puts the customer’s demands first
is also found in Lamy’s general guide-
lines. To use
an analo-
gy from the
construction industry: This serviceabil-
ity forms the foundation of the Lamy
brand on which the two main pillars –
design and quality Made in Germany
– can be securely built upon.
It should also be mentioned that Leon-
hard Weiss have been avid customers
of Lamy advertising articles for the last
20 years. And the LAMY tri pen contin-
ues to spread their “passion for con-
struction”- to their business partners
and customers. A connection which
couldn’t be more fitting: This high-pre-
cision writing instrument serves its
owner in more than one way as well.
Customer-oriented thinking and
close customer relationships are the
foundations for successful business –
something both of the Baden-
Wurttembergian enterprises of
Leonhard Weiss and Lamy count on.
34
tri pen
E 132
746
745
759
35
Refill Body / Clip / Push mechanism
759 tri pen 3-system pen M 21; black / M 41; 0,5 mm / M 55; orange tampo print, laser engraving, emblem
745 tri pen 3-system pen 3 x1 M 21; black / M 41; 0,5 mm / M 55; orange tampo print, laser engraving, emblem
746 tri pen 3-system pen 2 +1 M 21; blue, red / M 41; 0,5 mm tampo print, laser engraving, emblem
A Lamy favourite for writing, sketching and marking/highlighting.
Ballpoint pen, mechanical pencil and marker in one. Stainless steel with
matt brushed finish, cyclical matt or non-slip black soft finsh. Switch system using
twist mechanism. Build-in eraser underneath the removable button.
Design: Gerd A. Müller.
For writing:
ballpoint refill M 21
For sketching: lead refill mechanism Z 60
with M 41 (0.5 mm)pencil lead
For marking:
marker refilll M 55
twin pen
E 132
656 black
606
645
36
Refill Body / Clip / Push mechanism
656 twin pen black 2-system pen M 21; black / M 41; 0,5 mm tampo print, laser engraving, emblem
606 twin pen 2-system pen M 21; black / M 41; 0,5 mm tampo print, laser engraving
645 twin pen 2-system pen M 21; black / M 41; 0,5 mm tampo print, laser engraving, emblem
One gift, twice the fun.Ballpoint pen and mechanical pencil in one writing instrument.
Made of stainless steel with matt brushed finish,
cyclical matt or matt black finish. Spring-action steel clip.
Easer under removable push-button.
twin pen
M 21
M 41
656 black
37
For writing:
ballpoint refill M 21
For sketching: lead refill mechanism Z 60
with M 41 (0.5 mm)pencil lead
dialog 1
E 110
274
38
Refill Body
274 dialog 1 ballpoint pen M 16; black tampo print, laser engraving
Lamy meets Richard Sapper. And another chapter in the history of the ballpoint pen is written.
Ballpoint pen with triangular body and
bevelled edges. All-metal, titanium-coated.
Richard Sapper. This
German designer
legend lives in Italy
and has designed such
world famous classics
as the Tizio desk lamp
from Artemide, the
Alessi Espresso Machine
and the IBM Thinkpad.
dialog 2
E 129
374
39
Refill Clip
374 dialog 2 rollerball pen M 66; black laser engraving
Lamy meets Knud Holscher. To the delight of all real lovers of design who like to write with real ink.
Minimalist rollerball pen with an innovative
twist mechanism. All-metal construction,
palladium-coated.
Danish architect and
designer Knud Holscher
has an elegant,
reductionist style which
has not only won him
countless awards both
nationally and inter-
nationally, but which
has also inspired many
young designers.
dialog 3
074 black
40
Nib Body / Clip
074 dialog 3 twist fountain pen gold nib M laser engraving
Franco Clivio. The
renowned Swiss designer
was a student at the
legendary Ulm Hoch-
schule für Gestaltung. So
it comes as no surprise
that today much of his
work is regarded to be a
prime example of perfect
functional design.
Lamy meets Franco Clivio. The result is a new type of twist-action fountain pen which both fascinates and inspires.
Retractable nib and clip. All-metal body,
palladium-coated or matt black finish.
14 carat gold nib, partially platinised.
new:
2000
E 75
001
201
301
401
41
Refill / Nib Body / Cap Clip
201 2000 ballpoint pen M 16; black M tampo print tampo print, laser engraving
301 2000 rollerball pen M 63; black tampo print tampo print, laser engraving
401 2000 4-colour ballpoint pen M 21; black, blue, red, green tampo print tampo print, laser engraving
001 2000 fountain pen gold nib M tampo print tampo print, laser engraving
101 2000 mechanical pencil (not illustrated) M 40; 0,7 mm / M 41; 0,5 mm tampo print tampo print, laser engraving
A modern classic: The pen which wrote Lamy’s name in the annals of design history.
The Bauhaus influence is certainly visible: Piston fountain pen with hand-polished, partially
platinised 14 ct. gold nib; rollerball pen; ballpoint pen; four-colour ballpoint pen;
mechanical pencil made of fibreglass polycarbonate and stainless steel with matt brushed finish.
With spring-mounted steel clip. Design: Gerd A. Müller.
2000
E 107
203 blackwood
203 taxus
42
Refill Body / Ball Clip
203 2000 blackwood / taxus ballpoint pen M 16; black M tampo print tampo print, laser engraving
HW 97 2000 blackwood Desk Set M 16; black M tampo print tampo print, laser engraving
HW 97
Massive wooden pen
holder including the
LAMY 2000 blackwood
ballpoint pen.
The continuation of a successful idea: Sensuality added to modern practicality.
Ballpoint pen made of exclusive wood, with spring-mounted
stainless steel clip and fittings in a palladium finish.
Design: Gerd A. Müller.
2000 M
202
302
002
E 107
43
Refill / Nib Body / Clip
202 2000 M ballpoint pen M 16; black M tampo print, laser engraving
002 2000 M fountain pen gold nib M tampo print, laser engraving
302 2000 M rollerball pen M 63; black tampo print, laser engraving
Glamorous Premiere: Lamy’s design classic in matt stainless steel.
New: Piston fountain pen with partially platinised 14 ct. gold nib,
rollerball pen and ballpoint pen made of matt stainless steel.
Design: Gerd A. Müller.
Available from July 2012.
new:
new:
new:
accent
E 75
095 (AB)
295 (AB)
195 (KK)
395 (KK)
44
Refill / Nib Body / Clip / Cap
095 accent fountain pen steel nib M tampo print, laser engraving
295 accent ballpoint pen M 16; black M tampo print, laser engraving
195 accent mechanical pencil M 40; 0,7 mm tampo print, laser engraving
395 accent rollerball pen M 63; black tampo print, laser engraving
accent
E 107
098 (LD)
398 (BY)
298 (LD)
45
Refill / Nib Body / Cap Clip
098 accent fountain pen gold nib M tampo print tampo print, laser engraving
298 accent ballpoint pen M 16; black M tampo print tampo print, laser engraving
398 accent rollerball pen M 63; black tampo print tampo print, laser engraving
Each customer is individual – their writing instrument should be as well.
Writing instrument with quality palladium
or brilliant high-gloss black finish. With spring-mounted steel clip.
Easily customisable to taste thanks to various interchangeable grips.
Design: Phoenix Design.
Lamy and the luxury of simplicity.“Functional, straightforward, focused
on the essential, no flash-in-the-pan
but characterised by timeless style.” If
you come across these lines in a mag-
azine on writing culture you will most
probably be reading an article about
Lamy. But being faced with the same
words while leafing through an issue
of VOGUE? Chances are that the
pages opened to reveal an article on
Germany’s last independent luxury
fashion brand: Strenesse.
With their sophisticated yet simple
designs and an outstanding degree
of passion for high-end materials
manufactured
to perfection,
this family busi-
ness from the Bavarian town of
Nördlingen belongs to the internation-
ally successful prêt-a-porter brands.
Apart from their young label ‘Stre-
nesse Blue’ it is also the ‘Strenesse
Gabriele Strehle’ that has risen
to exemplify the concept of finding
beauty in simplicity, now recognised
all over the world.
On the line spanning from luxury
to asceticism, the LAMY studio might
well be the most beautiful intersection
point for the
two brands.
With its incred-
ibly individual and sophisticated
vibrancy it has often been used as the
ideal mediator for Strenesse to bring
across their very own vision of things.There is a good reason why the
purism featured by both Strenesse
and Lamy is so successful: It is not
the loudest who is understood best,
it is the clearest.
46
studio
E 107
268 platinum grey
368
069
47
Refill / Nib Body / Clip / Cap
368 studio Palladium / platinum grey rollerball pen M 63; black tampo print, laser engraving
068 studio Palladium / platinum grey fountain pen gold nib M tampo print, laser engraving
268 studio Palladium / platinum grey ballpoint pen M 16; black M tampo print, laser engraving
369 studio Pt rollerball pen M 63; black laser engraving
069 studio Pt fountain pen gold nib M laser engraving
269 studio Pt ballpoint pen M 16; black M laser engraving
If design is art which can be useful, this pen is definitely a beautiful work of art.
Metal writing instrument with an unusual propeller-shaped chrome-plated or
platinum-finished metal clip. Choose from quality palladium, platinum or matt anthracite
finish. Design: Hannes Wettstein.
studio
E 75
067 black
267 black
367 imperialblue
267 imperialblue
48
Refill / Nib Body / Clip / Cap
067 studio fountain pen steel nib M tampo print, laser engraving
267 studio ballpoint pen M 16; black M tampo print, laser engraving
367 studio rollerball pen M 63; black tampo print, laser engraving
studio
E 75
065
265
49
Refill / Nib Body / Clip / Cap
065 studio fountain pen steel nib M tampo print, laser engraving
265 studio ballpoint pen M 16; black M tampo print, laser engraving
365 studio rollerball pen (not illustrated) M 63; black tampo print, laser engraving
For those who want to see the world from a different angle
Metal writing instrument with bright chrome-plated metal
clip with unusual propeller-shape. Choose from stainless
steel with matt brushed finish, matt black/matt blue finish.
Design: Hannes Wettstein.
cp 1 Pt
053
253
353
E 107
50
Refill / Nib Clip
053 cp 1 Pt fountain pen gold nib M laser engraving
253 cp 1 Pt ballpoint pen M 16; black M laser engraving
353 cp 1 Pt rollerball pen M 63; black laser engraving
Less is more – even when acquiring new customers.
An especially slender, cylindrical writing instrument. Body guilloched and platinum
finished, with matt black finish or made of stainless steel with matt brushed finish.
With large spring-action stainless steel clip. Design: Gerd A. Müller.
cp 1
256 black
156 black
259
056 black
E 132
51
Refill / Nib Body / Clip / Push mechanism / Cap
256 cp 1 ballpoint pen M 16; black M tampo print, laser engraving, emblem
156 cp 1 mechanical pencil M 40; 0,7 mm tampo print, laser engraving
259 cp 1 ballpoint pen M 16; black M tampo print, laser engraving, emblem
056 cp 1 fountain pen steel nib M tampo print, laser engraving, emblem
st/ linea
245
145
249 S
E 132
V 52
52
Refill / Nib Body Clip / Push mechanism
245 st ballpoint pen M 16; black M tampo print, laser engraving tampo print, laser engraving, emblem
145 st mechanical pencil M 41; 0,5 mm tampo print, laser engraving tampo print, laser engraving
249 S linea ballpoint pen M 16; black M tampo print, laser engraving, emblem
045 st fountain pen steel nib M tampo print, laser engraving tampo print, laser engraving, emblem
Set st 245 / 145
Not only can the workday be more enjoyable, it can also be a little bit easier.
Extremely slim and elegant writing instruments made of
stainless steel with cyclical matt finish or anodized aluminium.
With sprung, steel ring clip.
Design: Gerd A. Müller.
AL-star
028
V 60
328
126
229 black purple
53
Refill / Nib Body / Cap
026 /028 / 029 AL-star fountain pen steel nib M tampo print, laser engraving
326 / 328 / 329 AL-star rollerball pen M 63; black tampo print, laser engraving
126 AL-star mechanical pencil M 41; 0,5 mm tampo print, laser engraving
226 /228 / 229 AL-star ballpoint pen M 16; black M tampo print, laser engraving
Your best bet for investing in aluminium.
Robust yet elegant writing instrument made of high-tech aluminium –
natural or graphite colour and/or colour anodised. With distinctive,
spring-action metal clip and a transparent grip.
Design: Wolfgang Fabian.
Lamy – opening doors to new business.FSB (Franz Schneider Brakel) has been
manufacturing door and window
hardware for more than 130 years.
Ever since the
mid 1980s er-
gonomics has
become the focus of the product
development process and the ‘culture
of the hand’ the core of their brand
management.
It comes as no surprise that it was
around this time when former FSB
CEO Jürgen W. Braun and Dr. Man-
fred Lamy met.
They came to
appreciate each
another’s like-mindedness since the
‘manual culture’ at FSB and the ‘writ-
ing culture’ at Lamy were based on
the same ideas of a perfectly ergo-
nomic yet functional hand tool.
It was obvious that the LAMY AL-star
would become the preferred advertis-
ing article for this brand cooperation.
Considering its non-slip, distinctive
aluminium body, it is the perfect device
for communicating FSB’s ‘products for
the hand’. It embodies a brand mes-
senger which is able to say everything
without using a lot of words… yet is still
understood by everyone. Guaranteed
and sealed with a handshake!
The congeniality between FSB
and Lamy becomes palpable when
user-friendly ergonomics and
distinctive, modern design meet:
Jasper Morrison and the FSB 1144.
54
AL-star
V 60
025
225
125
55
Refill / Nib Body / Cap
025 AL-star fountain pen steel nib M tampo print, laser engraving
125 AL-star mechanical pencil M 41; 0,5 mm tampo print, laser engraving
225 AL-star ballpoint pen M 16; black M tampo print, laser engraving
325 AL-star rollerball pen (not illustrated) M 63; black tampo print, laser engraving
safari
019 black
219 white
212
V 60
V 52
012
56
Refill / Nib Body / Cap Refill M 16
212 / 219 safari ballpoint pen M 16; black M (219 black), tampo print 212: tampo print blue M (219 white) (MOQ = 500 pcs.)
012 / 019 safari fountain pen steel nib M tampo print
312 / 319 safari rollerball pen (not illustrated) M 63; black (319 black), tampo print blue (319 white)
112 / 119 safari mechanical pencil (not illustrated) M 41; 0,5 mm tampo print
With our highest recommendation. A new employee for your advertising department.
For Lamy’s young writers. Robust, functional writing instrument
made of rugged ABS plastic – transparent or in attractive colours.
With distinctive, spring-action metal clip.
Design: Entwicklungsgruppe Mannheim, Prof. Bernt Spiegel.
safari
014
216
V 52
V 60
318
117
57
Refill / Nib Body / Cap
014 / 016 / 017 / 018 safari fountain pen steel nib M tampo print
314 / 316 / 317 / 318 safari rollerball pen M 63; blue tampo print
114 / 116 / 117 / 118 safari mechanical pencil M 41; 0,5 mm tampo print
214 / 216 / 217 / 218 safari ballpoint pen M 16; blue M (214, 216, 218), black M (217) tampo print
Set safari ballpoint pen / fountain pen
Set safari ballpoint pen / mechanical pencil
58
By the way, the first writing test is
carried out by Lamy itself, because like
every Lamy refill the M16 refill also has
to be tested and pass quality control
before it leaves the factory. So that
later, in everyday working situations,
it will provide many hours of writing
pleasure. Durability, reliability and
nice writing to the very last stroke of
the pen.
Take a closer look and see what
Lamy has to offer on the inside. Here,
too, you will only find high-quality
work.
Anyone who has ever used a blotchy
rollerball pen while working on an
urgent set of documents or an empty
ballpoint pen in an important meeting
with a customer can now breathe a
sigh of relief: As you would expect,
all writing instruments from Lamy are
produced not only with an attractive
outer finish but also with highly func-
tional inner mechanisms.
Thus, making the large-capacity
M 16 refill the heart and soul of most
Lamy ballpoint pens: Naturally, it is
not made of plastic but of metal and
writes with a hard tungsten-carbide
ball, which applies the non-toxic,
document-proof ink evenly, cleanly
and smoothly onto the paper.
Inner values
LAMY M 16
Made in Germany
LAMY 2000
LAMY logo
LAMY econ
LAMY studio
LAMY noto
59
E 131
V 60
V 0
E 113
V 52
E 80
E 131/2
E 119
60
LAMY gift cases
This page shows you
our packing ideas for
your writing instruments.
E 132/1 for one pen
also available.
personalised gift box V0 in your CI
Min. quantity: 500 items
E 147
E 107
E 75
E 146
61
Standard transparent
gift box for two LAMY pens
of your choice.
Standard gift box for a
LAMY pen and a
diary A6 (diary not included
in delivery)
new:
M 22
M 63
M 16
M 66
M 51
M 55
M 21
M 41
T 10
Z 26
62
Accessories
M 40 / M 41
Lamy leads
0.7 / 0.5 mm fine-line
leads in HB.
M 43
Lamy leads
3,15 mm (scribble)
Z 10 / 11 / 15 / 18 / 19
Lamy eraser tips
Replacement sets for
LAMY mechanical pencil:
econ, accent, 2000, cp1,
st (Z 10); spirit (Z 11);
twin pen, tri pen, 4pen
(Z 15); safari, AL-star,
vista (Z 18); scribble (Z19).
M 51
Lamy marker refill
Colour: yellow
For LAMY pickup.
M 55
Lamy marker refill
With steel point. Colour:
orange (For LAMY tri pen
and 4pen.)
M 21
Lamy multicolour
ballpoint refills
With stainless steel point
in black, blue, red and
green.
M 16
Lamy giant
ballpoint pen refill
Giant, metal refill in
black, blue and red in
the line sizes F (fine), M
(medium) and B (broad);
green in M only.
Writing capacity approx.
10,000 m.
M 22
Lamy compact
ballpoint pen refill
Metal refill with stainless
steel tip in black and
blue in line sizes F
(fine), M (medium) and
B (broad).
M 63
Lamy rollerball refill
Lamy ink rollerball refill
for ink rollerball with cap
in black, blue washable,
red and green.
M 66
Lamy rollerball refill
Giant metal refill in
black, blue and red.
T 51/T 52
Lamy ink
In 30 ml (T 51) or 50 ml
(T 52) ink bottle. In black,
blue washable, red.
T 52 also available in
green, turquoise and
blue-black.
T 10
Lamy ink cartridges
Pack of 5 ink cartridges
in blue washable, black,
red, turquoise, purple
and blue-black and
green.
Z 24/26
Lamy converter
Piston operated con-
verter for Lamy fountain
pens instead of T 10 ink
cartridges.
EF F M B BB OM OB OBB
63
Service
Personal name
engravings
All our writing instru-
ments can be engraved
with personal names.
Nib exchange
This extra service from-
LAMY ensures that foun-
tain pens, as the most
personal of all writing
instruments, never have
to be left in a drawer
unused – not even those
that are promotional
gifts.
Every LAMY fountain
pen comes with a vouch-
Individual dispatch
(according to list pro-
vided)
If so requested, we can
send the goods you
ordered to several differ-
ent recipients.
We can offer a
number of other services
too, such as gift wrap-
ping, a guaranteed date
of delivery and much,
much more.
er entitling the owner to
a free replacement nib
from our Customer Serv-
ice Department, should
the nib provided not
match his or her hand.
And this is what makes a
Lamy fountain pen such
a personal advertising
medium.
If the nib provided
does not suit your hand,
simply send the fountain
pen with the completed
Durability of the
promotional message
The laser engravings
and colour printing on
our writing instruments
are applied using a
special method and are
therefore highly durable.
You can therefore rest
assured that your mes-
sage will continue to
be communicated for
a long time to come!
voucher to our Service
Center by recorded
delivery within four
weeks after receiving
it and we will replace
the nib according to
your instructions, free
of charge.
Spare parts and
accessories
Thanks to our wide-
spread presence on the
German market and
indeed throughout
Europe, the necessary
refills, ink, spare parts
and other accessories
are sure to be available
locally. This, too, ensures
that the writing instru-
ment bearing your mes-
sage will remain in use
for a long time to come
– making it all the more
effective as an advertis-
ing medium.
Delivery times
Writing instruments
with a promotional
message take no more
than 2–3 weeks to
deliver, as a rule. It goes
without saying that you
will be sent a detailed
order confirmation.
www.lamy.com
If you would like further
information about the
Lamy range of advertis-
ing items please visit our
website www.lamy.com.
You will find all the
details you need under
the heading Advertising
items, and in particular
you can get in touch
with us direct from there
under Services.
64
65
Imprint
Text
Hans Gerd Klein, Stuttgart
Conception and Creative work
Burkardt | Hotz, Büro für Gestaltung,
Offenbach am Main
Photograph
Products:
Michael Himpel, Frankfurt am Main
Uli Maier, Stuttgart
Further pages:
Christian Kaufmann, Munich
(Page 2)
Uli Maier, Stuttgart
(Cover, side flap)
Markus Purkart, Heidelberg
(Page 51)
Lithography
Karpf-Kreativ, Aschaffenburg
Printing
ColorDruck, Leimen
Printed in Germany
modifications and errors excepted
P 780
© Lamy GmbH 2012
66
Business gift markings
D
tampo print
LG
laser engraving
LG
laser engraving
P
emblem
Remarks
On metal or plastic in
all RAL / HKS / Pantone
colours
On metal blind
On metal dark
laser engraving
of personal names
emblems in one or
several colours
D tampo print
LG laser engraving
LG laser engraving of
personal names
P emblem
Printing formats:
Reproduction works:
Paper proof:
Maximum height of print 7 mms, Maximum height of laser engraving 6 mms
Printing/Laser width corresponding to model requested
Reworking of print data/files can create additional costs
The first paper proof is free of charge. Any subsequent proof requirement will
incur an additional cost.
A highlight in black:
The new LAMY dialog 3 black.
There are plenty of design enthusiasts
for whom black is the one and only true
colour; expensive leather furniture and
hi-fi systems are just some examples.
And this, of course, also applies to
writing instruments from Lamy. Black is
not just a symbol of individuality and
value, but is also viewed as the colour
of objectivity and functionality.
The time has finally arrived for these
demanding purists to stop waiting
because the highlight among Lamy‘s
fountain pens, the LAMY dialog 3, is
now available in black. To be precise:
in an exclusive, matt black lacquer
finish – with a platinum clip as an
exciting contrast.
Of course, the new LAMY dialog 3
black is also available as a twist-
action fountain pen. Equipped with
the unique writing technology that has
been impressing writing instrument
aficionados for the past two years,
filling design prize committees with
enthusiasm and encouraging many
people who like writing with nib and
ink to purchase it:
The partially platinised 14 carat
gold nib of this distinctive writing
instrument can be retracted into
the body with a simple twist! A ball
valve closes precisely, protecting the
nib against dirt and drying out and
making a protective cap unnecessary.
Even the clip raises and sinks down
when twisted! If you twist the nib out,
the clip sinks down and does not
disturb your writing. Twist the nib back
again after your work; the clip raises
and is ready to use again.
Everyone will feel that the specta-
cular precision mechanism that takes
the LAMY dialog 3 black out of its
beautiful beech wood case and lets
the shiny nib elegantly glide out
with a twist is particularly fascinating
in black.
Black Magic
by Lamy.
C. Josef Lamy GmbH
D-69111 Heidelberg
Tel. +49 (0) 6221-843-0
Fax +49 (0) 6221-843-208
www.lamy.com
E-Mail: [email protected]