design guidlines
DESCRIPTION
These Design Guidelines are intended to help all National Contingents to the 22nd World Scout Jamboree with mar- keting and promotion for the event.The Design Guidelines contain all the design elements, including the official logo, several alternative logos, guidelines for layout of the logo, the colours, and the fonts. These elements together make up the Jamboree Design.All the design elements shown in these Design Guidelines are available electronically on the accompanying CD. We have also included templates for some marketing materials which may be used as they are, or customised to suit local needs.TRANSCRIPT
1 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
Design Guidelines
Simply ScoutingSimplement du Scoutisme
2 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
Design Guidelines for the 22nd World Scout Jamboree Sweden 2011
These Design Guidelines are intended to help all National Contingents to the 22nd World Scout Jamboree with mar-
keting and promotion for the event.
The Design Guidelines contain all the design elements, including the official logo, several alternative logos, guidelines
for layout of the logo, the colours, and the fonts. These elements together make up the Jamboree Design.
All the design elements shown in these Design Guidelines are available electronically on the accompanying CD. We
have also included templates for some marketing materials which may be used as they are, or customised to suit local
needs.
If you would like more information about the Jamboree Design, please contact the Jamboree Office:
info @ worldscoutjamboree.se
World Scout Jamboree
Svenska Scoutrådet
Box 12280
10227 Stockholm
Sweden
The Official Logo 3
The Alternative Logos 4
The Colours of the Logo 5
The Logo in Black or Greytones 6
Backgrounds to the Logo 7
Placement of the Logo 8
The Size of the Logo 9
The Pictograms of the Logo 10
Usage of Fonts 11
Copyright of the Logo 12
3 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
The Official Logo
Simply ScoutingSimplement du Scoutisme
The pictograms represent feelings and ideas behind the 22nd World Scout Jamboree.
The slogan of the 22nd World Scout Jamboree in both English and French.
The official name of the 22nd World Scout Jamboree in both English and French.
The WOSM emblem symbolises that the 22nd World Scout Jamboree is an event of the World Organization of the Scout Movement.
4 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
The Alternative Logos
Simply ScoutingSimplement du Scoutisme
Simply ScoutingSimplement du Scoutisme
1. The official Text Logo, to be used in letterheads, badges, brochures etc.
2. The Slogan Logo, to be used on banners, exhibition materials, clothes etc.
3. The Cloud Logo, to be used in free de-sign on clothes, exhibition material etc.
4. The Square Logo, to be used on flags, banners etc.
5 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
The Colours of the Logo
Simply ScoutingSimplement du Scoutisme
WOSM purple - PMS 527 C - C:79 M:94 Y:0 K:0
Water blue - PMS 289 C - C:100 M:60 Y:0 K:56 Sky blue - PMS 276 C - C:69 M:34 Y:0 K:0
6 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
The Logo in Black or Greytones
Simply ScoutingSimplement du Scoutisme
Black - Process Black 100%
Simply ScoutingSimplement du Scoutisme
Grey - Process Black 50%
Black - Process Black 100%
7 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
Backgrounds to the Logo
Simply ScoutingSimplement du Scoutisme
On a white background the logo should always be used with the WOSM emblem in WOSM purple.
Simply ScoutingSimplement du Scoutisme
On a water blue background the logo should always be used with the WOSM emblem in white.
Simply ScoutingSimplement du Scoutisme
On an image background, the logo should always be used in an inverted white version. On other coloured backgrounds, the WOSM emblem should be white, and the text and pictograms may be blue or white.
8 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
Placement of the Logo
Simply ScoutingSimplement du Scoutisme
x
x x
Simply ScoutingSimplement du Scoutisme
y
z
Simply ScoutingSimplement du Scoutisme
x xx
z
Upper left corner placement
Lower right corner placement
Centre placement
y
9 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
The Size of the Logo
Simply ScoutingSimplement du Scoutisme
x
Simply ScoutingSimplement du Scoutisme
Simply ScoutingSimplement du Scoutisme
x
When the logo is placed in a corner, the normal size is 1/2 of the paper width minus x.
When the logo is centred, the normal size is 3/4 of the paper width.
When the logo is placed at the top of a page across the full width of the paper, the margin around the logo is x/2.
x
z z
x/8 x/8x
x/2x/2
10 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
The Pictograms of the Logo
The official logo of the 22nd World Scout Jamboree has 10 pictograms, each in a cloud or bubble shape. The pictograms can be used individually or in groups, free from other ele-ments or in conjunction with the logo.
The cloud represents the ideas and the dreams of Simply Scouting. Both versions of the cloud shown here (the outline and the solid shape) can be used as independent design ele-ments or can be a part of a new pictogram.
11 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
Usage of fonts
Jamboree RomanThis is the regular font for introductory text, body copy,
captions, footnotes etc.ABCDEFGHIJKLMNO PQRSTUVXYZÅÄÖabcdefghijklmnopqrstuvxyzåäö1234567890
Jamboree ScriptThis is the script font for highlighting individual words or
sentences. It should stand for itself in the layout and shouldn’t
be mixed with Jamboree Roman in texts.
ABCDEFGHIJKLNO PQRST U VXYZÅÄÖabcdefghijklmnopqrstuvxyzåäö1234567890
Jamboree BoldThis is the bold font for headlines. ABCDEFGHIJKLMNO
PQRSTUVXYZÅÄÖabcdefghijklmnopqrstuvxyzåäö1234567890
Jamboree ItalicThis is the italic font for highlighting individual words or
texts. It can also be used for separating a second language in a
layout.
ABCDEFGHIJKLMNO PQRSTUVXYZÅÄÖabcdefghijklmnopqrstuvxyzåäö1234567890
These fonts have been produced specially for the 22nd World Scout Jamboree. They may be found on the CD accompanying these Design Guidelines, and may be used by any National Contingent and any National Scout Organisation for the purpose of marketing the 22nd World Scout Jamboree.
12 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
Copyright of the Logo
General principlesAll design elements of the 22nd World Scout Jamboree can be used unchanged as described in these Design Guidelines by any National Contingent attending the 22nd World Scout Jam-boree and any National Scout Organisation for the purpose of marketing the 22nd World Scout Jamboree.
All commercial use by any National Scout Organisation or any non-Scout actor needs a licence from the office of the 22nd World Scout Jamboree.
All use of the 22nd World Scout Jamboree design must be consistent with the good image and the values of Scouting.
All products featuring the Jamboree design must show clearly that the design is protected.
Non-commercial useAny National Scout Organisation may use the 22nd World Scout Jamboree design on items which are used to promote and communicate the 22nd World Scout Jamboree without financial gain.
National Scout Organisations are requested to send a copy of all items featuring the design of the 22nd World Scout Jambo-ree to the Jamboree Office for the official record of the event.
Commercial licencesAny commercial use (Scout or non-Scout) of the design of the 22nd World Scout Jamboree must be authorised by the Jamboree Office. Licences for commercial use of the Jamboree design will only be granted where items will be sold to raise money on behalf of Scouting.
To obtain a Commercial Licence, please apply to the Jamboree Office, including the following information:
• A description of the product (including pictures or samples where possible)
• Quantity to be produced• Name and contact details for the manufacturer• Estimated manufacturing cost and selling price• Name and contact details for the distributor
Derivative Jamboree designThe 22nd World Scout Jamboree design can be used in any ex-isting form as described in these Design Guidelines, or can be incorporated as part of a derivative Jamboree design produced by a National Scout Organisation.
No licence is required from the Jamboree Office for a National Scout Organisation to use a derivative design (commercially or non-commercially), providing the derivative design is signifi-cantly different from the original Jamboree design.
If the derivative design includes the World Scout Emblem, please request permission to use it by contacting the World Scout Bureau at : brand @ scout.org.
ProtectionThe 22nd World Scout Jamboree logo has been registered as a trademark with the World Intellectual Property Organization (WIPO). This protection allows the office of the 22nd World Scout Jamboree to take legal action against any individual or entity for unauthorised reproduction of the logo.
The World Scout Emblem is a registered trademark, property of the World Scout Bureau, inc. The World Scout Bureau may take legal action against any individual or entity for unauthor-ised reproduction of the Emblem.
National Scout Organisations are encouraged to register and protect the 22nd World Scout Jamboree design and any deriva-tive Jamboree design in their own country.
ContactFor more information and to obtain a licence, please contact the office of the 22nd World Scout Jamboree.
info @ worldscoutjamboree.se
World Scout JamboreeSvenska ScoutrådetBox 1228010227 StockholmSweden.
13 www.worldscoutjamboree.se22nd World Scout Jamboree Sweden 2011
Electronic files
Accompanying this document there is a CD containing promotional material.
These materials may be used as they are, or customised to your own needs.
National Scout Organisations are requested to send a copy of all items produced to promote the 22nd World Scout Jamboree to the Jamboree Office for the official record of the event.
On the CD you will find the following materials:Logo
Text logoIncluding logos designed to be correctly placed across an A4 or letter-size sheet.
Slogan logoSquare logoCloud logo
PictogramsTreeElkStarDoveMusicBoatUnicycleFireTentCandleCloud solidCloud outline
FontsJamboree RomanJamboree BoldJamboree ItalicJamboree Script
TemplatesLetterhead (A4 or letter size)Whitepaper (A4 or letter size)Newsletter (A4 or letter size)Brochure (A4 or letter size)Postcard (A6)PosterPowerPoint presentationWeb banners
FilmPromotional Film for the Jamboree in VCD format
(please note that this is the same film as on the accompanying DVD, but in a much lower qual-ity).
Software to show the VCD film.