Downtown HotelGrand Opening: New Year’s Day

Mary Frontzak

LobbyModern Theme

Location

Chicago

● 30 floors● 1,000 rooms● Leisure● Corporate

Amenities ● Pool● Restaurants● Fitness room● Free wi-fi● Meeting space● Business center● Valet parking● Room service● Cafe● Bar● Gift shop● ATM● Banquet room● Spa● Breakfast

Restaurants

BBQ● Ribs● Chicken● Potatoes

Fancy● Escargot ● Steak● Fish● Desert

Staff● Front desk ● Housekeeping ● Food and beverage● Catering ● Maintenance ● Security ● Accounting● Banquets● Restaurants● Bar ● Sales ● Pool ● Gift shop ● Cafe● Spa

Rooms and Rates

Standard Room $1,000● 1 Queen● Desk● Mini-fridge● Small balcony● Bath● TV

Rooms and Rates

Deluxe Room $1,400● 2 Queens● Full bath● Large balcony● 2 TVs● Desk● Couch

Rooms and Rates

Junior Suite $1,800● Living room● Big balcony● 2 TVs● King size ● Kitchenette● Bath

Rooms and Rates

Presidential Suite $2,000● Living room● Dining room● 2 TVs● 2 kings● kitchenette● Big balcony● Bath

Rooms and RatesHoneymoon Suite $2,400● Living room● Dining room● 1 King ● 2 TVs ● Jacuzzi ● Fireplace● Pool● Big balcony● Kitchenette● Bath

Marketing Plan

Target audience: ● leisure ● business

Ways to communicate brand values:● personal selling● brochures● print advertisements ● direct mail● customer loyalty● Website