design in context 1980-1990. 1980s during the 1980s the trend for more visually complex graphic and...
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Design in Context
1980-1990
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1980s• During the 1980s the trend for more visually
complex graphic and graphic design grew rapidly.
• The most notable area of expansion was in magazine publications.
• One such magazine that stood out was the highly influential and important style magazine i-D.
• i-D was produced by art director Terry Jones and it was described as anti establishment,spontaneous and unconventional.Unpredictability was its formula and it used photocopier distortions,typewriter and handwritten text etc.
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i-D magazine cover
All covers feature a winking model !
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1984• The Apple Mackintosh computer was
launched in 1984.• It was distinguished by its user friendly
approach with a unique what you see is what you get presentation.
• Design layouts could be taken to a more finalized stage of visualization dispensing with the need for typesetting.
• As a result the designer became responsible for such details as line length, hyphenation,justification,kerning,tracking and letter spacing.
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QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Neville Brody
• Brody was one of a new breed of designers who thrived on the new freedom that the Mac allowed.
• Although Brody was influenced by new wave his was characterized by a strong underlying grid system and Modernist Swiss Style influenced can be clearly seen through out his work.
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Neville Brody
• Brody was art director for ‘The Face’ magazine from 1981 and later he worked as a designer and director for his own digital type foundry ‘Font Works’.
The Graphic Language of Neville Brody was published in 1988 and there was a retrospective of his work held at the V &A museum at the same time.
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Émigré
• Émigré was another important and influential magazine launched in 1982.
• It was designed and produced in California by husband and wife team, Rudy Vanderlans and Zuzano Licko.
• It was a cult magazine about experimental type, typography and graphic design.
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Ray Gun
• Another important and influential magazine launched in 1992 with art direction by the innovative designer David Carson.
• Ray gun was an alternative music magazine and had an immediate impact and rapport with its young readership.
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1900-2000
• Graphic design during this decade often required more and more of its audience in order to understand the message that the designer was trying to convey.
• This style of design has become to be known as deconstruction,
• Briefly explained deconstruction suggests that words derive their meaning entirely from their context and not from their references to objects or ideas.
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deconstruction…..• The style is characterized by distressed type,
which is usually layered,fragmented and distorted in order to communicate emotions or associations.
• Key words and sentences are legible and often emphasized.
• Usually the reader has to work through confused lines and images in order to get the message and /or understand what is being written.
• The reader is often forced into an interactive process of decoding or reconstruction…this doesn’t always happen !
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Computer Technology
• Lastly computer technology, in which typefaces and found images can be scanned and reworked easily was and still is instrumental in contributing to contemporary design style.
• Continuing advances in software and technology will continue to change and affect design in the future.
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Jeffery Keedy
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QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
![Page 31: Design in Context 1980-1990. 1980s During the 1980s the trend for more visually complex graphic and graphic design grew rapidly. The most notable area](https://reader035.vdocuments.mx/reader035/viewer/2022070407/56649e1b5503460f94b08e93/html5/thumbnails/31.jpg)
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
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Edward Fella
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THE END