design + innovation management challenges for social entrepreneurs + innovators
DESCRIPTION
Design and business education doesn't provide the training that social entrepreneurs need to tackle daunting design challenges and successfully build impactful social ventures. Please take a look at this presentation to understand the scope and nature of the problem, and then come help us design a training program to equip social entrepreneurs to design and build a better world for all of us!TRANSCRIPT
INNOVATION MANAGEMENT
+ DESIGN PRACTICE
CHALLENGES
FOR SOCIAL ENTREPRENEURS
Originally presented to I2C Team, New York, 4 October 2010Julian Keith Loren
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 2Julian Keith Loren, Innovation Management Institute.
INTRODUCTION
Social Entrepreneurs and Social Innovatorsare dedicated to finding innovative solutions
to perplexing global problems
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 3Julian Keith Loren, Innovation Management Institute.
INTRODUCTION
Social Entrepreneurs and Social Innovatorsare dedicated to finding innovative solutions
to perplexing global problems
ILLITERACY
DISEASE
HUNGER
POLLUTION HOMELESSNESS
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 4Julian Keith Loren, Innovation Management Institute.
ISSUE
But Social Entrepreneurs and Social Innovators often find that their education and experience
has not adequately prepared them for the challenges that they face.
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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EXAMPLE
A Social Venture has a big goal …
… a business parter … … and a design partner
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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BUSINESS PARTNER
I have lots of experience + an MBAfrom a great school.
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 7Julian Keith Loren, Innovation Management Institute.
BUSINESS PARTNER
I’m good at managing:
• Reasonably well-defined
• Relatively well-understood
• Incremental improvements to operations
HAVE
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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BUSINESS PARTNER
But I’m trying to manage:
• The unpredictable
• The “never been done before”
• Delivering disruptive innovation that hashuge positive impact
HAVE NEED
I’m good at managing:
• Reasonably well-defined
• Relatively well-understood
• Incremental improvements to operations
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 9Julian Keith Loren, Innovation Management Institute.
DESIGN PARTNER
I have the best designeducation available +a great portfolio.
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
I can radically reimagineproducts + services whenall externalities exist.
10/19/2010 10Julian Keith Loren, Innovation Management Institute.
DESIGN PARTNER
HAVE
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
I can radically reimagineproducts + services whenall externalities exist.
10/19/2010 11Julian Keith Loren, Innovation Management Institute.
DESIGN PARTNER
DESIGNCHALLENGE
DESIGNCOMFORT
ZONEAll Externalities Exist
HAVE
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
I can radically reimagineproducts + services whenall externalities exist.
10/19/2010 12Julian Keith Loren, Innovation Management Institute.
DESIGN PARTNER
But I’m trying to design:
• Wa-a-a-a-ay outside of the DESIGN COMFORT ZONE
• Design entire systems orindustry models
• Design within constraints that I’ve never imagined!
DESIGNCHALLENGE
DESIGNCOMFORT
ZONEAll Externalities Exist
HAVE NEED
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
There is a relationship between …
Distance from the DESIGN COMFORT ZONE
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Distance from the Design Comfort Zone
Number of RequiredIdeas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
and …
There is a relationship between
distance from the DESIGN COMFORT ZONE
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Typically,the FURTHER from the DESIGN COMFORT ZONE,
Distance from the Design Comfort Zone
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 16Julian Keith Loren, Innovation Management Institute.
CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Typically,the FURTHER from the DESIGN COMFORT ZONE,
the LARGER the necessary team of mutually-reinforcing ideas
Distance from the Design Comfort Zone
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
The vast majority of solutions lie within the region shown below
Distance from the Design Comfort Zone
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
Most Solutions
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 18Julian Keith Loren, Innovation Management Institute.
CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Distance from the Design Comfort Zone
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
Problems here can’t be addressed by small teams of ideas.
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Distance from the Design Comfort Zone
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
EXAMPLES
Award-winning product design
Minimally-disruptive
new business model
Incremental product or
service innovation
Product or service
requiring new customer behaviors
Innovation supporting White
Space / Blue Ocean Strategy® goals
Social venture developing
innovative products or services for rural sub-saharan Africa
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 20Julian Keith Loren, Innovation Management Institute.
CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
Distance from the Design Comfort Zone
Here you should reserve judgment + prototype quickly.
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 21Julian Keith Loren, Innovation Management Institute.
CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
Distance from the Design Comfort Zone
Here you should reserve judgment + prototype quickly.
Here you should reserve no judgment + pilot wisely + prototype strategically.
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
10/19/2010 22Julian Keith Loren, Innovation Management Institute.
CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
Distance from the Design Comfort Zone
How can we help Social Entrepreneurs who only know how to innovate here …
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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CHALLENGES
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
Distance from the Design Comfort Zone
How can we help Social Entrepreneurs who only know how to innovate here …
… take on design challenges out here?
SOCIAL VENTURE - DESIGN + INNO MGMT CHALLENGES
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PLEASE HELP!
DESIGNCOMFORT
ZONE
WAYOUTSIDETHE ZONE
Distance from the Design Comfort Zone
Number of Required
Ideas
SINGLE“IDEA
ATOM”
HUGE“IDEA
MOLECULE”
We’re working to tailor Design Strategy + Innovation Management curriculum to the needs of Social Entrepreneurs.
Please see where we are and let us know your ideas at http://bit.ly/SocEntCur