design criticism and the creative process
DESCRIPTION
A presentation of Design Criticism and the Creative Process, originally published on A List Apart, for Ignite Toronto on February 10, 2011. The slides are Pechu Kucha style, meant to be onscreen for 15 seconds before automatically advancing to the next slide. I discuss how to improve critiques and get more out of them. Read the original article here: http://www.alistapart.com/articles/design-criticism-creative-process/TRANSCRIPT
and the
Creative Process
Design Criticism
Cassie McDaniel / @cassiemc
says Elbert Hubbard, American writer
To avoid criticism:
photo by JMRosenfeld
Good criticism guides good design
photo by JMRosenfeld
Bad criticism impedes good design
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Objective
The ideal design process
The realistic design process
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Objective
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ObjectiveFeedback
The solution
Difficult feedback!
Subjective criticism!
Establish clear, measurable goals.
Lack of clarity!
(Most people don’t)
Speak clearly
Micromanagement!
Make that headline2pt sizes bigger.3pt smaller
bigger
Focus on the problem, not the solution.
It looks fine.Let’s go with it.
Design apathy!
Talk about your rationale.
Too much negativity!
colors layout type
imagery
hairbuttons
mood
Criticism is negotiable.
The better we communicate,The less we needto negotiate.
“Design Criticism and the Creative Process”
www.alistapart.com
@cassiemc
Full article on
www.cassiemcdaniel.com