design jam riga jurmala 2014
DESCRIPTION
Projects of the Design Jams 2014 in Latvia in cooperation with Latvian Academy for Culture and the Art Academy of LatviaTRANSCRIPT
10
DESIGN JAMSESSIoNS RIGA & JURMALA
sep 22-30, 2014
DesIG
NJAM
RIGA
& JU
RMAL
A 201
4
Design Jam
SeSSion 1.
DeSign of information anD USability in e-environment.
22-24.09 201424.09 preSentation DUring the ConferenCe Cont_aCt riga
201430.09. at 19.00 riga meetUp event, mill plaCe
SeSSion 2.
JUrmala City’S iDentity in the Context of rainiS anD aS-paziJa 150-year anniverSary.
22-27.09 2014 (29.09 preSentation)
JAM WORKSOF RIGA & JURMALA
Compiled by Daina Vitolina and Martin Foessleitner
Liene Bērziņa, nina Mahringer & beatrix SCholtz: Design BasiCs
aStra aSafreJa, agneSe vitola, KriStiana KelaSe, liene berzina,
KriStine freiberga & ieva bertUSe: iDenTiTY OF LaTVia.LV
brigita ŠivKa, maiJa Spire, anniJa leimane, gUna poga & elina Usova: aniTa s s s s
agrita laUDUrga, Dagmara rUSmane, ineSe Klovina, Katrina erta, linDa aboltina,
liga maDne & monta tigereliva: Rainis - asPaZiJa = ?
DaCe aBOLiņa, SanDra ŽVagina, aleKSeJS DonKa, mariS mortUKanS
& arVĪDS enDziņŠ: CULTURa as a naVigaTiOn
ieva paStare, anete Šele, albertS viegliŠ,KriStapS SUna: TRain OF FeeLings
Liene Bērziņa, nina Mahringer & beatrix SCholtz: Design BasiCs
aStra aSafreJa, agneSe vitola, KriStiana KelaSe, liene berzina,
KriStine freiberga & ieva bertUSe: iDenTiTY OF LaTVia.LV
brigita ŠivKa, maiJa Spire, anniJa leimane, gUna poga & elina Usova: aniTa s s s s
agrita laUDUrga, Dagmara rUSmane, ineSe Klovina, Katrina erta, linDa aboltina,
liga maDne & monta tigereliva: Rainis - asPaZiJa = ?
DaCe aBOLiņa, SanDra ŽVagina, aleKSeJS DonKa, mariS mortUKanS
& arVĪDS enDziņŠ: CULTURa as a naVigaTiOn
ieva paStare, anete Šele, albertS viegliŠ,KriStapS SUna: TRain OF FeeLings
RIGA
JURMALA
JAM RIGADeSIGn OF InformatIon and UsabIlIty In e-envIronment.
design of information and usability. research of public servises of public administration institutions in e-environment. analysis, offer a new solutions for the improvement or redesign.
DESIGN OF INFORMATION AND USABILITY IN E-ENVIRONMENT
Design Jam
LIENE BERZINA NINA MAHRINGER BEATRIX SCHOLTZ
COMPOSITION PERCEPTION
NAVIGATIONREADABILITY
COMPOSITION PERCEPTION
NAVIGATIONREADABILITY
Harmonious color code
Color supports content
Warm colors have more attraction
OVERVIEW FINDINGS
WARNING WARNING
Color Codes
Grids
Harmonious color code
Color supports content
Warm colors have more attraction
OVERVIEW FINDINGS
WARNING WARNING
Color Codes
Grids
TESTING
TESTING
OVERVIEW FINDINGSImportant info: left side on the top
Balance between text & graphics
Text: less is more
Red line - Logo & page - Eyecatcher
OVERVIEW FINDINGSImportant info: left side on the top
Balance between text & graphics
Text: less is more
Red line - Logo & page - Eyecatcher
ADJUSTMENTS
+A -A
Anita
TESTING
ADJUSTMENTS
+A -A
Anita
TESTING
OVERVIEW FINDINGSWhere Am I ?
Intuitive
Follow common design rules
ABC vs. Numbers
Dead End
OVERVIEW FINDINGSWhere Am I ?
Intuitive
Follow common design rules
ABC vs. Numbers
Dead End
TESTING
FAMILY
TESTING
FAMILY
OVERVIEW FINDINGSLine length: 8-12 words
Text-columns: better too small than too big
Contrast: min. 70%
Font Size
Adjustments
OVERVIEW FINDINGSLine length: 8-12 words
Text-columns: better too small than too big
Contrast: min. 70%
Font Size
Adjustments
TESTING
TESTING
ArT AcADEmY OF LATVIA
LATVIAN AcADEmY OF cuLTurE
Astra Asafreja Agnese Vitola
Kristiana Kelase Liene Berzina
Kristine Freiberga Ieva Bertuse
Our TEAm
IDENTITYOF LATVIA.LV
LATVIA.LV ?
None of our team used it daily or even knew about latvia.lv website. And we are not the only ones. We wanted to find out where is that problem. Latvia.lv should be very important for Latvian citizens. The aim of the website is to ensure quick and convenient access to the services provided by Latvian State institutions and municipalities.
Our focus was on the visual aspects of latvia.lv website. Threw exploration and conversations, we came to a conclusion, that latvija.lv do not represent itself as an official national website. Firstly it do not include national symbols and secondly it’s colour code have no connection to our traditional colours (which we consider to be maroon and white). As our time was limited, we focused on and tried to solve those two main things.
NO NATIONAL SYMBOLS
NO NATIONAL COLOURS
RIGA
BLACK BREAD
FOLK DANCES
FOLK SONGS
HOCKEY
ICE FISHING
We started with defining the identity symbols of Latvia. As a result we got some main key words which are highlighted, and they were – flag of Latvia, coat of arms of Latvia, folk dances, folk songs, Riga, Baltic sea, forests, icefishing, black bread, hockey and “Lielvarde’s” belt.
IDENTITYOF LATVIA
“LIELVARDE’S” BELT
COAT OF ARMS
FLAG
FORESTS
BALTIC SEA
AMBER
HONEY
COUNTRYSIDE
IDENTITYOF LATVIA
“LIELVARDE’S” BELT
COAT OF ARMS
FLAG
BALTIC SEA
From all symbols we choosed the ones which in our opinion could represent latvia.lv as best as possible, not to mention, that it have to look official, trustfull and representative, so we choosed coat of arms of Latvia, flag of Latvia, Baltic sea and “Lielvarde’s” belt.
We* made different examples of latvija.lv first page (including previosly mentioned identity symbols of Latvia), examples we divided in 5 categories: official, LV symbols, grid of pictures, grid of icons and nature background.
*special thanks to our girls from Latvian Academy of Culture, who also made very good and creative examples, without knowledge in graphic design! :)
cATEGOrIES
NATURE BACKGROUND
SYMBOLS OF LATVIA
OFFICAL
GRID WITH PICTURES
GRID WITH ICONS
We tested them on the potential users. They had to choose the ones which would work better for latvia.lv.
NATurE BAcKGrOuND
In this example we included such identity symbols as the coat of arms of Latvia and the Baltic sea in the background.
This is the winner example (chosen by 17 of 24 people) in category “nature background” as the first page of latvija.lv.
COAT OF ARMS OF LATVIA
BALTIC SEA
OFFIcIAL
In this example we included such identity symbols as the coat of arms of Latvia and the colours of flag of Latvia, such as white and maroon.
This is the winner example (chosen by 18 of 24 people) in category “official”.
COAT OF ARMS OF LATVIA
NATIONAL COLOURS
In this example we included such identity symbols as the coat of arms of Latvia, the colours of flag of Latvia and the flag of Latvia itself.
This is the winner example (chosen by 19 of 24 people) in category “Symbols of Latvia”.
SYmBOLS OF LATVIA
COAT OF ARMS OF LATVIALATVIAN FLAG
GrID WITHPIcTurES
In this example we included such identity symbols as the coat of arms of Latvia, colours of flag of Latvia, some pictures with latvian identity to illustrate each category of the list.
This is the winner example (chosen by 17 of 24 people) in category “Grid with pictures”.
PICTURES OF LATVIANS
NATIONAL COLOURS
COAT OF ARMS OF LATVIA
In this example we included such identity symbols as the coat of arms of Latvia, colours of flag of Latvia and some icons to illustrate each category of the list.
This is the winner example (chosen by 23 of 24 people) in category “Grid with icons”.
GrID WITHIcONS
ICONS
NATIONAL COLOURS
COAT OF ARMS OF LATVIA
TOP 3
From previosly showed winner examples in all categories, the most highlighted winners were “nature background”, “grid with pictures” and “grid with icons”.
As a conclusion of our example’s test winner and majority opinion to include “Lielvarde’s” belt, we made the resultative example, which included such identity symbols as the coat of arms of Latvia, colours of flag of Latvia, icons to illustrate each category of the list and “Lielvarde’s” belt.
cONcLuSION
ICONS
NATIONAL COLOURS
COAT OF ARMS OF LATVIA
“LIELVARDE’S BELT”
PrESENTATION
We had the great pleasure to present our work at international conference “CONT_ACT RIGA 2014: E‑Government CONTent and ACTions – Effective Public Services” in Riga. Participants of the conference gave feedback‑face to face and on Twitter.
FEEDBAcK
a n i t a s s s s s s s s
ANITA’S TEAM
STUDENTS FROM ART ACADEMY OF LATVIA
Brigita Šļivka
Maija Spīre
Annija Leimane
Guna Poga
Elīna Usova
a n i t a s s s s s s s s
design jam22.-24.09.2014
CONTENT
STUDENTS FROM ART ACADEMY OF LATVIA
Brigita Šļivka
Maija Spīre
Annija Leimane
Guna Poga
Elīna Usova
investigation
briefings
process
final result
cont_act riga
conclusions
feedback
problem defining solution searchingrecheking
remarks
Research about e-government services /www.latvija.lv/ Summarizing pros and cons, sharing thougts, brainstorming.
Going at the place. Checking, testing and just observing e-service providers.
INVESTIGATION
pre-workshop
Showing our research about e-services in presentations, discuss-Finding focus points and problems
Research about e-government services /www.latvija.lv/ Summarizing pros and cons, sharing thougts, brainstorming.
Going at the place. Checking, testing and just observing e-service providers.
BRIEFING
DAY 1
Working together with Martin
We find out that there is a problem with administra-tive officers, who provide e-services at the place. There is many people who still choose to use govern-ment servies ‘’face to face’’ and administrative officers do not have convenient possibilieties to tell them about these services in easy, clear and fully understandable way.
PROCESSPROBLEM DEFINING
administrative officers in Latvija
people still choose to use government services “face to face”
DAY 1
THE BRIEF
Change a situation to a better one for
administrative officers, who provide e-services at the place.
Anita - one of 3000 administrative officers ir Latvija.
There are so many Anitas who needs a ‘helping hand’in their daily working process.
Anita
DAY 1
PROCESSPROBLEM DEFINING
Find possibilities that improve communication between anitas, users and e-services / latvija.lv /
anita
user latvija.lv
Anita - one of 3000 administrative officers ir Latvija.
There are so many Anitas who needs a ‘helping hand’in their daily working process.
DAY 1
PROCESSPROBLEM DEFINING
We made some tools which could possibly change a situation to
a better one for Anitas.
Is there a way to help Anita?
NEZINI UZZINI LIETO ZINI
www.latvija.lv
Visual story about one service from latvija.lv
DAY 2
Easy readable poster [could also be used as banner] with main icons
PROCESSPROBLEM DEFINING
Brochure with main information and steps
Pop-up installation with one specific service step by step explanation
DAY 2
PROCESSPROBLEM DEFINING
We visited Office of Citizenship and Migration Affairs, Library, Riga City building authority and other offices in Riga. Via phone we also spoke with some ‘Anitas’ to better know the situation in other cities, not only in Riga.We talked with lady from ministry.
DAY 2
PROCESSRECHECKING
We realized, that there are quite opposite views about information that shoud go thru administrative officers and what really goes. About information that administrative officers shoud know about latvia.lv page and what they really know.
DAY 2
PROCESSRECHECKING
ministry
“There has already been some PR campaigns about latvija.lv page.”
“Library workers had seminars about using latvija.lv. This is enough.”
“Brochures become outdated in short time. It is not an effective way of showing information.”
anitas
“We know latvija.lv page and use it often. And we also tell people about possibilities in it. ”
“I have learned about latvia.lv page by myself.”
“Brochures is very neccessary in our work. We make them ourselves, writing by hand, because people need them.”
DAY 2
PROCESSRECHECKING
FINAL RESAULT
Our final resault is an open discussion...
DAY 2
What can we do?How to organize a system for both -
anitas and ministry?
CONT_ACT RIGA
DAY 3
It’s a huge experience of
presentation art. It’s a new poinf of wiev. It’s a luck to be here. We wanted to
pay attention to common administrative officer, that is working to help Latvia citizen. To focus on the importance of “eye to eye” contact,
to speak to real people and to trust him. We understand, that it’s a new age to turn all
information from paper to digital, but ewerybody should understand that
computer can’t replace real Anitas smile.
In the future there
should be initiated some methods, which improve better
communication between administrative officers and
ministry.
CONCLUSIONS
DAY 3
Most of the adminis-trative officers with whom
we talked supported tool (bro-chure, banner etc.) idea. This shows that existing problem is
actual and there is necessity to deal with the situation.
At the end we do not have one specific answer to the
existing problem. But as we under-stood most important thing is to start
‘melting the ice’ and bring some important questions into the discussion. This is needed for all involved sides - adminis-
trative offices, ministies and of course also for us - e-ser-
vices users.
FEEDBACKS
after-workshop
What we got from all of this?
- new experience together with Martin
- it is good to have acknowledgment paper after all of this
I liked to be on ohter side. Usually I'm just a random citizen, but now I had this possibility to look what happens in the otnher side of governments walls.
This made me think... If people on the one side think that they have done their work by showing one presentation, but people on other side think that it was just for their information - there something is disconnected. If you give some information for anybody, check twice - Did he understand it correctly.
I'm just thinking about timing. It was interesting. I think it was too short, but might be that, if it would be longer we wouldn’t be so concentrated and wouldn’t get so far.
Thank you, Martin!Maija
FEEDBACKS
after-workshop
Concept which includes fact that we must go on the streets and ask people (Anitas) what they think about our idea seems valuable for me. At the first moment it does not make you feel very comfortable to go out of comfort zone, but at the end it is meaningful. We watch people reactions, speak with them and let them speak and all this gives deeper sense for the Project. It is not about what we think they need, but really understand what are true needs for those people.
Maybe the time was too short for our group, we would like to make a deeper investigation to speak with more people and have even better understanding of all this situation with real Anitas.
At the end, I can say that this was great time together and great teamwork with, firstly, with my group partners and, secondly, with all workshop members. The atmosphere was very friendly and cheery and this made all this workshop journey joyful. Also the final result maybe at the first time was something different of what we expected, but after CONT_ACT conference and feedback we understood that our main goal was to start asking questions to the audience and let them think about the situation with Anitas.
FEEDBACKS
after-workshop
"Coming together is a beginning. Keeping together is progress. Working together is success." --Henry Ford
The difference between success and failure is a great team. The atmosphere created was very comfortable and conducive to students growth as an individuals and we will go back as a motivated persons. You have created a positive difference. It was a wonderful experience being a part of this workshop. It was an effective blend of theory, analogies, stories and prac-tice where Martin has been very patient and has done an excel-lent job at ‘lighting a spark’ in all of us. It has been an eye-open-ing workshop, a wonderful training. Effective examples and stories to download information in a very simple manner. We also had an amazing team work. Being able to work in a team is important in today's work environment. There are many skills involved in effective teamwork. No matter how smart, talented, driven, or passionate you are, your success depends on your ability to build and inspire a team, to work better together toward a common vision and goals.
FEEDBACKS
after-workshop
This is a platform / interface for YOUR additional future feedback and remarks
REMARKS
NOW
JAM JURMALARAInIS & ASPAZIJA
the 2015 UnesCo proclaimed rainis and aspazija (poets) 150-years anniversary. Jurmala is proud with the memorial sites of these giants and would be interested in ideas related to commemoration of both poets and their visibility in the urban environment.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
brie�ngs
The key of this jam was that we needed to be very open-minded to create new ideas for new design platforms. We had three days, two groups of people with a di�erent studying experience, Rainis and Aspazia, Jurmala like a place for something more than relaxing SPA and sea. We also had very well structured topics from Martin about how we are recommended to work. Mix like we think that it’s better, create how much we can without any borders. But at the same time cut, cut, cut everything that our project make too big for our resources. That wasn’t easy!
pre-workshop survey
Before this workshop Rainis and Aspazia for us actually was well known �gures. But at the same time it is the main reason for that you actually don’t know anything more. Every of us came there with some large issues about them what we clarify before we came in the house of Aspazia – our �rst day meeting point. One came with historical and structured presentation about poets, stories about their literature obligatory reading at school and their personalities, another came with Aspasia sweets from Skriveri and the magazine with fashion pictures from shooting in the same place we had-only before restoration.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
brie�ngs
The key of this jam was that we needed to be very open-minded to create new ideas for new design platforms. We had three days, two groups of people with a di�erent studying experience, Rainis and Aspazia, Jurmala like a place for something more than relaxing SPA and sea. We also had very well structured topics from Martin about how we are recommended to work. Mix like we think that it’s better, create how much we can without any borders. But at the same time cut, cut, cut everything that our project make too big for our resources. That wasn’t easy!
pre-workshop survey
Before this workshop Rainis and Aspazia for us actually was well known �gures. But at the same time it is the main reason for that you actually don’t know anything more. Every of us came there with some large issues about them what we clarify before we came in the house of Aspazia – our �rst day meeting point. One came with historical and structured presentation about poets, stories about their literature obligatory reading at school and their personalities, another came with Aspasia sweets from Skriveri and the magazine with fashion pictures from shooting in the same place we had-only before restoration.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
the process and steps within the workshop
In our group we were three students from Latvian Academy of Art and one from Latvian Academy of Culture. It was enough to create di�erent ideas and also search for their developments in a various ways. First evening in 15 minutes we came out with idea about comics! That was bang idea to make special train using posters with special series of drawing and modern designed comics what being like a chat between Rainis and Aspazia. Modern way how to let know about this personalities for those who are not very interested in literature or exactly this authors. After �rst day spending in the house of Aspazia we had a lot of background information about their life. We had a touch especially for their love letters. Also we had a chance to get copies from some of them. Second day we knew that for us this is the main value of this people what we want to tell about to others from or in Jurmala not only in 2015 but also always.They writhed to each other for 35 years in more than 2400 letters - no matter where they was or how they was feeling Rainis and Aspazia was trying to tell about things and feelings what they care about in a speci�c type of language – so sensitive and deep that people from outside even don’t understand it. We wanted to let people get known them from more personal and intimate aspect than we do it in school; let them know about letters what is included in UNESCO heritage in a discipline of Memory of the World from 2009. We started to read fragments from their correspondence and cute out some peaces that make short conversations between them. We were surprised how unusual the letters are.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
the process and steps within the workshop
In our group we were three students from Latvian Academy of Art and one from Latvian Academy of Culture. It was enough to create di�erent ideas and also search for their developments in a various ways. First evening in 15 minutes we came out with idea about comics! That was bang idea to make special train using posters with special series of drawing and modern designed comics what being like a chat between Rainis and Aspazia. Modern way how to let know about this personalities for those who are not very interested in literature or exactly this authors. After �rst day spending in the house of Aspazia we had a lot of background information about their life. We had a touch especially for their love letters. Also we had a chance to get copies from some of them. Second day we knew that for us this is the main value of this people what we want to tell about to others from or in Jurmala not only in 2015 but also always.They writhed to each other for 35 years in more than 2400 letters - no matter where they was or how they was feeling Rainis and Aspazia was trying to tell about things and feelings what they care about in a speci�c type of language – so sensitive and deep that people from outside even don’t understand it. We wanted to let people get known them from more personal and intimate aspect than we do it in school; let them know about letters what is included in UNESCO heritage in a discipline of Memory of the World from 2009. We started to read fragments from their correspondence and cute out some peaces that make short conversations between them. We were surprised how unusual the letters are.
Second day we had to �ght about our project in away how to cut down lot of details what we wanted to include like a one. We were thinking about the train where people can hear love letters like a audio, also we wanted to let people know about this possibility form outside (doors, windows, chairs, walls) with a using of posters and stickers like they statures, also we were thinking about how to create special image for train stop where stops a �rst couch. We wanted to make good interior design too – to let people feel comfortable and special while they are listening their dialogs. And one more thing – we wanted to cooperate with Latvijas Pasts (latvian post o�ce) to let passengers write and send a postcards across all over the world (on the one side you can write what you want to tell to other, but other is a space for a sentences from Rainis and Aspazia) to connect their love with people what you care about.To make this process more real we did some practical things what also helped to us in third day – when we worked with people trying to test our project. That was very good experience and for sure this was the most important part of our design jam – because only when you tell about your idea to target audience than you can get some aspects and di�erent fresh additions about what you haven’t think before and �nally know what and why this is all about.
the process and steps within the workshop
In our group we were three students from Latvian Academy of Art and one from Latvian Academy of Culture. It was enough to create di�erent ideas and also search for their developments in a various ways. First evening in 15 minutes we came out with idea about comics! That was bang idea to make special train using posters with special series of drawing and modern designed comics what being like a chat between Rainis and Aspazia. Modern way how to let know about this personalities for those who are not very interested in literature or exactly this authors. After �rst day spending in the house of Aspazia we had a lot of background information about their life. We had a touch especially for their love letters. Also we had a chance to get copies from some of them. Second day we knew that for us this is the main value of this people what we want to tell about to others from or in Jurmala not only in 2015 but also always.They writhed to each other for 35 years in more than 2400 letters - no matter where they was or how they was feeling Rainis and Aspazia was trying to tell about things and feelings what they care about in a speci�c type of language – so sensitive and deep that people from outside even don’t understand it. We wanted to let people get known them from more personal and intimate aspect than we do it in school; let them know about letters what is included in UNESCO heritage in a discipline of Memory of the World from 2009. We started to read fragments from their correspondence and cute out some peaces that make short conversations between them. We were surprised how unusual the letters are.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
the students evaluation
In three days we create projects what in a normal, usual condition could take several months. Very useful area and place changing. Great team work skills and learning how to create better and more e�ective (also to see di�erences what and why some exercises make someone calm, another nervous). To dare tell about your idea to others especially do it in other language. If we would make this design jam in Riga it seems that we never get to those result what we had now. Chance that we were able to spend and taste three days in Jurmala was an amazing starting point and resource to continue and at the end came out with ideas like this - made so close and natural ideas about them of the reason about aspect of authentic environment.
the experience and feedback at the various presentations
Because that we had a di�erent skills and background of our studies and also division of jam groups the results and the topics about what people talked and discussed in the presentations was really diverse. One prepared icons of design, other platform for discussions (that was the result of really open-mind thinking) and we – place for feelings in a way of the value of Latvian units of culture.This was three days workshop actually where all what we had was about people and their needs or abilities in away of make it shown in design, creative details and functions.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
the students evaluation
In three days we create projects what in a normal, usual condition could take several months. Very useful area and place changing. Great team work skills and learning how to create better and more e�ective (also to see di�erences what and why some exercises make someone calm, another nervous). To dare tell about your idea to others especially do it in other language. If we would make this design jam in Riga it seems that we never get to those result what we had now. Chance that we were able to spend and taste three days in Jurmala was an amazing starting point and resource to continue and at the end came out with ideas like this - made so close and natural ideas about them of the reason about aspect of authentic environment.
the experience and feedback at the various presentations
Because that we had a di�erent skills and background of our studies and also division of jam groups the results and the topics about what people talked and discussed in the presentations was really diverse. One prepared icons of design, other platform for discussions (that was the result of really open-mind thinking) and we – place for feelings in a way of the value of Latvian units of culture.This was three days workshop actually where all what we had was about people and their needs or abilities in away of make it shown in design, creative details and functions.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
In a billion words on the paper they made 2499 letters
1154
1345
Full of passion, sense, pain, regret, confession,emotion, truth, sweetness...
create a platforminterface for additional future feedback and remarks
This interface was very helpful because otherwise we haven’t met and thought about Rainis and Aspazia so saturated that after you have feeling that you know them well.Remember, at the start there was said something about well known �gures about people at the same time knows all and nothing... Putting together art and culture students it was a space, �eld where ideas come across di�erent solutions. And also you started to arise connections, collaboration about what we even haven’t visualized and concede before.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
In a billion words on the paper they made 2499 letters
1154
1345
Full of passion, sense, pain, regret, confession,emotion, truth, sweetness...
create a platforminterface for additional future feedback and remarks
This interface was very helpful because otherwise we haven’t met and thought about Rainis and Aspazia so saturated that after you have feeling that you know them well.Remember, at the start there was said something about well known �gures about people at the same time knows all and nothing... Putting together art and culture students it was a space, �eld where ideas come across di�erent solutions. And also you started to arise connections, collaboration about what we even haven’t visualized and concede before.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
...in a three di�erent languages.
LATVIAN
RUSSIAN
GERMAN
It will be train of the feelings where people can listen an audio with recorded love letters.
Presentation
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
...in a three di�erent languages.
LATVIAN
RUSSIAN
GERMAN
It will be train of the feelings where people can listen an audio with recorded love letters.
Presentation
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
For people nowadays the deepness and magic of these letters still remains undiscov-ered, thereby losing an irreplaceable value.
From 2009 - their letters are included in UNESCO heritage in a discipline of “Memory of the World”
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
For people nowadays the deepness and magic of these letters still remains undiscov-ered, thereby losing an irreplaceable value.
From 2009 - their letters are included in UNESCO heritage in a discipline of “Memory of the World”
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
For
- local people and guests
- for those who already knows Rainis and Aspazija and those who want to discover their personalities not only their poems
- also for people who like authenticity of love and nontra-ditional experiments.
To let people to �nd out, to know, to meet, to feel, to dream, to sense, to live,to experience ...
There will beaudio �les in three original languagesin one special couch direction to Riga – Dubulti – Rigatwo weeks in 2015 (Rainis birthday is in September 7 – 13th /Aspazia birth-day is in March 16 – 22th)two times per day
...and visualizations
Two brilliant poets - at the same time two ordinary people
1154
1345
Full of
passion;sense;pain;regret;confession;emotion;truth;sweetness.
In a billion words on the paper they sent 2499 letters to each other since 1894 till 1929.
Rainis Aspazija
Train of feelings
In a three different languages - latvian, russian and german.
35 yearsin
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
For
- local people and guests
- for those who already knows Rainis and Aspazija and those who want to discover their personalities not only their poems
- also for people who like authenticity of love and nontra-ditional experiments.
To let people to �nd out, to know, to meet, to feel, to dream, to sense, to live,to experience ...
There will beaudio �les in three original languagesin one special couch direction to Riga – Dubulti – Rigatwo weeks in 2015 (Rainis birthday is in September 7 – 13th /Aspazia birth-day is in March 16 – 22th)two times per day
...and visualizations
Two brilliant poets - at the same time two ordinary people
1154
1345
Full of
passion;sense;pain;regret;confession;emotion;truth;sweetness.
In a billion words on the paper they sent 2499 letters to each other since 1894 till 1929.
Rainis Aspazija
Train of feelings
In a three different languages - latvian, russian and german.
35 yearsin
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
...and
that 96 % of our respondents who are using train in this direction are ready to interact in this project and hear letters by speakers
Because we know that
Rainis and Aspazia are more than poetsand love is more than words.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
...and
that 96 % of our respondents who are using train in this direction are ready to interact in this project and hear letters by speakers
Because we know that
Rainis and Aspazia are more than poetsand love is more than words.
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
...and
that 96 % of our respondents who are using train in this direction are ready to interact in this project and hear letters by speakers
the �nal result
From concept of tRainis and comics we made a project The train of feelings. Two weeks in 2015 (Rainis birthday is in September 7 – 13th /Aspazia birthday is in March 16 – 22th) there will be one train going direction to Riga – Dubulti – Riga with a one special coach. Two times a day people who came in our coach could listen Rainis and Aspazia love letters in audio �les in speakers while they are going to their stop in a three di�erent languages (original writhed in latvian, german and russian).We made demo video by our selves talking like Rainis and Aspazia. And when you hear how he call her like a my lovely sunbeam (..).It is clear than love is more than words!...
Ieva Pastare LMAAnete Šķēle LKAAlberts Viegliņš LMAKristaps Sūna LMA
Rainis - Aspazija workshop in Jūrmala
/Train of feelings/
...and
that 96 % of our respondents who are using train in this direction are ready to interact in this project and hear letters by speakers
the �nal result
From concept of tRainis and comics we made a project The train of feelings. Two weeks in 2015 (Rainis birthday is in September 7 – 13th /Aspazia birthday is in March 16 – 22th) there will be one train going direction to Riga – Dubulti – Riga with a one special coach. Two times a day people who came in our coach could listen Rainis and Aspazia love letters in audio �les in speakers while they are going to their stop in a three di�erent languages (original writhed in latvian, german and russian).We made demo video by our selves talking like Rainis and Aspazia. And when you hear how he call her like a my lovely sunbeam (..).It is clear than love is more than words!...
DACE ĀBOLIŅASANDRA ŽVAGINAALEKSEJS DONKAMĀRIS MORTUKĀNSARVĪDS ENDZIŅŠ
CULTURE AS A NAVIGATIONCULTURE OF NAVIGATION
THE GREAT THINKERHighlight the values that are
imperishable.
Thoughts are powerful:you are what you think.
We live for real only as long aswe meet ourselves, our work and our loved ones.
Mēs dzīvojam īsti tikai tik daudz,cik satiekamies ar sevi,savu darbu un saviem mīļajiem.
Domas ir spēki:ko tu domā,tas tu esi.
RAINIS
ASPAZIJA
• Jānis Pliekšāns• poet• playwriter• interpreter• teacher• politician
• Johanna Emilija Lizete Rozenberga/ Elza Pliekšāne• poet• playwriter• interpreter• feminist-activist• politician
Rainis and Aspazija?Why R&A?What is the meaning of R&A for latvians and Latvia?What are the associations of R&A?What do we know about R&A?What do we think of R&A now, in year of 2014?
1EXPLORE
THE GREAT THINKERHighlight the values that are
imperishable.
Thoughts are powerful:you are what you think.
We live for real only as long aswe meet ourselves, our work and our loved ones.
Mēs dzīvojam īsti tikai tik daudz,cik satiekamies ar sevi,savu darbu un saviem mīļajiem.
Domas ir spēki:ko tu domā,tas tu esi.
RAINIS
ASPAZIJA
• Jānis Pliekšāns• poet• playwriter• interpreter• teacher• politician
• Johanna Emilija Lizete Rozenberga/ Elza Pliekšāne• poet• playwriter• interpreter• feminist-activist• politician
2014
COMPULSORY LITERATURE
THE GREAT THINKERHighlight the values that is imperishable.
Katrā cilvēkā iemītmākslinieks, un viela,
kas viņam jāveido, ir dzīve.Būtu ļoti bēdīgi, ja viņš to atstātu ikdienišķā negatavībā un neradītu no tās ko lielāku,
skaistāku un vienmēr jaunu.
There is an artist in each one of us,and the substance to make, is life. It would be very sad, if he left it in a daily lack of readiness and wouldn't create anything bigger, more beautiful and always new from it
knowledge of life
way of thinking
keywords for inspiration
value for the present
and future
WHY RAINIS & ASPAZIJA?
Mums jāsaudzē tāds mazs puisītis – Prieciņš. Mēs viņu maz pazīstam.
We need to cherish that little man -Joy.We know him too little
2014
COMPULSORY LITERATURE
SOCIAL ACTIVE RAINIS
FEMINIST & DON JUAN• Aspazija and Rainis - modern personalities• Aspazija - first Latvian feminist• supported women’s rights and emancipation• Rainis - communicative, attractive for ladies• was cheating Aspazija (more than once)
• socialist • national leader of the Revolution of 1905• Latvian presidental candidate in 1922• minister of Education• head of the Latvian National Theatre• founder and head of “Daile” theater• editor in chief of “Dienas Lapa” newspaper• activist of “The New Current” movement
Pastāvēs, kas pārvērtīsiesThe one who changes will remain
SOCIAL ACTIVE RAINIS
FEMINIST & DON JUAN• Aspazija and Rainis - modern personalities• Aspazija - first Latvian feminist• supported women’s rights and emancipation• Rainis - communicative, attractive for ladies• was cheating Aspazija (more than once)
• socialist • national leader of the Revolution of 1905• Latvian presidental candidate in 1922• minister of Education• head of the Latvian National Theatre• founder and head of “Daile” theater• editor in chief of “Dienas Lapa” newspaper• activist of “The New Current” movement
2
1. BEFORE LOVING SOMETHING, YOU HAVE TO GET TO KNOW IT.Jurmala - resort city in Latvia with potential and qualities:- nature, beach- historical heritage (city of Rainis and Aspazija)- rehabilitation resorts- location, infrastucture- traditions (Jomas street celebration)- tourist attraction
2. USE WHAT EXISTS TO CREATE WHAT IS TO BE.Next year (2015) Jurmala will be the city of Rainis and Aspazija. We think of not forcing Rainis and Aspazija and cul-ture on Jurmala’s visitors and habitants. Culture has to be present in a smart and well designed way.
3. THINKING OUT OF THE BOX.Before the culture we thought of people. Where are they? What is the value of Jurmala for them? And we got one answer - BEACH. So we don’t have to bring people to culture, bet bring culture to them. To the beach.
4. HOW TO FIND THE WAY FOR THE NEW SOCIAL PLAFORM?We found ourselves lost in the Jurmala beach and Rainis and Aspazija compulsory literature. So we developed idea of “culture navigation” and “culture of navigation”. We imagine Rainis and Aspazija as a navigators from people’s beloved beach to cultural sights. And we hope that no children would be lost on beach if the culture of navigation improved.
MAKE
IMAGINE RAINIS...to be something to
sit on47% park bench26% rocking chair16% throne
...to be a sea animal
34% crab16% oyster16% octopus
IMAGINE ASPAZIJA...to be a toy
35% kaleidoscope20% domino15% kit for the young chemists
...to be a light source
40% candle20% torch15% flashlight15% sun
2
1. BEFORE LOVING SOMETHING, YOU HAVE TO GET TO KNOW IT.Jurmala - resort city in Latvia with potential and qualities:- nature, beach- historical heritage (city of Rainis and Aspazija)- rehabilitation resorts- location, infrastucture- traditions (Jomas street celebration)- tourist attraction
2. USE WHAT EXISTS TO CREATE WHAT IS TO BE.Next year (2015) Jurmala will be the city of Rainis and Aspazija. We think of not forcing Rainis and Aspazija and cul-ture on Jurmala’s visitors and habitants. Culture has to be present in a smart and well designed way.
3. THINKING OUT OF THE BOX.Before the culture we thought of people. Where are they? What is the value of Jurmala for them? And we got one answer - BEACH. So we don’t have to bring people to culture, bet bring culture to them. To the beach.
4. HOW TO FIND THE WAY FOR THE NEW SOCIAL PLAFORM?We found ourselves lost in the Jurmala beach and Rainis and Aspazija compulsory literature. So we developed idea of “culture navigation” and “culture of navigation”. We imagine Rainis and Aspazija as a navigators from people’s beloved beach to cultural sights. And we hope that no children would be lost on beach if the culture of navigation improved.
MAKE
where isculture?
CULTURE OF/AS A NAVIGATION
CULTURE OFNAVIGATION
CHILDREN AND PARENTSVISITORSLIFEGUARDS AND EMERGENCY
POTENTIAL OF CULTURE
SEASONAL CHARACTERISTICSIDENTITY/FACE
ADDED VALUE
Vaiva
ri
VAIVARI
Asari
Melluži
Pumpuri
JaundubuIti
Dubulti
Majori
Dzintari
Bulduri
Lielupe
ASA
RI
MELL
UŽI
PUMPURI
JAUNDUBULT
IDUBULT
IMAJO
RI
DZIN
TARI
BULD
URI
LIELU
PE
Vaiva
ri
VAIVARI
Asari
Melluži
Pumpuri
JaundubuIti
Dubulti
Majori
Dzintari
Bulduri
Lielupe
ASA
RI
MELL
UŽI
PUMPURI
JAUNDUBULT
IDUBULT
IMAJO
RI
DZIN
TARI
BULD
URI
LIELU
PE
interviews.
TESTING. OBSERVATIONS.INTERVIEWS.
3CHECK
interviews.
measuring system.meeting point.
measuring system.
happy for experience!
NAVIGATION = SAFETY
conclusion
CULTURE = ADDED VALUE
happy for experience!
FEEDBACKCOMMENTSAND EXTENSIONS
Vislielāko atsaucību izpelnījās ideja par pludmales
zonas aktīvāku iekļaušanu pilsētvides organizēšanā –
tā ir visvairāk apmeklētā vieta Jūrmalā, kurā pulcējas
vislielākais pilsētnieku un tūristu skaits
vasaras mēnešos.
Jūrmalas pilsēta ir priecīga, ka studenti šeit guvuši
iedvesmu jaunām idejām, un ir atvērta jauniem un
interesantiem sadarbības piedāvājumiem arī turpmāk!
Agnese Miltiņa
Jūrmalas pilsētas domes Kultūras nodaļas vadītāja
Event highlighted a particular perspective of creative
industries — design and design thinking as an e�ective
instrument for creating and
strengthening new partnerships.
Presentation of the results were highly evaluated by
more than 120 conference participants, and results
were taken back to the public institutions and private
companies for further development.
Lilita Sparane
Executive Director, Latvian IT Cluster
I hope after this workshop – design thinking will be
part of professional performance of culture
management students. Very valuable was also the
network of involved institutions –
thanks to all supporters!
Agnese Hermane
Head of Culture Management and
Creative Industries programme
Latvian Academy of Culture
It is important for unitary identity to be recognizable,
foreseeable, as a result providing clarity, reliability and
visual purity. It is also indicative of foreseeable and
clear public administration and demonstrates concern
for the user.
Ingūna Elere
Art Academy of Latvia
Did you ever had a situation that you are felling
into the sleep while driving the car? And what do you
do? One is opening the window, other one is taking
the nap or drinking strong co�ee. This I could call
ENERGY INJECTION.
If we transfer this idea to design education, then short
workshops as Design Jam we should take as DESIGN
INJECTIONS, to load ourselves with short, strong,
sweet and simple design essences.
Ilze Kundziņa
Art Academy of Latvia
The good thing what created a spillover e�ect is
the"after-process" when the results were introduced to
the large-scale audience at the conference as well at
the Mill.
Daina Vītoliņa
Design Information Centre
Culture alone can’t save the city, but all together - the
culture, human orientated services and accessible
environment once could manage it.
Barbara Ābele
Art Academy of Latvia
I liked and why
“I was very inspired because of that feeling that three
days you can be away from everyday rhythm.”
Anete
”Unusual, unexpected way of thinking,
creating, generating useful ideas; lots of fun.”
Kristīne
“I did like the whole concept of the design jam - having
to work together with so many di�erent people and
opinions”
Liene Bērziņa
“Content was very structured.”
Māris Mortukāns
This made me think…
“...that modern way of design is first of all
design thinking. And method. This made me think
about information design.”
Kristaps Sūna
“...that more often we need to cooperate with people
who live or think di�erent - that helps ourselves to
create new, fresh formulas of how we do, act and
think.” Anete
“About the fact how many things can be done in such a
short period of time if something is already planned in
advance”
Liene Bērziņa
“Hearing doesn´t mean understanding...”
Agnese
What I have experienced I could link it with …
“Think, do, talk, learn more.”
Maija Spire
I didn´t like and why
“My feelings were uncomfortable because of time limits
for some exercises and also because of
presenting in English (but that was very good training)”
Anete
What I have experienced I could link it with …
“Group work - it´s always hard to do that,
but it´s worth it!”
Arvīds
This was too short, please more on …
“socializing (between groups and between academies),
exchanging experiences.”
Kristīne
Something else that I would like to mention …
“You´re doing great job, I´ve taken lots of good ideas
and advises from this workshop!”
Kristīne
“ich habe mir, wenn ich ehrlich bin, mehr fachlichen
input erwartet. ”
...
“Thanks. It was great experience.”
Māris Mortukāns
EIROPAS KULTŪRAS GALVASPILSĒTA
NOTIKUMS
Design Jamizstāde un radošās darbnīcas
exhibition and workshops
Izstāde “Design Jam” sniedz ieskatu dizaina tapšanas
procesā, apliecinot, ka labs dizains ir cieši saistīts ar
sadarbību starp dizaineru un tā radītā produkta
lietotāju. Izstāde ir stāsts par atšķirīgām metodēm,
kuras, lietotas dažādās situācijās, kalpo kā noderīgs rīks,
lai pārbaudītu dizaina risinājumus pirms to ieviešanas
praksē. Ikviens tiek iesaistīts, jo dizaina tapšanas pamatā
ir līdzdarbības princips, ideju testēšana un
eksperimentēšana.
Šajā izstādē reprezentēti IDeALL platformas labākie
piemēri un sniegts ieskats Sent-Etjēnas Cite du Design
darbībā. Sent-Etjēna kā inovatīva dizaina pilsēta ir
augstu novērtēta ne tikai Francijā, bet arī globāli, jo
pilsēta ir gan starptautiski nozīmīgās dizaina biennāles
rīkotāja, gan līdzās 10 citām pasaules dizaina
zvaigznēm - UNESCO radošo pilsētu tīkla dizaina
pilsēta. Francijas piemēri stāsta par izcilu sadarbību
starp dizaineriem, skolām, pašvaldībām, par pilsētām,
kuras notic un uzticas dizainam, kā risinājumam, kas
sniedz labāku dzīves kvalitāti ikvienam.
Līdzās starptautiskajam izstādes kodolam, sniegta
Latvijas jauno dizaineru pieredze dizaina tapšanas
izziņā. Arī Latvijā notikšās radošās darbnīcas gan
2013. gada oktobrī Rīgā, gan šoruden Jūrmalā un Rīgā,
veidotas pēc līdzīga uzstādījuma - izmantota metode,
kas dizaina risinājumam atbildes meklē sadarbībā ar
lietotāju - vai tas būtu muzeja darbinieks, vai valsts
ierēdnis, vai pilsētnieks, vai tūrists.
Radošajās darbnīcās, kuras vadīja Austrijas informācijas
dizaina eksperts Martins Fosleitners (Martin Fößleitner),
tika pētīti atšķirīgi jautājumi - piem. e-vides
pakalpojumi valsts sektorā, 2015. gads - Raiņa un
Aspazijas jubilejas gads. Darbnīcu dalībnieki - dizaina
un kultūras menedžmenta studenti. Darbnīcas tapa
sadarbībā ar Barbaru Ābeli, (Latvijas Mākslas akadēmija)
un Agnesi Hermani, (Latvijas Kultūras akadēmija).
9. un 10. decembrī arhitektūras un dizaina studijā
xcelsior Rīgā, Raņķa dambī 1, notiks radošās darbnīcas
valsts pārvaldes vadošajiem darbiniekiem. Vietas izvēle
nav nejauša – xcelsior rūpīgi atjaunotajā, slavenā Rīgas
pilsētas arhitekta Reinholda Šmēlinga projektētajā
skolas ēkā. Te jau vairāk kā divus gadus xcelsior sniedz
iespēju ikvienam interesentam iepazīties ar arhitektūru
un dizainu lekciju, semināru un izstāžu formā. Ēka
atrodas līdzās jaunatvērtajai Latvijas Nacionālajai
bibliotēkai – vietā, kas iezīmē jauna Rīgas radošā
kvartāla potenciālu. Arī šobrīd, pateicoties Rīga 2014, te
skatāmas pasaules dizaina zvaigznes – Vitra dizaina
muzeja (Vācija) izstāde “Slēptie varoņi” un Sent-Etjēnas
Cite du Design (Francija) ekspozīcija “Design Jam”.
Izstāde “Design Jam” ir Rīga 2014 notikums un iekļauta
10. starptautiskā festivāla Dizains.Nākotne 2014
programmā. Festivāls notiek Rīgā
no 01.09. līdz 31.12.2014. un tā programmu veido
Latvijas un ārvalstu mūsdienu dizaina izstādes, lekcijas,
radošās darbnīcas.
www.dizainsnakotne.com
www.facebook/dizainsnakotne
Izstādes “Design Jam” starptautiskais kodols tapis
Sent-Etjēnas Cite du Design (Francija) sadarbojoties ar
Grācas dizaina mēneša (Austrija) programmu.
Ekspozīcijas dizains: Marija Negrau (Maria Negrao) un
Izabella Reihela (Isabel Reichel), FH Johanneum
Lietišķās zinātnes universitātes Grācā (Austrija)
maģistrantūras studenti, dizaina profesores Erikas
Tummelas (Erika Thűmmel) vadībā.
Izstādes “Design Jam” plakāta grafikas autore:
Dārta Losāne.
Izstādes iekārtojums: Gints Mālderis, “Pieci Ezeri”.
Foto: Gints Mālderis, “Pieci Ezeri”.
10
DESIGN JAMSESSIoNS RIGA & JURMALA
sep 22-30, 2014
DesIG
NJAM
RIGA
& JU
RMAL
A 201
4