design for yourself

Commuication Design Julia Choi

PORTFOLIODesign

Yourselffor

TY

PE

SPECIMENBOOK

Jenson

Bodoni

Gill sans

17981929

1470

TYPE HISTORY SPECIMEN BOOKType History Specimen Book is designed to have the visual and historical qualities of each type de-sign and they have meaings all their own. This type specimen book is to understand where and when the typefaces come from, what they were originally intended for, and how they were first used. The cov-er design is contemporary in appearance showing some of the interesting combinations of all three typefaces used in this specimen book.

7.5” x 10”

ABCDE FGH I J K L M N

1 2 3 45 6 7 8G

ill

san

s

BODONI

JENSON

&! ?: ; , .A B C D E F1 2 3 4 5

Bod

oni

Gill sans

JensonBODONI

in Parama, Italy

Giambatistta Bodoni

A B C D E F G H I J K L M N O P Q R S T a b c d e f g h i j k l m n o p q r s

0 1 2 3 4 5 6 7 8 9&?— { } ( ) : ; , .

strong stroke

designed

1798==

The radical Modern–style types of Giambattista Bodoni arrived on the typographic scene in Europe in about 1798. Bodoni was determined to produce letterforms of great beauty. His type had a strong vertical stress, an abrupt contrast between the thick and think letter strokes, and slightly concave hairline, bracketed serifs. Bodoni has been revived by many type founders during the 20th cen–trury, including Linotype 1914–16 and Monotype 1921.

Romantic Type

Bodoni is a serif, classified as Ddone Modern

A narrow underlying structure, geometric constructiondrew inspiration, mostly from Didot

BODONI

J E N S O N

Nicholas Jenson

{Renaissance Type}

Adobe Jenson is an old style serif typeface drawn for Adobe Systems by type designer Roger Slimbach. Its Roman styles are based on a Venetian old style text

face cut by Nicolas Jenson. In 1470, Nicholas Jenson (1420-80), a French type cutter and printer who lived in Venice, produced a type that surpassed all the earlier roman types cut in Italy. Jenson went on to produce a second type six years later, known as the white letter roman, and used for the printing of Nonius Peripatetica. This type had a slight contrast between thick and think strokes, the serifs were heavy and steeply sloped, the low-er-case e had a sloping horizontal bar, the letters had a diagonal stress, and the ascenders had slanted serifs. The fine proportions of Jenson’s type have been an inspiration for type designers ever since.¶ Although the predominant typographic style in Italy was roman, it was not exclusively so. Even Jenson still continued to produce books using the black letter, as did others.

Designed in 1470, VeniceAd o b e re- d e s i g ne d i n 19 9 6

B y R o b e r t S l i m b a c h

A slight contrast between

thick and thin strokes

oldstyle fugures

{1470}

ABCDEFGHIJKLMNOPQA B C DE FGH I J K L M NOP

a b c d e f g h i j k l m n o

0 1 2 3 4 5 6 7 8 9

& ! ? — ( ) : ; , .

ABCDEFGHIJKLMNOPQABCDEFGHI JKLMNOP

a b c d e f g h i j k l m n o

& ! ? — ( ) : ; , .

eric gill

MONOTYPE

Gg

A B C D E FA B C D E F0 1 2 3 4 5 6 7 8 9& ! ? – < > ( ) : ; , .

GILL S

HUMANISTSANSSERIF

Eric Gill’s elegant and influential type, one of the most outstanding sans-serif designs of the 20th century, was issued by Monotype in England for mechanical composition in by Monotype in England for mechanical composi–tion in 1929. Gill Sans was inspired by Edward Johnston’s type for the London Underground in 1916 and started life as a lettering style for the sign on the font of the bookshop of a friend of Gill’s. A Humanist san serif, it follows the style of classical Roman letterforms, such as the double story of the lower–case g and the scale and proportions of the capital letters.

1929

A

Aa Qq Rr

Aa Qq Rr

ANS

TYPE HISTORY SPECIMEN BOOK3

DUMB

Marry YouIt's a BEAUTIFUL nightWe’re looking for something

Hey babyI think I wanna Marry You

Is it the look in your eyesOr is it this dancing juice?

Who cares, I think I wanna

Well, I know this little chapel on the boulevard we can go

No one wi l l know Oh, come on girl

Marry YouNOShots of patron

And it’s on, girl

Don’t say

TO DO

babyI think I wanna Marry You

Who cares if we’re trashed

Got a pocket full of cash we can blow

NONONONO

JUST

SAY

yeah

yeah

yeah

yeah

EXPRESSIVE TYPOGRAPHY POSTERTypography poster is designed to illustrate and interpret the lyrics of the song of my choice. The goal of this poster is to combine both the aspects of expressiveness and clarity of typographic design. This typography poster is based on the song of Marry You by Bruno Mars.

15” x 24”

http://behance.vo.llnwd.net/profiles7/2516609/projects/9006837/234d1ef02fb66ab8ed53bc1a69096150.jpg

It's a BEAUTIFUL nightWe’re looking for

DUMBIs it the look in your eyes

Or is it this dancing juice?Who cares, baby

Who cares, if we’re

Well, I know this little chapel on the boulevard we can goNo one will know Oh, come on girl

Shots of patron

NO NO NO NO NO

And it’s on, girlDon’t say

TO DO


something


I think I wanna Marry You

I think I wanna Marry You

trashed

Marry you

It's a BEAUTIFUL nightWe’re looking for something


Is it the look in your eyes

Or is it this dancing juice?Who cares, baby

I think I wanna

Well, I know this little chapel on the boulevard we can goNo one wi l l know Oh, come on girlWho cares if we’re trashed


Just say yeah, yeah, yeah, yeah, yeahAnd we’ll go, go, go, go, go

If you’re READY, like I’m READY

dumb to do

Marry You

NONONONONO

Shots of patronAnd it’s on, girlDon’t say

Hey babyI think I wanna

Mar

ry Y

ou

Just say I DO

TYPOGRAPHY POSTER5

MOTION TEXT

This motion text is designed to show different aspects of lighting and typography. It is from my personal portfolio.

WASH YOUR HANDS POSTERThis poster is designed to advertise and promote handwashing in public bathrooms. This poster is a collaborative project with Jiyoon Lee. We have pro-duced a number of different designed variations and this poster is the final version.

11” x 17”

CAN'T LET YOU GOBEFORE WASHING YOUR HANDS!!!!!

WHAT’S NEXT?

Stay HealthyPrevent Disease

CAN'T LET YOU GOBEFORE WASHING YOUR HANDS!!!!!

WHAT’S NEXT?

Stay HealthyPrevent Disease

WASH YOUR HANDS POSTER7

Flowavegan lifestyle shop

Design the vegan lifestyle

THE STYLE OF FLOWA

01.

DIY BOOKLETFlowa is my own hypothetical lifestyle brand pro-moting vegan certified products. This is a guide book for Flowa’s customers to give them a sense of what is good and how to be fashionable in vegan style.

5.5” x 8.5”

"No one missed the leather or the fur. Rachel is paving the way for future compassionate designers."

THE STYLE OF FLOWAMade by Julia Choi

FLOWA BROCHUREThis brochure is designed for my own hypothetical brand Flowa as a part of my grad project. The im-ages of this brochure are taken from other online sources.

18” x 6”

Design for the vegan lifestyleBeing eco-friendly makes you

feel good about yourself.

Being vegan is a simple way to make a difference for animals and the earth.

Flowa proves that vegan fashion can be cute, chic & sexy.

THE STYLE OF FLOWA

FLOWA BROCHURE9

Flowa designs and produces vegan-friendly women’s lifestyle products like clothing, footwear and handmade cotton bags. Flowa promotes both personal and environmental wellbeing. We love the warmth and comfort of nature, and we bring that love to the making of our products.

WHAT ARE VEGAN PRODUCTS?


Natural Rubber

Image Credits:http://www.bboram.co.krhttp://cafe.naver.com/vintageworks/2679http://www.gongjangs.com

Flowa shoes are made from eco-friendly materials. We only use organic cotton and natural rubber in our shoe products. We do not use animal products of any kind.

In trying to avoid animal sacrificed products like leather, vegan–certified products have emerged in the marketplace. Vegan products are made from non-leather materials like hemp, cotton, rubber and spandex as well as some composite materials. Dyed with low impact fabrin dyes and sustainably printed with water based inks.

GRAD SHOW POSTERThis poster is designed as a part of my grad show. It is designed to be presented as a banner for my exhibi-tion. The images are taken by me and they are of the packaging design for the hypothetical brand Flowa.

11” x 17”

Design for the vegan lifestyle

MINIMAL

NATURALNEUTRAL

BEAUTIFUL

[less is more]

[as in nature]

[more than colours]

[as always]


MINIMAL

NATURALNEUTRAL

BEAUTIFUL

[less is more]

[as in nature]

[more than colours]

[as always]

GRAD SHOW POSTER11





FLOWA PACKAGING DESIGNMy project is to conceptualize and design various packaging and advertising materials for Flowa.

8.5” x 11”

13 FLOWA PACKAGING DESIGN




Design for the vegan lifestyleFlowa

vegan lifestyle shop




FLOWA BUSINESS CARDS

833 Seymour Street

Tel 604.123.4566Fax 604.134.7777

Vancouver, BC, Canada

[email protected]

V6B 0G4Flowavegan lifestyle shop


tel 604.123.4566 fax 604.123.7777 [email protected]


www.veganflowa.com


www.veganflowa.com

15 FLOWA BUSINESS CARDS

3.5” x 2”

FLOWA SHOPPING BAGA reusable organic cotton shopping bag.

I love the warmth and comfort of nature.

design for yourself

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