design for makers (florence edition)

Leandro Agrò | Gmail, Twitter, Skype: leeander

Design for MakersFlorence Edition

Tuesday, September 25, 12


Crazy Years

usabilityIxD

AI, Virtual AssistantInternet of Things

Prototypes

iPhone Eye-TrackingMultimodal UI

UXDesign Strategy



The time of Internet of Things is now50 Billion connected objects await us on the threshold of 2020, and many of these will necessarily be "autonomous"

* In 2008 the number of connected objects has exceeded that of humans

Web 1 it was about data; Web 2 is about people; Web 3 will be about objects



Time of Makers

Makers, are Hybrids by definition



Italian Design, Reloaded

Maybe we can not have another Renaissance, but we can certainly fix Italian Design



Design it is not -anymore- about shape. Design is about behavior



Behaviors (not just style)

iPod+iTunes



Design (Rules) for Makers“Even asocial objects, dream of Clouds”



the History of its past (how it is made, where it was produced, how it is used) and its future (as it is disassembled, valued in its parts, recycled, disposed of).

Every object must KNOW STORIES



Every object should know something about the world around it through sensors, or at least know when and where it is used.

Every object must BE SENTIENT

The Blubelle Dress changes the look instantaneously according to our

emotional state and our personality.



Every object must be able to communicate and share its status across social networks used by humans, "participating" in their social relationships.

Every object must BE SOCIAL



Can Makers re-start Italy?Why Startups should think BIG?



Is Startup a state of mind?



"Meanwhile we have economic meltdown, global warming, oil price shocks, terrible education in this country, dysfunctional politics,"

"What are we doing as an industry to apply our intelligence to solve these problems? I'd love to see a lot more focus in this community on moving away from more things for people to consume and really tackling the hard problems of the world."

http://www.metacafe.com/watch/1789277/tim_oreilly_urges_web_2_0_firms_to_solve_real_world_problems/





+ Startups +Makers Leave the culture of the industrial era and that of the broadcast, move to the era of the Internet, applying it in every field through startups.

"If in the United States more than 50% of new jobs are created within companies that have less than five years of life, evidently the startups all together work."

"If Apple has enough cash to pay in cash the debt of eight European Countries, it will mean something, right?”



Startups = GROWTH!A startup has to make something it can deliver to a large market, and ideas of that type are so valuable that all the obvious ones are already taken.

If you want to understand startups, understand growth.How fast does a company have to grow to be considered a startup?During Y Combinator we measure growth rate per week,

A company that grows at 1% a week will grow 1.7x a year, whereas a company that grows at 5% a week will grow 12.6x. A company making $1000 a month (a typical number early in YC) and growing at 1% a week will 4 years later be making $7900 a month, which is less than a good programmer makes in salary in Silicon Valley. A startup that grows at 5% a week will in 4 years be making $25 million a month.

The reason VCs like to invest in startups because founders can't enrich themselves without also enriching the investors.

Paul Graham (born 1964) is a programmer, venture capitalist, and author. He is known for his work on Lisp, for co-founding Viaweb (which became Yahoo! Store), and for co-founding the Y Combinator seed capital firm.

http://paulgraham.com/growth.htmlPaul Graham September 2012


http://paulgraham.com/growth.html

http://paulgraham.com/growth.html


Put an OBJECT in the pocket, car, home or office desk of every person, user, customer, partner, affiliate, etc. through which to enter into a dialogue, with bidirectional logic and in a social network.

This is the opportunity provided by the INTERNET OF THINGS.

“

The BIG Opportunity


700


To infinity and beyond... The INTERNET OF THINGS, is the next wavethe next big opportunityIt would require a national mobilization on these issuesbecause it is a bit like when the Web2.0 startedonly MUCH bigger

We could wait for the wave to matureand this would make us mere users oftechnology developed by others

or jump in the wavesfail in a number of casesand also have some successand in the process develop IoT technologiesthat can be leaders in the global landscape

and to be clear, until we are ready to failwe won’t be ready to win



design for makers (florence edition)

Technology

itunesleandro agr gmail

humans leandro agr gmail

htmlleandro agr gmail

behaviorleandro agr

design rules

sentientevery object

week will4 years

number of connected