EmphasisAmazon

Emphasis is created by one large image in the middle of the home page.

RhythmEtsy

The pictures in lines and rows keep your eyes moving from one to the next, creating rhythm.

SimplicityGoogle

All white space except for the logo and search bar exhibits simplicity.

UNITY• Coke and Target both use a single

color emphasis to create unity.

• The similar colors are grouped and separated by large white areas.

VARIETY

• TV show/magazine Top Gear uses a varying size and offset picture layout to create variety on its site.

BalancePinterest

Balance is created by equal rows of images on each side of the page.

ScaleGap

The Gap uses different sized images that exhibit the design element of scale.

Amy RoseMax RinkelAndrea Bennett