design eye for the geek guy-gal - 22 march 2007

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    Who am I?

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    Who am I?

    Engineering / DSP geek

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    Who am I?

    Engineering / DSP geek

    Not a designer

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    Who am I?

    Engineering / DSP geek

    Not a designer Drupal core developer

    Belgian, live in Vancouver

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    Who am I?

    Engineering / DSP geek

    Not a designer Drupal core developer

    Belgian, live in Vancouver

    You may remember me from shows such as ...

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    Garland Theme for Drupal

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    Acko.net

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    10/497LeuvenSpeelt.be

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    Crazy Tripped Out Visuals

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    Crazy Tripped Out Visuals

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    Talk

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    Talk

    The problem

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    Talk

    The problem

    Elements of design (bulk)

    Design process

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    Talk

    The problem

    Elements of design (bulk)

    Design process Style, trends and fashion

    Design on the web

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    Talk

    The problem

    Elements of design (bulk)

    Design process Style, trends and fashion

    Design on the web Great designs exposed

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    MySpace

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    MySpace

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    Local Organisations

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    Small Businesses

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    Raving Lunatics

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    Why?

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    Why?

    Lack of self-criticism

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    Why?

    Lack of self-criticism

    Rush job

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    Why?

    Lack of self-criticism

    Rush job

    Unfamiliar with best practices

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    Why?

    Lack of self-criticism

    Rush job

    Unfamiliar with best practices Inexperience with tools

    Blind spot

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    Why?

    Lack of self-criticism

    Rush job

    Unfamiliar with best practices Inexperience with tools

    Blind spot Bad taste

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    Consequences

    Frustration due to more reading effort

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    Consequences

    Frustration due to more reading effort

    Message is lost

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    Consequences

    Frustration due to more reading effort

    Message is lost Lost business opportunity

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    Consequences

    Frustration due to more reading effort

    Message is lost Lost business opportunity Not taken seriously

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    Consequences

    Frustration due to more reading effort

    Message is lost Lost business opportunity Not taken seriously Lack of beauty and elegance

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    Geeks

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    Geeks

    By nature, abstract and objectify

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    Geeks

    By nature, abstract and objectify

    Less sensitive to aesthetics and details

    Graphics require additional effort

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    Geeks

    By nature, abstract and objectify

    Less sensitive to aesthetics and details

    Graphics require additional effort

    Were smart and adaptive!

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    Geeks

    By nature, abstract and objectify

    Less sensitive to aesthetics and details

    Graphics require additional effort

    Were smart and adaptive! Know your weaknesses

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    How?

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    How?

    This talk

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    How?

    This talk Study of art, design, print

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    How?

    This talk Study of art, design, print Try, reproduce, alter

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    How?

    This talk Study of art, design, print Try, reproduce, alter Time and effort

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    How?

    This talk Study of art, design, print Try, reproduce, alter Time and effort

    Apply to everyday work

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    How?

    This talk Study of art, design, print Try, reproduce, alter Time and effort

    Apply to everyday work Valuable skill

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    Typography is Very Old

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    Typography is Very Old

    Books have existed forcenturies

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    Typography is Very Old

    Books have existed forcenturies

    People havent grownmore eyes

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    Typography is Very Old

    Books have existed forcenturies

    People havent grownmore eyes

    Lots of time to get it right

    Respect existing principles

    T h i V N

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    Typography is Very New

    T h i V N

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    Typography is Very New

    Digital tools

    T h i V N

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    Typography is Very New

    Digital tools Internet

    T h i V N

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    Typography is Very New

    Digital tools Internet Interactive media

    T h i V N

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    Typography is Very New

    Digital tools Internet Interactive media Diverse content

    Many tools

    available to you.

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    Unfortunately

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    UnfortunatelyNo-one can be ... told... what typography is

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    You have to see foryourself.

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    Down TheRabbit Hole

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    Its All About Details

    Good typography is invisible

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    Its All About Details

    Good typography is invisible Tiny changes can have a huge effect Letter design is difficult

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    Its All About Details

    Good typography is invisible Tiny changes can have a huge effect Letter design is difficult

    Fonts and styles add a layer of meaning

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    Optical Illusions

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    Optical Illusions

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    Letters

    a aa a

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    Letters

    Sans-serif Serif

    a aa a

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    Letters

    Sans-serif Serif

    a aa a

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    Letters

    Sans-serif Serif

    a aa a

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    Kerning

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    Kerning

    W OA I LT

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    Kerning

    WCOAVIJLT

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    WCOAVIJLT

    Kerning

    WCOAVIJLT

    Good fonts contain hand-tuned kerning pairs

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    Font Styles & Families

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    Font Styles & Families

    Font, style, face, family

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    Hello Drupal geeks

    Font Styles & Families

    Font, style, face, family Each is a separate set of letters!

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    Hello Drupal geeks

    Hello Drupal geeks

    Font Styles & Families

    Font, style, face, family Each is a separate set of letters!

    l l

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    Hello Drupal geeks

    Hello Drupal geeks

    Font Styles & Families

    Font, style, face, family Each is a separate set of letters!

    l ili

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    Hello Drupal geeks

    Font Styles & Families

    Font, style, face, family Each is a separate set of letters!

    l ili

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    Hello Drupal geeks

    Hello Drupalgeeks

    Font Styles & Families

    Font, style, face, family Each is a separate set of letters!

    S l & ili

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    Hello Drupal geeks

    Hello Drupalgeeks

    Font Styles & Families

    Font, style, face, family Each is a separate set of letters!

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    Hello Drupal geeks

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    Hello Drupalgeeks

    Hello Drupal geeks

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    Hello Drupalgeeks

    Hello Drupal geeks

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    Hello Drupalgeeks

    Hello Drupal geeks

    E h S l h U

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    Each Style has a Use

    E h S l h U

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    Each Style has a Use

    Forget about IB

    E h St l h U

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    Each Style has a Use

    Forget about

    IB

    0123456789 0123456789

    E h St l h U

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    Each Style has a Use

    Forget about

    Serifs

    IB

    0123456789 0123456789

    E h St l h U

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    Each Style has a Use

    Forget about

    Serifs Sans-serif

    IB

    0123456789 0123456789

    E h St l h U

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    Each Style has a Use

    Forget about

    Serifs Sans-serif SMALL CAPS

    IB

    0123456789 0123456789

    E h St l h U

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    Each Style has a Use

    Forget about

    Serifs Sans-serif SMALL CAPS

    Italic

    IB

    0123456789 0123456789

    E h St l h U

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    Each Style has a Use

    Forget about

    Serifs Sans-serif SMALL CAPS

    Italic Hairline toblackthickness

    IB

    0123456789 0123456789

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    Oth A t

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    Other Aspects

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    Oth A t

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    Other Aspects

    Letter spacing: tracking

    Connected letters: ligatures

    G O O D F O R S M A L L H E A D L I N E S

    Shuffle fix flowersShu e ix lowersffl f f

    Or Web 2.0 Style

    GaramondBaskerville

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    Didot

    Eurostile

    Palatino

    GentiumFutura

    Garamond

    FertigoCoraline

    Century

    Gill SansLucida

    Baskerville

    GaramondBaskerville

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    DidotEurostile

    Palatino

    GentiumFutura

    Garamond

    FertigoCoraline

    Century

    Gill SansLucida

    Hinting & Rendering

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    Hinting & Rendering

    Hinting & Rendering

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    Hinting & Rendering

    Displaying fonts on a raster display

    Hinting & Rendering

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    Hinting & Rendering

    Displaying fonts on a raster display

    Hinting & Rendering

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    Hinting & Rendering

    Displaying fonts on a raster display

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    Best Practices

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    Best Practices

    Best Practices

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    Best Practices

    Proper, consistent capitalization

    Best Practices

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    Best Practices

    Proper, consistent capitalization Sentences. Quotes, ACRO-N.Y.M.S. notes

    Best Practices

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    Best Practices

    Proper, consistent capitalization Sentences. Quotes, ACRO-N.Y.M.S. notes

    Formats: 100, 50 10 MB 20:30 23/03

    Best Practices

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    Best Practices

    Proper, consistent capitalization Sentences. Quotes, ACRO-N.Y.M.S. notes

    Formats: 100, 50 10 MB 20:30 23/03 Technical notations and symbols

    Best Practices

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    Best Practices

    Proper, consistent capitalization Sentences. Quotes, ACRO-N.Y.M.S. notes

    Formats: 100, 50 10 MB 20:30 23/03 Technical notations and symbols Line lengths of 50-70 characters

    Best Practices

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    Best Practices

    Proper, consistent capitalization Sentences. Quotes, ACRO-N.Y.M.S. notes

    Formats: 100, 50 10 MB 20:30 23/03 Technical notations and symbols Line lengths of 50-70 characters Tall line spacing (defaults are too low)

    Best Practices

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    Best Practices

    Proper, consistent capitalization Sentences. Quotes, ACRO-N.Y.M.S. notes

    Formats: 100, 50 10 MB 20:30 23/03 Technical notations and symbols Line lengths of 50-70 characters Tall line spacing (defaults are too low) Size affects perception

    Typography

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    Typography

    Typography

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    Typography

    Make an explicit or implicit style sheet

    Typography

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    Typography

    Make an explicit or implicit style sheet Do explore your options

    Typography

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    Typography

    Make an explicit or implicit style sheet Do explore your options

    Dont mix too many fonts

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    Typography

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    Typography

    Make an explicit or implicit style sheet Do explore your options

    Dont mix too many fonts Dont overload styles

    Less is more

    Typography

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    Typography

    Make an explicit or implicit style sheet Do explore your options

    Dont mix too many fonts Dont overload styles

    Less is more Dont misuse fonts

    What now?

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    What now?

    What now?

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    What now?

    Find high quality fonts (free or for pay)

    What now?

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    What now?

    Find high quality fonts (free or for pay)

    Study the letter outlines

    What now?

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    What now?

    Find high quality fonts (free or for pay)

    Study the letter outlines

    Notice subtle differences

    What now?

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    What now?

    Find high quality fonts (free or for pay)

    Study the letter outlines

    Notice subtle differences Design beautiful text compositions

    What now?

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    What now?

    Find high quality fonts (free or for pay)

    Study the letter outlines

    Notice subtle differences Design beautiful text compositions

    Become a typophile

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    Layout Matters

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    Layout Matters

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    Layout Matters

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    Layout Matters

    Document = collection ofelements

    Layout Matters

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    Layout Matters

    Document = collection ofelements

    Paragraphs, titles, images,lists, ...

    Layout Matters

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    Layout Matters

    Document = collection ofelements

    Paragraphs, titles, images,lists, ... Reader scans the layout first

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    Interpretation Rules

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    Interpretation Rules

    Interpretation Rules

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    Interpretation Rules

    Proximity = relationship

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    Interpretation Rules

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    p

    Proximity = relationship Size and position = hierarchy

    Repetition = iteration

    Interpretation Rules

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    p

    Proximity = relationship Size and position = hierarchy

    Repetition = iteration Color and weight = importance

    Interpretation Rules

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    p

    Proximity = relationship Size and position = hierarchy

    Repetition = iteration Color and weight = importance

    Background/border = grouping

    Interpretation Rules

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    p

    Proximity = relationship Size and position = hierarchy

    Repetition = iteration Color and weight = importance

    Background/border = grouping

    Expectations must be matched

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    Navigation

    Logo

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    Navigation

    Main photo

    Main

    feature

    Sidebar

    feature

    Sidebarfeature

    Teaser for

    subsection

    Teaser for

    subsection

    Teaser for

    subsection Links to

    content

    Navigation

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    Navigation

    Main photo

    Main

    feature

    Sidebar

    feature

    Sidebarfeature

    Teaser for

    subsection

    Teaser for

    subsection

    Teaser for

    subsection Links to

    content

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    Layout Example

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    y p

    Layout Example

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    y p

    Layout Example

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    y p

    Layout Example

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    y p

    Exact Optical

    Tips

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    Tips

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    Tips

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    Use visual bounding boxes

    Tips

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    Use visual bounding boxes Align as much as possible

    Tips

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    Use visual bounding boxes Align as much as possible

    Compensate for opticalillusions

    Tips

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    Use visual bounding boxes Align as much as possible

    Compensate for opticalillusions Space according to relation

    and size

    Tips

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    Use visual bounding boxes Align as much as possible

    Compensate for opticalillusions Space according to relation

    and size

    Make variations and compare

    Tips

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    Use visual bounding boxes Align as much as possible

    Compensate for opticalillusions Space according to relation

    and size

    Make variations and compare

    Lorem ipsum dolor sit amet, consectetur

    adipisicing elit, sed do eiusmod tempor

    i idid t t l b t d l li Ut i

    E x c e p t e u r s i n t

    occaecat cupidatat

    id i

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    incididunt ut labore et dolore aliqua. Ut enim

    ad minim, nisi ut aliquip ex ea commodo.

    Eu fugiat nulla pariatur. Consectetur

    adipisicing elit, tempor incididunt ut labore et

    dolore magna aliqua. Ut enim quis nostrud

    exercitation laboris nisi ut aliquip.

    D

    Eiusmod Tempor Incididunt

    Duis aute irure dolor in reprehenderit in voluptate velit esse cillumdolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non

    proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    non proident, sunt in

    culpa qui officia

    deserunt mollit anim

    id est laborum. Duis

    aute irure dolor in

    reprehenderit in

    voluptate velit esse

    Lorem ipsum dolor sit amet, consectetur

    adipisicing elit, sed do eiusmod tempor

    i idid t t l b t d l li Ut i

    E x c e p t e u r s i n t

    occaecat cupidatat

    id i

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    incididunt ut labore et dolore aliqua. Ut enim

    ad minim, nisi ut aliquip ex ea commodo.

    Eu fugiat nulla pariatur. Consectetur

    adipisicing elit, tempor incididunt ut labore et

    dolore magna aliqua. Ut enim quis nostrud

    exercitation laboris nisi ut aliquip.

    D

    Eiusmod Tempor Incididunt

    Duis aute irure dolor in reprehenderit in voluptate velit esse cillumdolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non

    proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    non proident, sunt in

    culpa qui officia

    deserunt mollit anim

    id est laborum. Duis

    aute irure dolor in

    reprehenderit in

    voluptate velit esse

    Lorem ipsum dolor sit amet, consectetur

    adipisicing elit, sed do eiusmod tempor

    incididunt ut labore et dolore aliqua Ut enim

    E x c e p t e u r s i n t

    occaecat cupidatat

    id t t i

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    incididunt ut labore et dolore aliqua. Ut enim

    ad minim, nisi ut aliquip ex ea commodo.

    Eu fugiat nulla pariatur. Consectetur

    adipisicing elit, tempor incididunt ut labore et

    dolore magna aliqua. Ut enim quis nostrud

    exercitation laboris nisi ut aliquip.

    D

    Eiusmod Tempor Incididunt

    Duis aute irure dolor in reprehenderit in voluptate velit esse cillumdolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non

    proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    non proident, sunt in

    culpa qui officia

    deserunt mollit anim

    id est laborum. Duis

    aute irure dolor in

    reprehenderit in

    voluptate velit esse

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    Proportions

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    Proportions

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    Ratio of width and height (4:3, 16:9, ...)

    Proportions

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    Ratio of width and height (4:3, 16:9, ...)

    Consistent use

    Proportions

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    Ratio of width and height (4:3, 16:9, ...)

    Consistent use

    Golden mean (~162:100)

    Proportions

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    Ratio of width and height (4:3, 16:9, ...)

    Consistent use

    Golden mean (~162:100) Proportional margin/padding

    Proportions

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    Ratio of width and height (4:3, 16:9, ...)

    Consistent use

    Golden mean (~162:100) Proportional margin/padding

    Never or

    Presentation Slides

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    Presentation Slides

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    Use graphics as explanation

    Presentation Slides

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    Use graphics as explanation

    Keep text simple

    Presentation Slides

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    Use graphics as explanation

    Keep text simple

    Font size!

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    Presentation Slides

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    Use graphics as explanation

    Keep text simple

    Font size! Simple colors, diagrams and layout

    Use animations for clarity, not novelty

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    http://stopdesign.com/present/2004/ddw-seattle/beauty/?no=31

    http://stopdesign.com/present/2004/ddw-seattle/beauty/?no=31http://stopdesign.com/present/2004/ddw-seattle/beauty/?no=31
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    http://stopdesign.com/present/2004/ddw-seattle/beauty/?no=31

    http://stopdesign.com/present/2004/ddw-seattle/beauty/?no=31http://stopdesign.com/present/2004/ddw-seattle/beauty/?no=31
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    http://stopdesign.com/present/2004/ddw-seattle/beauty/?no=31

    http://stopdesign.com/present/2004/ddw-seattle/beauty/?no=31http://stopdesign.com/present/2004/ddw-seattle/beauty/?no=31
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    Light

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    Light

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    Light

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    Light

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    h2

    2m

    2 + U(r)(r) = E(r)

    h2

    2m

    2 + U(r)(r) = E(r)

    Colors of Light

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    Color Perception

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    Color Perception

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    Color Perception

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    Color Perception

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    Color Perception

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    RGB Color Model

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    Light (additive)

    R G

    B

    CMYK Color Model

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    Ink (subtractive)

    Color Reproduction

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    Color Reproduction

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    Object, Print

    Color Reproduction

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    Object, Print

    CRT monitor

    Color Reproduction

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    Object, Print

    CRT monitor LCD monitor

    HSL Color Model

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    HSL Color Model

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    Approximation of human color perception

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    Color Wheel

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    All hues cover 360

    Color Wheel

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    All hues cover 360

    Suggests symmetry

    Color Wheel

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    All hues cover 360

    Suggests symmetry Rainbow is not

    circular

    Color Shifting

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    Color Shifting

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    Color Theory

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    Color Theory

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    Lots of misconceptions and misinformation

    Color Theory

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    Lots of misconceptions and misinformation Physical color temperature

    Color Theory

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    Lots of misconceptions and misinformation Physical color temperature

    Cultural associations

    Color Theory

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    Lots of misconceptions and misinformation Physical color temperature

    Cultural associations Commercial associations

    Color Theory

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    Lots of misconceptions and misinformation Physical color temperature

    Cultural associations Commercial associations Natural associations

    Color Theory

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    Lots of misconceptions and misinformation Physical color temperature

    Cultural associations Commercial associations Natural associations Stick to simple heuristics (and taste)

    Color Theory

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    Color Theory

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    Warm colors

    Cold colors

    Complementary Colors

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    Complementary Colors

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    Opposite on thecolor wheel

    Complementary Colors

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    Opposite on thecolor wheel

    Avoid combiningpure colors

    Complementary Colors

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    Opposite on thecolor wheel

    Avoid combiningpure colors

    Good for contrast

    Matching Hues

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    Matching Hues

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    Example heuristic

    Matching Hues

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    Example heuristic 60 range

    Matching Hues

    l h

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    Example heuristic 60 range

    Complementary

    Matching Hues

    l h

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    Example heuristic 60 range

    Complementary

    Making Palettes

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    Making Palettes

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    Monochrome, triadic, ...

    Making Palettes

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    Monochrome, triadic, ... Saturated, subdued, ...

    Making Palettes

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    Monochrome, triadic, ... Saturated, subdued, ...

    Background, foreground,emphasis, highlight, ...

    Making Palettes

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    Monochrome, triadic, ... Saturated, subdued, ...

    Background, foreground,emphasis, highlight, ... Convey mood, setting,

    theme, brand

    Making Palettes

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    Monochrome, triadic, ... Saturated, subdued, ...

    Background, foreground,emphasis, highlight, ... Convey mood, setting,

    theme, brand

    Use entire HSL axes

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    Learning Color

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    Explore an HSL color picker

    Learning Color

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    Explore an HSL color picker Learn color names

    (or make some up)

    Learning Color

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    Explore an HSL color picker Learn color names

    (or make some up)

    Look at existing palettes

    Learning Color

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    Explore an HSL color picker Learn color names

    (or make some up)

    Look at existing palettes

    Make your own

    Use of Color

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    Use of Color

    Attracts more attention than size

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    Attracts more attention than size,typography or layout

    Use of Color

    Attracts more attention than size

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    Attracts more attention than size,typography or layout

    Dont overdo it

    Use of Color

    Attracts more attention than size

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    Attracts more attention than size,typography or layout

    Dont overdo it

    Avoid combining manysaturatedcolors

    Use of Color

    Attracts more attention than size

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    Attracts more attention than size,typography or layout

    Dont overdo it

    Avoid combining manysaturatedcolors Accomodate color blindness

    Use of Color

    Attracts more attention than size

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    Attracts more attention than size,typography or layout

    Dont overdo it

    Avoid combining manysaturatedcolors Accomodate color blindness

    Backgrounds and color can replaceelements like borders or labels

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    Depth Perception

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    Depth Perception

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    Not just stereoscopic

    Depth Perception

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    Not just stereoscopic Use light and shadow as cues

    Depth Perception

    N j i

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    Not just stereoscopic Use light and shadow as cues

    Relative contrast is mostimportant

    Depth Perception

    N j i

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    Not just stereoscopic Use light and shadow as cues

    Relative contrast is mostimportant Focus and perspective

    Depth Perception

    N j i

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    Not just stereoscopic Use light and shadow as cues

    Relative contrast is mostimportant Focus and perspective

    Must be consistent

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    Relative Contrast

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    Relative Contrast

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    Relative Contrast

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    Gaussian blur is your friend

    Graphical Uses

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    Graphical Uses

    Gradients can direct the eye

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    Gradients can direct the eye

    Graphical Uses

    Gradients can direct the eye

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    Gradients can direct the eye Blurry shadows instead of sharp borders

    Graphical Uses

    Gradients can direct the eye

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    Gradients can direct the eye Blurry shadows instead of sharp borders

    Make elements stand out or nest them

    Graphical Uses

    Gradients can direct the eye

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    Gradients can direct the eye Blurry shadows instead of sharp borders

    Make elements stand out or nest them Convey mood, motion, setting, location

    Graphical Uses

    Gradients can direct the eye

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    Gradients can direct the eye Blurry shadows instead of sharp borders

    Make elements stand out or nest them Convey mood, motion, setting, location Mimic natural light and materials

    Graphical Uses

    Gradients can direct the eye

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    y Blurry shadows instead of sharp borders

    Make elements stand out or nest them Convey mood, motion, setting, location Mimic natural light and materials

    Must appear convincing!

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    Image Formats

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    Image Formats

    Raster: PNG, JPEG, GIF,

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    , , ,TIFF, BMP, ...

    Image Formats

    Raster: PNG, JPEG, GIF,

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    , , ,TIFF, BMP, ...

    Lossy vs. losslesscompression

    Image Formats

    Raster: PNG, JPEG, GIF,

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    , , ,TIFF, BMP, ...

    Lossy vs. losslesscompression

    Number of colors

    Image Formats

    Raster: PNG, JPEG, GIF,

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    TIFF, BMP, ...

    Lossy vs. losslesscompression

    Number of colors

    Vector: SVG, PDF, EPS, ...

    Transparency

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    Transparency

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    Vector graphics (implicit)

    Transparency

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    Vector graphics (implicit)

    Anti-aliased pixels

    Transparency

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    Vector graphics (implicit)

    Anti-aliased pixels Color keying (PNG, GIF)

    Transparency

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    Vector graphics (implicit)

    Anti-aliased pixels Color keying (PNG, GIF)

    Alpha channel (PNG)

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    Image Editors

    L f i l

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    Layers of pixels

    Image Editors

    L f i l

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    Layers of pixels Layer groups

    Image Editors

    L f i l

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    Layers of pixels Layer groups

    Masks

    Image Editors

    Layers of pixels

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    Layers of pixels Layer groups

    Masks Blending modes

    Image Editors

    Layers of pixels

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    Layers of pixels Layer groups

    Masks Blending modes

    Mix raster and vector

    Tips

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    Tips

    Work at high resolution

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    Work at high resolution

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    Tips

    Work at high resolution

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    Work at high resolution Backup all the source files regularly

    Learn alignment tools, guides, ...

    Tips

    Work at high resolution

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    Work at high resolution Backup all the source files regularly

    Learn alignment tools, guides, ... Learn layer effects

    Tips

    Work at high resolution

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    Work at high resolution Backup all the source files regularly

    Learn alignment tools, guides, ... Learn layer effects

    Learn keyboard shortcuts

    Vector Tools

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    Vector Tools

    Very powerful drawing method

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    310/497

    Very powerful drawing method

    Vector Tools

    Very powerful drawing method

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    311/497

    Very powerful drawing method Learn spline editing

    Vector Tools

    Very powerful drawing method

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    312/497

    Very powerful drawing method Learn spline editing

    Easy to trace photographs

    Vector Tools

    Very powerful drawing method

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    313/497

    Very powerful drawing method Learn spline editing

    Easy to trace photographs Draw simple clip-art

    Vector Tools

    Very powerful drawing method

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    314/497

    Very powerful drawing method Learn spline editing

    Easy to trace photographs Draw simple clip-art

    Make UI and design mockups

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    315/497

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    Resolution

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    Resolution

    Screen: 72-110 dpi

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    Screen: 72 110 dpi

    Resolution

    Screen: 72-110 dpi

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    Screen: 72 110 dpi

    Print: 300 dpi photos, 600+ dpi for line art

    Resolution

    Screen: 72-110 dpi

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    Screen: 72 110 dpi

    Print: 300 dpi photos, 600+ dpi for line art

    Upscaling: interpolating filter

    Resolution

    Screen: 72-110 dpi

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    Screen: 72 110 dpi

    Print: 300 dpi photos, 600+ dpi for line art

    Upscaling: interpolating filter Downscaling: averaging filter

    Resolution

    Screen: 72-110 dpi

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    p

    Print: 300 dpi photos, 600+ dpi for line art

    Upscaling: interpolating filter Downscaling: averaging filter

    Not just crispness, but detail

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    Form Follows Function

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    Form Follows Function

    Think about what you want to achieve

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    Form Follows Function

    Think about what you want to achieve

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    Message, theme, mood, ...

    Form Follows Function

    Think about what you want to achieve

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    Message, theme, mood, ...

    Type of design (brochure, community site,logo, banner, t-shirt, ...)

    Form Follows Function

    Think about what you want to achieve

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    Message, theme, mood, ...

    Type of design (brochure, community site,logo, banner, t-shirt, ...) Look at what existing designs do

    (user expectations)

    Brochure

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    Community Profile

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    330/497

    Photo Interface

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    331/497

    Process

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    Process

    Brainstorm

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    Process

    Brainstorm Write down and sketch ideas

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    334/497

    Write down and sketch ideas

    Process

    Brainstorm Write down and sketch ideas

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    335/497

    Write down and sketch ideas Research similar designs

    Process

    Brainstorm Write down and sketch ideas

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    336/497

    Write down and sketch ideas Research similar designs Design the structure

    Process

    Brainstorm Write down and sketch ideas

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    Write down and sketch ideas Research similar designs Design the structure Make a mock-up (or two)

    Process

    Brainstorm Write down and sketch ideas

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    Write down and sketch ideas Research similar designs Design the structure Make a mock-up (or two)

    Convert to target platform (HTML/CSS/PHP)

    Process

    Brainstorm Write down and sketch ideas

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    Write down and sketch ideas Research similar designs Design the structure Make a mock-up (or two)

    Convert to target platform (HTML/CSS/PHP)Always be self-critical and open to new ideas

    Sketching Tips

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    Sketching Tips

    Motor control: draw an elaborate squiggle,trace it accurately and fast in one stroke

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    342/497

    y

    Proportions: sketch simple real life objectson sight

    Sketching Tips

    Motor control: draw an elaborate squiggle,trace it accurately and fast in one stroke

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    Proportions: sketch simple real life objectson sight

    Color/material: look at real life materialsand how they appear

    Sketching Tips

    Motor control: draw an elaborate squiggle,trace it accurately and fast in one stroke

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    Proportions: sketch simple real life objectson sight

    Color/material: look at real life materialsand how they appear

    Perspective: vanishing points, depth

    Sketching Tips

    Motor control: draw an elaborate squiggle,trace it accurately and fast in one stroke

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    Proportions: sketch simple real life objectson sight

    Color/material: look at real life materialsand how they appear

    Perspective: vanishing points, depthIts allowed to look like crap

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    346/497

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    347/497

    Artsy / Retro

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    Artsy / Retro

    MAARTAART ME IE I

    INTERFNTERFACULTAIRULTAIRTHEATERFESTIVALHEATERFESTIVAL

    38VAN/TOT

    M GW

    P

    T

    KJCWN

    S

    M GWP

    TKJCWN

    S

    MGW

    P

    TK

    JCW N

    S

    MGW

    P

    TKJ

    CW NS

    LEUVEN

    TOEGANGSTICKET - GELDIG VOOR: 1 PERSOON

    HISTORIA

    OPENINGSAVOND

    BABYLONTONEEL

    POLITIKA

    NF K

    KATECHETIKA

    PSYCHOLOGIE

    PRIJSUITREIKING

    OVER HET FESTIVAL

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    350/497

    Aesthetics and Design

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    351/497

    Aesthetics and Design

    Subjective

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    Aesthetics and Design

    Subjective Completely fashion and trend dependant

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    353/497

    Completely fashion and trend-dependant

    Aesthetics and Design

    Subjective Completely fashion and trend dependant

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    Completely fashion and trend-dependant

    Mix of creativity and imitation

    Aesthetics and Design

    Subjective Completely fashion and trend dependant

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    Completely fashion and trend-dependant

    Mix of creativity and imitation

    Like clothing, cars or hair styles:defines a period

    Aesthetics and Design

    Subjective Completely fashion and trend dependant

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    Completely fashion and trend-dependant

    Mix of creativity and imitation

    Like clothing, cars or hair styles:defines a period

    Extremely noticable afterwards

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    358/497

    Theres nothingwrong with fashion

    Trends and Style

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    359/497

    Trends and Style

    Very little originality

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    360/497

    Trends and Style

    Very little originality

  • 8/15/2019 Design Eye for the Geek Guy-Gal - 22 March 2007

    361/497

    Retro, faux, restyling

    Trends and Style

    Very little originality

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    362/497

    Retro, faux, restyling

    Associations with feelings, status, lifestyle

    Trends and Style

    Very little originality

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    Retro, faux, restyling

    Associations with feelings, status, lifestyle Gamer clan site, corporate support, indie

    rock band, ...

    Keeping Up

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    Keeping Up

    Broad basis in art and style isuseful

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    365/497

    Keeping Up

    Broad basis in art and style isuseful

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    366/497

    Look at magazines, newspapers,books, blogs

    Keeping Up

    Broad basis in art and style isuseful

  • 8/15/2019 Design Eye for the Geek Guy-Gal - 22 March 2007

    367/497

    Look at magazines, newspapers,books, blogs

    Read design journals

    Keeping Up

    Broad basis in art and style isuseful

  • 8/15/2019 Design Eye for the Geek Guy-Gal - 22 March 2007

    368/497

    Look at magazines, newspapers,books, blogs

    Read design journals

    Deconstruct your favorite designs

    Techniques

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    369/497

    Techniques

    Patterns, ornaments, texture, borders

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    370/497

    Techniques

    Patterns, ornaments, texture, borders Colors, imagery, mood, attitude

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    371/497

    Colors, imagery, mood, attitude

    Techniques

    Patterns, ornaments, texture, borders Colors, imagery, mood, attitude

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    372/497

    Colors, imagery, mood, attitude

    Typography, structure, layout

    Techniques

    Patterns, ornaments, texture, borders Colors, imagery, mood, attitude

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    Colors, imagery, mood, attitude

    Typography, structure, layout

    Use the full palette of possibilities

    Techniques

    Patterns, ornaments, texture, borders Colors, imagery, mood, attitude

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    Colors, imagery, mood, attitude

    Typography, structure, layout

    Use the full palette of possibilities Break rules only when appropriate:

    no rectangles, no bold for headlines, retroinstead of hip, smallcaps for bold, ...

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    375/497

    Good Tools Help

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    376/497

    Good Tools Help

    Photoshop / Illustrator (or equivalent)

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    377/497

    Good Tools Help

    Photoshop / Illustrator (or equivalent)

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    378/497

    CSS inspector, live editing (Firefox ext.)

    Good Tools Help

    Photoshop / Illustrator (or equivalent)

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    379/497

    CSS inspector, live editing (Firefox ext.) HTML validators

    Good Tools Help

    Photoshop / Illustrator (or equivalent)

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    380/497

    CSS inspector, live editing (Firefox ext.) HTML validators Utilities (pngcrush)

    Learn CSS

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    381/497

    ea n CSSIts not that hard

    Learn Semantic HTML

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    382/497

    While youre at it

    Arsenal of Tricks

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    383/497

    Arsenal of Tricks

    Browser bugs & fixes

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    384/497

    Arsenal of Tricks

    Browser bugs & fixes

    Margins and padding

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    385/497

    Arsenal of Tricks

    Browser bugs & fixes

    Margins and paddingFl t d l

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    386/497

    Floats and clears

    Arsenal of Tricks

    Browser bugs & fixes

    Margins and paddingFl t d l

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    Floats and clears

    Sliding doors and background stacking

    Arsenal of Tricks

    Browser bugs & fixes

    Margins and paddingFl t d l

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    Floats and clears

    Sliding doors and background stacking CSS sprites

    Arsenal of Tricks

    Browser bugs & fixes

    Margins and paddingFloats and clears

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    Floats and clears

    Sliding doors and background stacking CSS sprites

    PNG alpha transparency

    Arsenal of Tricks

    Browser bugs & fixes

    Margins and paddingFloats and clears

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    390/497

    Floats and clears

    Sliding doors and background stacking CSS sprites

    PNG alpha transparency

    Tableless layout (templates)

    Type Sucks Online

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    391/497

    Type Sucks Online

    Few good fonts available cross-platform

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    392/497

    Type Sucks Online

    Few good fonts available cross-platform Some typographic CSS attributes (letter-spacing, line-height, font-variant, font-

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    spacing, line height, font variant, font

    weight, font-style)

    Type Sucks Online

    Few good fonts available cross-platform Some typographic CSS attributes (letter-spacing, line-height, font-variant, font-

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    spacing, line height, font variant, font

    weight, font-style)

    Stick to a plain font for body text

    Type Sucks Online

    Few good fonts available cross-platform Some typographic CSS attributes (letter-spacing, line-height, font-variant, font-

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    395/497

    spacing, line height, font variant, font

    weight, font-style)

    Stick to a plain font for body text Different font rendering for CRT and LCD

    Type Sucks Online

    Few good fonts available cross-platform Some typographic CSS attributes (letter-spacing, line-height, font-variant, font-

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    p g, g , ,

    weight, font-style)

    Stick to a plain font for body text Different font rendering for CRT and LCD

    Titles: sIFR, image, or closest font on each

    Styling Web Pages

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    Styling Web Pages

    Many elements oftenleft untouched

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    398/497

    Styling Web Pages

    Many elements oftenleft untouched

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    399/497

    CSS can be beautiful

    Styling Web Pages

    Many elements oftenleft untouched

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    400/497

    CSS can be beautiful Custom CSS tricks

    Styling Web Pages

    Many elements oftenleft untouched

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    401/497

    CSS can be beautiful Custom CSS tricks Better typography

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    Headline for my blog entry

    This is a blog entry to demonstrate how to improve a

    design, starting from a rough structure.

    Ill include a list too:

    Posted by Steven on March 23 2007

    BunniesF t

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    Read more

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve adesign, starting from a rough structure.

    Posted by Steven on March 23 2007

    Ferrets

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve a

    design, starting from a rough structure.

    Ill include a list too:

    Posted by Steven on March 23 2007

    Bunnies Ferrets

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    Read more

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve a

    design, starting from a rough structure.

    Posted by Steven on March 23 2007

    Ferrets

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    Headline for my blog entry

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ill include a list too:

    By Steven

    Bunnies Ferrets

    2007

    MARCH

    23

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    Read more

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ferrets

    By Steven 2007

    MARCH

    23

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ill include a list too:

    By Steven

    Bunnies Ferrets

    2007

    MARCH

    23

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    Read more

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ferrets

    By Steven 2007

    MARCH

    23

    Headline for my blog entry

    By Steven 2007

    MARCH

    23This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ill include a list too:

    Bunnies Ferrets

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    Headline for my blog entry

    By Steven 2007

    MARCH

    23

    Read more

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ferrets

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ill include a list too:

    By Steven 2007

    MARCH

    23

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    Read more

    Bunnies

    Ferrets

    Headline for my blog entry MARCH23

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ill include a list too:

    By Steven 2007

    MARCH

    23

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    Read more

    Bunnies

    Ferrets

    Headline for my blog entry MARCH23

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ill include a list too:

    By Steven 2007

    MARCH

    23

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    Read more

    Bunnies

    Ferrets

    Headline for my blog entry MARCH23

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve a

    design, starting from a rough structure.

    Ill include a list too:

    Read more

    Posted by Steven on March 23 2007

    Bunnies Ferrets

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve a

    design, starting from a rough structure.

    Ill include a list too:

    Posted by Steven on March 23 2007

    Bunnies

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ill include a list too:

    Read more

    Bunnies

    Ferrets

    This is a blog entry to demonstrate how to improve

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    412/497

    Read more Ferrets

    Headline for my blog entry

    This is a blog entry to demonstrate how to improve a

    design, starting from a rough structure.

    Ill include a list too:

    Read more

    Posted by Steven on March 23 2007

    Bunnies Ferrets

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ill include a list too:

    Read more

    Bunnies

    Ferrets

    This is a blog entry to demonstrate how to improve

    a design, starting from a rough structure.

    Ill include a list too:

    Tips

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    Tips

    Appropriate margins for headers,

    paragraphs, lists, list items, images, quotes,

    tables, table cells, form items, comments, etc.

    M lti l f 0 25 0 5 1 (b li id)

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    Multiples of 0.25, 0.5 or 1 em (baseline grid) Small line height for titles, large for body

    Tips

    Appropriate margins for headers,

    paragraphs, lists, list items, images, quotes,

    tables, table cells, form items, comments, etc.

    M lti l f 0 25 0 5 1 (b li id)

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    Multiples of 0.25, 0.5 or 1 em (baseline grid) Small line height for titles, large for body Use font weights and styles consistently

    Tips

    Appropriate margins for headers,

    paragraphs, lists, list items, images, quotes,tables, table cells, form items, comments, etc.

    Multiples of 0 25 0 5 or 1 em (baseline grid)

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    Multiples of 0.25, 0.5 or 1 em (baseline grid) Small line height for titles, large for body Use font weights and styles consistently

    Ensure enough difference betweendifferent font sizes used

    Down The Line

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    Down The Line

    Regularly step back and evaluate your work

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    420/497

    Down The Line

    Regularly step back and evaluate your work Brainstorm about more graphicalpresentations of your content

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    421/497

    Down The Line

    Regularly step back and evaluate your work Brainstorm about more graphicalpresentations of your content

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    422/497

    Try variations

    Down The Line

    Regularly step back and evaluate your work Brainstorm about more graphicalpresentations of your content

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    423/497

    Try variations Search for misalignment, unequal spacing

    Down The Line

    Regularly step back and evaluate your work Brainstorm about more graphicalpresentations of your content

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    Try variations Search for misalignment, unequal spacing Evaluate color use

    Down The Line

    Regularly step back and evaluate your work Brainstorm about more graphicalpresentations of your content

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    425/497

    Try variations Search for misalignment, unequal spacing Evaluate color use See if some elements can be removed

  • 8/15/2019 Design Eye for the Geek Guy-Gal - 22 March 2007

    426/497

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    427/497

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    428/497

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    429/497

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    430/497

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    431/497

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    432/497

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    433/497

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    434/497

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    CSS

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    CSS

    CSS Zen Garden.com

    http://www.csszengarden.com/http://www.csszengarden.com/
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    CSS

    CSS Zen Garden.com CSS Beauty.com

    http://www.cssbeauty.com/http://www.cssbeauty.com/http://www.csszengarden.com/http://www.csszengarden.com/
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    CSS

    CSS Zen Garden.com CSS Beauty.com

    A List Apart.com

    http://www.alistapart.com/http://www.cssbeauty.com/http://www.cssbeauty.com/http://www.csszengarden.com/http://www.csszengarden.com/
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    CSS

    CSS Zen Garden.com CSS Beauty.com

    A List Apart.com

    http://www.alistapart.com/http://www.alistapart.com/http://www.positioniseverything.net/http://www.alistapart.com/http://www.cssbeauty.com/http://www.cssbeauty.com/http://www.csszengarden.com/http://www.csszengarden.com/
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    Position Is Everything.net

    CSS

    CSS Zen Garden.com CSS Beauty.com

    A List Apart.com

    http://www.alistapart.com/http://www.positioniseverything.net/http://www.positioniseverything.net/http://www.alistapart.com/http://www.alistapart.com/http://www.w3.org/http://www.positioniseverything.net/http://www.alistapart.com/http://www.cssbeauty.com/http://www.cssbeauty.com/http://www.csszengarden.com/http://www.csszengarden.com/
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    Position Is Everything.net W3.org

    Typography

    http://www.alistapart.com/http://www.cssbeauty.com/http://www.w3.org/http://www.w3.org/http://www.positioniseverything.net/http://www.positioniseverything.net/http://www.alistapart.com/http://www.alistapart.com/
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    Typography

    The Elements of TypographicStyle Robert Bringhurst

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    Typography

    The Elements of TypographicStyle Robert Bringhurst Web Typography.net

    http://webtypography.net/http://webtypography.net/
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    Typography

    The Elements of TypographicStyle Robert Bringhurst Web Typography.net

    http://www.typophile.com/http://webtypography.net/http://webtypography.net/
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    Typophile.com

    Typography

    The Elements of TypographicStyle Robert Bringhurst Web Typography.net

    h l

    http://www.typophile.com/http://www.typophile.com/http://www.typophile.com/http://www.myfonts.com/WhatTheFont/http://www.typophile.com/http://www.typophile.com/http://webtypography.net/http://webtypography.net/
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    Typophile.com My Fonts.com/What The Font

    Typography

    The Elements of TypographicStyle Robert Bringhurst Web Typography.net

    h l

    http://www.typophile.com/http://webtypography.net/http://www.myfonts.com/WhatTheFont/http://www.myfonts.com/WhatTheFont/http://www.typophile.com/http://www.typophile.com/http://www.myfonts.com/WhatTheFont/http://www.typophile.com/http://www.typophile.com/http://webtypography.net/http://webtypography.net/
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    Typophile.com My Fonts.com/What The Font Font Leech.com

    Design

    http://www.typophile.com/http://webtypography.net/http://www.fontleech.com/http://www.fontleech.com/http://www.myfonts.com/WhatTheFont/http://www.myfonts.com/WhatTheFont/http://www.typophile.com/http://www.typophile.com/
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    Design

    Colour Lovers.com

    http://www.colorlovers.com/http://www.colorlovers.com/
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    Design

    Colour Lovers.comSmashing Magazine.com

    http://www.smashingmagazine.com/http://www.colorlovers.com/http://www.colorlovers.com/
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