design is motion

Design is MotionPortfolio Design by Mariana Paz

p . 0 4 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

Dedication

In memory of my loving dad whose biggest wish wasto see me as a professional. I am thankful to both,my mom and dad for always supporting me. Withoutyou I would not be here. Thank You.

DESIGN IS MOTION / S P R I N G 2 0 1 3 / M A R Y S C O T T p . 0 5C O U R S E / SENIOR P O R T F O L I O

You control your future,your destiny.What you think about comes about.By recording yourdreams and goals onpaper,you set inmotion the processof becoming the person you most want to be. Mark Victor Hansen

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Concept

“Design is motion” – is a concept that came about meand my love for dance. I started learning ballet whenI was five. My body has been an instrument in whichi learn how to express feelings and thoughts through the motion of movement. I transferred this ideainto my designs. Like Mark Hansen said “you set inmotion the process of becoming the person you mostwant to be.” Through my portfolio I set in motionthe process of my projects.

I consider that in the process of learning there isalways something new to learn. Just like dancing orlearning instruments. The more you practice, thebetter you get at it. The better you get, the more you learn that there are even more things you can do. More possibilities become available to use.Design is an instrument that expresses who I am, and it only keeps growing.

DESIGN IS MOTION / S P R I N G 2 0 1 1 / M A R Y S C O T T p . 1 1C O U R S E / S E N I O R P O R T F O L I O

Table of Contents_ 1_ Noise Pollution Conference _ Typography 3 _ Focus, Print Design

_ 2_ Outta Sight_ Identity 2 _ Focus, Branding & Print

_ 3_ Flor de Cana_ Packaging 4 _ Focus, Package Design

_ 4_ Montereau Brie_ Packaging 2 _ Focus, Package Design

_ 5_ Crossroads_ Graphic Design 2_ Focus, Branding & Print

_ 7_ Oh Land_ Print 1 _ Focus, Print Design

_ 6_ Chrome Skin Care_ Graphic Design 3 _ Focus, Package Design

_ 8_ Kingdom_ Packaging 4 _ Focus, Package Design

_ 9_ Identity Collection_ All Classes_ Focus, Branding



Project _ Noise Pollution Awareness Conference

Assignment _ Work on developing an experimental way of presenting the problem at hand, awareness of Noise pollution, at a conference. This will include a book, a mailer, and a poster that will be advertising the conference around the city of San Francisco.

Approach _ The Concept is awareness towards Noise Pollution. With the modern world so dependent of noise-producing and noise-related technology, such as automobiles, aircrafts, motorcycles and others. The ambient noise is rapidly accelerating. This growth has led to research examining the evidence that strongly suggest noise is hazardous to good mental and physical health.

Hearing,which,by the motion ofthe air,informsus of the motionof sounding orvibrating bodies.Jean Anthelme Brillat-Savarin

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NOISE POLLUTION CONFERENCE / S P R I N G 2 0 1 1 / A R I E L G R E Y p . 1 5C O U R S E / T Y P O G R A P H Y 3

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Project _ Outta Sight Parking System

Assignment _ Design a fictional brand. Design applications based on the needs of the brand. Also create a brand guideline to ensure that the brand uniquity is followed.

Approach _ Outta Sight is a unique underground parking system, created for the purpose of increasing the amount of space there is for parking. It is said that 45% of the traffic congestion is due to cars circling the streets looking for the right parking spot. Outta Sight makes it faster, free and available to everyone that has a car.

Every great dreambegins with a dreamer.Always remember,you have within you the strenght,the patience, and the passion to reach for the stars to change the world.Harriet Tubman

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OUTTA SIGHT / S U M M E R 2 0 1 1 / D A R R E L L H A Y D E N p . 2 7C O U R S E / I D E N T I T Y 2

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OUTTA SIGHT / S U M M E R 2 0 1 1 / D A R R E L L H A Y D E N p . 3 9C O U R S E I D E N T I T Y 2

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FLOR DE CAÑA / S P R I N G 2 0 1 2 / T H O M A S M C N U L T Y p . 4 1C O U R S E / P A C K A G I N G 4

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Project _ Evolutionary / Revolutionary Rum

Assignment _ Design an Evolutionary and Revolutionary Liquor for an existing brand. For this project I choseFlor de Caña made by Compañía Licorera de Nicaragua.

Approach _ Flor de Caña is one of the leading brands of Rum in Central America. This Rum has reached the United States,but is not as popular as it is in Central America. My objective for the evolutionary design is to bring a new solution to the original product, and for the Revolutionary design is to give Flor de Caña a unique fresh new look.

The modern artistis working and expressing an inner world. In other words - expressing the energy,the motion,and other inner forces.Jackson Pollock

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Evolutionary Flor de Caña


Original Evolutionary Revolutionary


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Distilled, Slow-Aged & Bottled b y

Like the MayansRUM

The

Slow-Aged Rum

T w ent y Years

Supreme

40% ALC./ VOL. - 750 ml

Compañía Licorera de Nicaragua, S.A


Distilled, Slow-Aged & Bottled b y

Like the MayansRUM

The

Slow-Aged Rum

T w ent y Years

Supreme

40% ALC./ VOL. - 750 ml

Compañía Licorera de Nicaragua, S.A

F L O R D E C A Ñ A / S P R I N G 2 0 1 2 / T H O M A S M C N U L T Y p . 4 7C O U R S E / P A C K A G I N G 4

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Sub Brand - Supreme, like the Mayans


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MONTEREAU BRIE / S P R I N G 2 0 1 1 / C H R I S T I N E G E O R G E p . 5 1C O U R S E / P A C K A G I N G D E S I G N 2

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Assignment _ Create a brand new identity for Brie de Montereau, and provide different packaging applications that will apply for the functionality of the brand.

Approach _ Brie de Montereau is one of the most well known cheeses of France. Rich in nutrition and protein. It is soft,aromatic,and brings to your table a special taste. It’s also a good mix with wine. My objective is to provide Brie with a more unique and recognizable brand that will stand up in the market. Montereau has a very homey feeling to it. A type of cheese you will want to enjoy with your family and friends.

All motion is cyclic.It circulates to the limits of its possibilities and then returns to its starting beginning point.Robert Collier

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Project _ Brie de Montereau Cheese

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CROSSROADS PUBLISHER / F A L L 2 0 1 0 / L A U R A M I L T O N p . 5 9C O U R S E / G R A P H I C D E S I G N 2

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Project _ Crossroads Book Publisher

Assignment _ Create a brand for a fictional bookstore based in classic novels. The project consists on having three book covers and the brands signature.

Approach _ The name of the bookstore I created is called crossroads. The three featured classic novels for this project are: Crime and Punishment by Fyodor Dostoevsky, The Sun Also Rises by Ernest Hemingway, and to kill a Mockingbird by Harper Lee. The Objective is to connect the covers with the concept of the publisher. Having in mind that this are stories I read when growing up. The Challenge is to portrait the main idea of the stories, in the covers.

Growth,in some curious way,I suspect,depends on being always in motion just a little bit,one way or anotherNorman Mailer

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CROSSROADS PUBLISHER / F A L L 2 0 1 0 / L A U R A M I L T O N p . 6 3C O U R S E / GRAPHIC DESIGN 2

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Project _ Chrome Skin Care

Assignment _ Create a new line of Skin Care products and an in-store display. The challenge for this project is to expand an existing brand that is currently not in the skincare market.

Approach _ Chrome is known for it’s long lasting utility. Their work has a purpose, to keep their clients satisfied. My objective is to create a brand new skincare line for Chrome by keeping it’s brand uniquity, as well as to help strenghthen the brand with a new product that will not only provide a nice collection but will also be helpful and adequate for those who are already part or that will be part of the chrome community.

Some desire isnecessary to keeplife in motion,and he whose realwants are suppliedmust admit thosewho fancy.Samuel Johnson

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CHROME SKIN CARE / F A L L 2 0 1 1 / T H O M A S M C N U L T Y p . 6 7C O U R S E / P A C K A G I N G D E S I G N 3


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CHROME SKIN CARE / F A L L 2 0 1 1 / T H O M A S M C N U L T Y p . 7 1C O U R S E / PACKAGING DESIGN 3

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Project _ Tour Book for Oh land

Assignment _ Create a tour book promoting the artists new upcoming work. This project also includes a websitewith Oh Lands upcoming tours.

Approach _ Oh land, she’s a new upcoming artist from Copenhagen. Her works are so futurusitic and colorful that I got inspired on shapes and colors to show her personality and versatility. Her music is composed of different elements, different sounds made by her and others are created by an electronic device that helps produce different sounds. She also has a background in dancing which brings her experimental side more.

Life is a song,singit.Life is a game,play it. Life is achallenge,meet it.Life is a dream,realize it.Life isa sacrifice,offer it. Life is love,enjoy it.Sai Baba

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TOUR BOOK / S P R I N G 2 0 1 2 / T R O Y A D L E R S p . 7 9C O U R S E / PRINT 1

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Assignment _ Work with a team to create a fictional company, producing a range of packaging products that will best represent the retail store. Including a main brand and it’s subrands. Approach _ Create a healthy,eco-friendly retail store brand and product line for pets that captures the essence of San Francisco’s trendy, modern, pet loving atmosphere. Our theme to look up to when desiging is “You’ll wish it was for humans”.

Group Project _ Kingdom Pet Store

Coming togetheris a beginning;keeping togetheris progress;working togetheris successHenry Ford

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RETAIL STORE BRAND / S P R I N G 2 0 1 2 / T H O M A S M C N U L T Y p . 9 1C O U R S E / PACKAGING DESIGN 4

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Kingdom is an Eco-Friendly Retail Store for Pets. It’s mission is to provide products that are healthy, eco-friendly, and modern for an earth-conscious lifestyle.

p. 9 2 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

Main Brand

FriendlyHigh EndEco-Friendly

Designing Team:Chelsea ArringtonLeia PerkinsPhoebe CrenshawRachel PanRichard TomMariana Paz

sub-brands

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RETAIL STORE BRAND / S P R I N G 2 0 1 2 / T H O M A S M C N U L T Y p . 9 3C O U R S E / P A C K A G I N G D E S I G N 4

PlayfulCharmingFun

ElegantLightAttractive

PureLightSmooth

Land Animals

Air Animals

Water Animals

Pet Bakery

HealthyOrganicDelicious

Deliverables: Eco-Friendly toys, foodand treats for your pets. Terrain includesall the land animals. Such as Cats, Dogs, rabits. Everything you need for care.

Deliverables: Eco-Friendly products forthe delicate air animals. We provide withfood and different accesories for them.

Deliverables: Eco-Friendly products forthe water animals. We provide everything from the food they’ll need to the differentproducts you’ll need to mantain a healthyenvironment for them

Deliverables: Oasis is our pet bakery.This includes the land, air, and water animals. This includes snacks and special just made food you would like for your pet.


PlayfulCharmingFun

Land Animals

RETAIL STORE BRAND / S P R I N G 2 0 1 2 / T H O M A S M C N U L T Y p . 9 5C O U R S E / PACKAGING DESIGN 4

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p . 1 0 0 MARIANA PAZ / P O R T F O L I O / D E S I G N I S M O T I O N

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RETAIL STORE BRAND / S P R I N G 2 0 1 2 / T H O M A S M C N U L T Y p . 1 0 1C O U R S E / P A C K A G I N G D E S I G N 4

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ElegantLightAttractive

Air Animals

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PureLightSmooth

Water Animals

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Pet Bakery

HealthyOrganicDelicious

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Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

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Assignment _ Create clean and legible logomarks thatwill best represent the message of the company.

Approach _ This is a collection of different logo marks that I have done through my years as a studentat the Academy of Art. These logos were created in different classes and were used accordingly tothe concepts of their project.

Identity Collection

Ivan Chermayeff

IDENTITY COLLECTION / Y E A R S 2 0 1 0 - 2 0 1 2 p . 1 2 9C O U R S E / I D E N T I T Y

Cross

Roads


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underground parking system

Cross

Roads

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IDENTITY COLLECTION / Y E A R S 2 0 1 0 - 1 0 1 2 p . 1 3 5C O U R S E / IDENTITY

AcknowledgementsFirst and foremost I would like to give a special thank you to everyone that I have worked with in thepast years at the Academy of Art University. Collegehas been such a blessing for me. It has been a hard journey to this point, but i’ve had such an incrediblelearning experience. I can say I have a vision of myself now. Besides the school work, I have met so many talented people along my journey that now I havethe privilege of saying they are my friends.

To _ Mom & DadFor their moral support and optimism. Thank You for always believing in me.

To _ My InstructorsMary Scott, Tom McNulty, Darrell Hayden, Ariel Grey, Roland Young, Christine George, and David Hakes.

Thank you so much for always pushing me forward andfor your dedication as teachers to your students.

To _ My Collaboration of PhotographyAriel Spaugh, Amanda Perez, Instructor Michael Erdman,and Ethan Wang for letting me kidnap his camera and tripod for a very long time.

To _ The Outside VendorsRami, Ricardo, Arnold’s Bindery, Giant Horse, Patrics & co. Imprint

A _ Special thanks.Hernan Bernales and Rayma Salas for being a call away from me whenever i needed your help. To Brandon Au and Sophia Hong, for being there for me. I’m so thankful for sharing this journey with you. You are my family.

To _ FriendsAll of you who kept me happy and collaborated with me in some way or another through the semesters. I havegrown so close to all of you.

To _ My Dance FamilyFor being my number one de-stress.

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You All Inspire me. Thank You!

DESIGN IS MOTION / S P R I N G 2 0 1 1 / M A R Y S C O T T p . 1 3 9C O U R S E / S E N I O R P O R T F O L I O

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KEEP MOTION FORWARD

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Phone415.954.21.77

[email protected]

Websitemarianapaz.com

Department ChairMary Scott

CourseSenior Portfolio

InstructorMary Scott

Academy of Art University79 New Montgomery St.San Francisco, CA 94105

TypefaceMonaco

SoftwareAdobe Creative Suit 6

PhotographyMariana Paz& Collaboration

PrintingGiant Horse Printing, Inc.1336 San Mateo AvenueSouth San Francisco, CA 94080

Paper StockHP Indigo 5500 on 100lbfinch fine Id text stock

BinderyArnold’s Bookbinding915 Linden Ave. Suit CSouth San Francisco,CA 94080

Cover StockBlack Foil Stampingon white Bookcloth.

Copyright © 2013 Mariana Raquel Paz. All Rights Reserved.No portion of this publication may be reproduced, storedin a retrieval system, or transmitted in any formed without the permission of the copy right holder.

marianapaz.com


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