design concepts
TRANSCRIPT
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Happy to welcome you
For this creative task of designing
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What is a design ?
• A plan or drawing produced to show the appearance and working of something before it is made. it is the plan intended for a purpose………our intend here is to design handloom textile products.
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Elements of design
• Lines
• forms and shapes
• colours
• textures
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lines
• Gives direction, communication, the imaginary limits or outline of a product and form the shapes
• Lines are 4 types,
• 1. vertical lines
• 2. horizontal lines
• 3. diagonal lines
• 4. curved lines
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Forms and shapes
• The outward form of something as produced by their outlines are perceived as its shape.
• it may be natural forms
• abstract forms
• geometrical forms
• conventional forms
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colours
• An objects property of producing different sensations in brain through the eyes of observers as a result of the way it reflects light.
• Colour has its ……hue, value and tones.
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textures
• The feel , appearance , consistency, and surface nature of the designed products is termed as texture.
• It is by using different fibres, counts, quality, density, and interlacements.
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For designing you require
• A theme• a storyboard• design concept• trend research• initial sketching• final sketches • repeats and patterning• product rendering
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Theme
• A subject on which a person speaks, writes, or thinks and
• is expressed as an idea that is often repeated in a work of art.
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Story board
• It is the collection of pictures , images, photos, events, objects, words and phrases related with theme selected.
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Design concepts
• Is a word or phrase which symbolizes the inspired phenomenon, sense impression, empirical relationship and helps to communicate the design.
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Trend research
• It is the method of deciding consumer for the product by forecasting their colour preferences, textures, technology, etc: with reference to different occasions and lifestyles.
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Initial sketching
• Taking inspiration from design concepts and by utilising consumer preferences a design is drafted in paper to express the ideas hitherto in mind of designer.
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Final sketching
• By considering the loom and technology to be adopted for the production and principles of designs the draft design is modified to suit our requirement.
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Principles of designs
• Principles are concepts used to arrange the structural elements of design. when it is applied, it effects the expressive content or the message of the work.
• It gives dynamism, life, and, aesthetics to designs.
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Principles of designs
• There are six principles generally followed by successful designers.
• 1.balance
• 2.proportion
• 3.rhythm
• 4.emphasis
• 5.unity
• 6.contrast.
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Variety through contrasting
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balance• Balance is the concept of visual
equilibrium and relates to our physical sense of balance.
• Balancing are achieved in two ways:
• 1. symmetrically- it is called as formal balancing by arranging elements equally around a central point or fulcrum.
• 2. asymmetrically- it is also called as informal balance.it involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a fulcrum point.
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balancing
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proportion
• This refers to the relative size and scale of the various elements in a design.
• The issue is the relationship between objects or parts of a whole.
• Use appropriate scale in surface design.
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proportion
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rhythm
• Rhythm can be described as timely movement through space, an easy connected path along with the eye follows a regular arrangement of motifs.
• The presence of rhythm creates predictability and order in a composition.
• Repetation, alternation, gradation is employed to motifs to achieve rhythm.
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Rhythmic designs
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emphasis
• Emphasis refers as point of focus or interruption.
• It marks the locations in a composition which most strongly draw the viewers attention.
• Repetition, contrasting in colour or texture or shape, placement of motifs in strategic positions etc: brings emphasis.
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emphasis
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emphasis
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unity
• Unity is the underlying principle that summarizes all of the principles and elements of design.
• It refers to coherence of the whole or harmony of all the parts.
• Patterning, consistency in forms and colour, use of variety in elements etc: can achieve unity.
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Good design
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Repeats and patterning
• The paper design is translated into the language of loom , and other production systems , technologies to adopt for converting into actual products by employing unit repeating techniques and movements in rhythm of machineries, tools and equipments .
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Product rendering
• This is the actual production process. the dream of designer becomes reality through dyeing, winding, warping, weaving, and finishing operations.