design literacy
DESCRIPTION
Long-form essay forthcoming. Clay Shirky suggests that "literacy, in any medium, means not just knowing how to read that medium, but also how to create in it, and to understand the difference between good and bad uses." In this talk we'll discuss ways in which literacy facilitates not just understanding but empowerment as well, allowing organizations and their customers to better communicate with one another. Bibliography here: http://bit.ly/10MdeljTRANSCRIPT
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literacyliteracyD E S I G ND E S I G N
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Dear AmericanAirlinesI redesigned your website and I'd like to get your opinion....
Dustin Curtishttp://dustincurtis.com/dear_american_airlines.html
(A design villain)
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Fire your entire design team... [who] is obviously incapable of building a good experience. Get outside help.
Dustin Curtishttp://dustincurtis.com/dear_american_airlines.html
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Dear Dustin Curtis,
I saw your blog post titled “Dear American Airlines,” and I thought I’d drop a line. Sorry for the length of this email, but let me sum up the gist of what I’ve written below: You’re right. You’re so very right. And yet…
Mr. X (via Dustin Curtis)http://dustincurtis.com/dear_dustin_curtis.html
Wednesday, September 11, 13
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2 hours
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365 days365 days
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Why would Dustin publish this?
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Calling, sending a text, writing a letter.
Write a Yelp review, etc.
Publish a tweet, a blog post, etc.
Take out a newspaper, billboard ad, etc.
...Consulting.
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LiteracyLiteracy
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Literacy, in any medium, means not just knowing how to read that medium, but also how to create in it, and to understand the difference between good and bad uses.
Clay ShirkeyForeword to Mediactive by Dan Gillmor
“
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QualitativeQUANTITATIVE QUANTITATIVE QUANTITATIVE
QUANTITATIVE QUANTITATIVE QUANTITATIVE
QUANTITATIVE QUANTITATIVE QUANTITATIVE
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Design literacy requires that we...
๏ Design effectively with existing media.
๏ Understand the psychology of people.
๏ Understand our “limitations.”
๏ See the potential in new media.
๏ Prudently leverage these, over time, to teach.
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discover define develop deliver
1 2 3 4
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WRITINGPieces together thoughts
Expands our understanding
READINGWednesday, September 11, 13
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consensusDesign for commerce
Adversarial design
DissensusWednesday, September 11, 13
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CONSENSUSCONSENSUS
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eCommerceA/B testing conversions
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Civic LiteracyField Guides to Ensuring Voter Intent
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Health LiteracyHealthfinder.gov, Telling Kids About Cancer
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dissensusdissensus
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Bi!er Pill
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ONE ACETAMINOPHEN
TABLET COSTS 1.5¢.
YOUR HOSPITAL MARKS IT UP
10,000%
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The culture we created as a consequence, though, was – and still is in some ways – profoundly unattractive. What was supposed to be fairness can become callousness or, at the very least, can feel that way when read from the other side.
Nick HarkawayThe Blind Giant
“
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Million Dollar Blocks
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At any level of abstraction, design can either be a gesture of consent or
dissent. A statement of fact or a rhetorical question.
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Designing forLiteracy
Designing for Literacy
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AccessibilityWednesday, September 11, 13
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1. Obtain literacy2. ???3. Profit
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<img alt=”description” />
no yes
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experts developers
Designer
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MAGIC
experts developers
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experts wanted testsA government that ensured
accessibility compliance.
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magic: design for consensusDesign to facilitate accessibility
compliance.
What’s the relative contrast of color pairings on your webpage?
What’s relative contrast?
What are color pairings?
What’s a webpage?
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devs wanted understandingA government that ensured
accessibility literacy.
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adversarial designHelp culture see the ways in
which its system wasn’t working.
Testing is not teaching.
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If you are coming from outside the usual pool of people who work in Field X, you’re going to hit [cultural] barriers. Some of those barriers need to be rattled and eventually demolished, but some are just about a lack of shared context. Open secrets are the hardest ones to crack when you’re coming in from outside, because no one will take you aside and whisper them in your ear. They’re the air everyone else is breathing.
Erin Kissane Wednesday, 12 June 2013 – The Pastry Box
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Journalism principles
๏ Thoroughness. Learn to speak the language.
๏ Accuracy. Avoid errors; they undermine trust.
๏ Fairness. Talk to users and stakeholders.
๏ Independence. Construct your own narrative.
๏ Transparency. Ask people to corroborate.
Adapted from Dan Gillmor’s principles of trustworthy media creation in “Mediactive”
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A plea for content strategy
๏ Problem
๏ Vision
๏ High-level strategy
๏ Content roadmap
๏ Caveats & Open questions
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What this means for us
What this means for us
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fashion
commerce
infrastructure
governance
culture
natureWednesday, September 11, 13
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fashion
commerce
infrastructure
governance
culture
natureWednesday, September 11, 13
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fashion
commerce
infrastructure
governance
culture
natureWednesday, September 11, 13
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fashion
commerce
infrastructure
governance
culture
nature
Visual design
Interaction design
Information architecture
Content strategy
User-centered
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JOURNALISM
TEACHING
1 2
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What this means for users
What this means for users
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We’re in an industry that initially focused on having users not think
when there’s a ton of merit in considering what we want users
to think about.
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The “literacy” bar
Book awesome
2,000 BOOKS
BLUE SKY
User awesome
NOISY & BLOODY
BLUE SKY
Adapted from Kathy Sierra at Business of Software 2012. Building the Minimum Badass User.
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Don’t focus on the thing, focus on the user. Enable literacy through design.
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http://bit.ly/10Mdelj
Nerds rejoice!
There’s a bibliography available!
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