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  • Premium Denture Solutions

    Design &CommunicationGuidlines

  • Inhoud

    Introduction___________________________________________________________3

    Logo_Vertex_Dental______________________________________________________4

    Variations________________________________________________________________4

    Unpermitted_applications____________________________________________________4

    Colours_Vertex_Dental____________________________________________________5

    Primary_Colours_ __________________________________________________________5

    Typography_ __________________________________________________________6

    Dax_family_ ______________________________________________________________6

    Caflisch_Script_Pro__________________________________________________________6

    Identity_design_________________________________________________________7

    Company_cards____________________________________________________________7

    Address_label_____________________________________________________________7

    Stationary________________________________________________________________8

    Envelopes________________________________________________________________9

    With_Compliments_Card_ ___________________________________________________10

    Presentations_________________________________________________________ 11

    Powerpoint_template_ _____________________________________________________11

    Brochures____________________________________________________________ 12

    Cover_examples__________________________________________________________12

    Reverse_side_examples_____________________________________________________13

    Inside_examples__________________________________________________________14

    Brochures____________________________________________________________ 15

    Inside_examples__________________________________________________________15

    Leaflets_ ____________________________________________________________ 16

    examples_______________________________________________________________16

    Internet_____________________________________________________________ 17

    examples_______________________________________________________________17

    Communication_Materials________________________________________________ 18

    Advertisments_ __________________________________________________________18

    Poster__________________________________________________________________19

    Images______________________________________________________________ 20

    2

  • Introduction

    Dear partner,

    Please find our Design & Communication Guide Lines. This document serves as a corporate

    identity and brand standards manual of Vertex-Dental BV. All expressions in the field of

    communication, both internally and externally, must conform to the standards and guideli-

    nes stated within.

    For further information please contact us.

    Sincerely,

    Jan Willem Carelse

    Manager Sales & Marketing

    3

  • Logo_Vertex_Dental

    VariationsNormal Logo white

    Logo Black

    Unpermitted applicationsLogo in any other color

    44

    CMYK

    C 100% M 100% Y 0% K 28%

    PANTONE

    PMS 274

    RGB

    R 46 G 0 B 104

  • Colours_Vertex_Dental

    Primary Colours

    The colours can be used in different graduations and combinations

    5

    PANTONE 274

    C 100% M 100% Y 0% K 28%

    R 46 G 0 B 104

    PANTONE 319

    C 52% M 0% Y 19% K 0%

    R 132 G 201 B 207

    PMS 274

    100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

    100% 90% 80% 70% 60% 50% 40% 30% 20% 10%

  • Typography

    Dax familyLight Light italic

    AbCDEfghIjklmnoPQ_ abcdefghijklmnoPQabcdefghijklmnopqrst_ abcdefghijklmnopqrstRegular Regular italic

    ABCDeFGhiJkLMNoPQ abcdefghijklmnoQRabcdefghijklmnopqrst abcdefghijklmnopqstMedium Medium italic

    aBCDefghIjkLMnoP_ abcdefghijklmnoPabcdefghijklmnopqr_ abcdefghijklmnopqrBold Bold italic

    ABCDEfGhijKlMNOP abcdefghijklmnoPabcdefghijklmnopq abcdefghijklmnopqextrabold extrabold italic

    abcdefghijklmnoP abcdefghijklmnoPabcdefghijklmnopq abcdefghijklmnopqBlack Black italic

    abcdefghijklmno abcdefghijklmnoabcdefghijklmnop abcdefghijklmnopNot allowedextreme character broadening or tightening

    Caflisch Script Pro Use only for payoff

    Premium Denture Solutions6

    nonseniVulputat leamet ino

    nonsenibhlamnioaiaVulputat leamet ino irit lam nonsenibh euasgiam, sea

  • Identity_design

    Company cards

    Address label

    john_Doemanager

    Johan van oldenbarneveltlaan 623705 hJ | Zeist | The Netherlands t > +31 (0)30 69 76 749f > +31 (0)30 69 55 188e > info@vertex-dental.comi > www.vertex-dental.com

    john_Doemanager

    Johan van oldenbarneveltlaan 623705 hJ | Zeist | The Netherlands t > +31 (0)30 69 76 749f > +31 (0)30 69 55 188e > info@vertex-dental.comi > www.vertex-dental.com

    Premium Denture Solutions

    Vertex Dental Asia | The Alpha #04-16 | Singapore Science Park ii10 Science Park Road | Singapore 117684

    7

  • t > +31(0)306976749f > +31(0)306955188e >info@vertex-dental.comi > www.vertex-dental.com

    ChamberofCommerceUtrecht30063196VAT809415094B01

    Vertex-Dental B.V.JohanvanOldenbarneveltlaan62|3705HJZeist|P.O.Box10|3700AAZeist|TheNetherlands Premium Denture Solutions Premium Denture Solutions

    Identity_design

    Stationary

    Front Following papers

    Reverse side

    Premium Denture Solutions

    Jeroen van StuijvenbergDa Costakade 61 III1053 WG Amsterdamt.a.v. de afdeling techniekonderwerp: Huisstijl

    25 november | 2009

    Geachte heer, mevrouw,

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi ultricies, erat at feugiat adipiscing, magna justo interdum elit, sed porttitor velit dui et ante. Sed porttitor ipsum vitae dui lacinia mollis. Proin consequat, ipsum ut imperdiet adipiscing, risus lectus feugiat elit, eu tristique purus felis et elit. Duis lacinia tellus sit amet dolor bibendum volutpat. Fusce sodales neque mattis metus consequat viverra. Mauris et tempor erat. In hac habitasse platea dictumst. Maecenas magna orci, ultricies ac rutrum a, mattis ac neque. Nulla malesuada urna id lectus pulvinar scelerisque. Praesent pellentesque lobortis nisi non imperdiet. Integer a porttitor ipsum. Curabitur quis suscipit tellus. Phasellus eget elementum urna. Nullam vitae pulvinar enim.

    Nulla facilisi. Cras posuere accumsan dapibus. Sed ullamcorper pharetra vestibulum. Vivamus a nunc ac ligula aliquam laoreet. Nulla erat augue, bibendum nec aliquam eget, porttitor sed elit. Etiam odio metus, ornare sed blandit sed, porta at sem. Curabitur sollicitudin dui vel nulla interdum vulputate. Proin erat nisl, imperdiet eu tristique eget, malesuada nec lacus. Vestibulum adipiscing, mauris quis facilisis pellentesque, augue metus laoreet mauris, vitae fermentum dolor nunc sed erat. Phasellus consequat purus nec mi sagittis tempor.

    Met vriendelijke groet,

    Gerrit Munnik

    Nulla facilisi. Cras posuere accumsan dapibus. Sed ullamcorper pharetra vestibulum. Vivamus a nunc ac ligula aliquam laoreet. Nulla erat augue, bibendum nec aliquam eget, porttitor sed elit. Etiam odio metus, ornare sed blandit sed, porta at sem. Curabitur sollicitudin dui vel nulla interdum vulputate. Proin erat nisl, imperdiet eu tristique eget, malesuada nec lacus. Vestibulum adipiscing, mauris quis facilisis pellentesque, augue metus laoreet mauris, vitae fermentum dolor nunc sed erat. Phasellus consequat purus nec mi sagittis tempor.

    Mod dignisisci bla con verit, quat laor autatincilla adiam eum estie tat praesto exer ipsustisi.Em init wisim ilit wis el iriure tat, velisi. Velissenim qui bla facilis modiam nulla feum amcorpe raesequatum iriureet ipisi. Alis exero corper adit numsandre mod tat praessi bla cortionsenim ing exero odionul lumsand igniamcorero conulput vulla am veliquat incidui scilit vero dolor ip et eummodit lore ming el utat. Liquat lam, velit et diat. Ut wis er sustrud estrud tatem vulput dunt wis aut nullaor si.

    Ut dunt ipsusci liquat del dio odolore exeraes endit, consecte tet lore facidui bla feum nim zzriurer iriure dit nonullaore doloborerit ut iuscin heniam, quiscin ciliquis delessi tatumsan ullam velit in ulla alit aliquam, verosto dui blandio nsequismod min hent ulput loborper susci bla facinci llaorem dolore tie faccum dunt lor si blaore magna am, commod tinim eugiam iliquat la feugue commolenibh enismod exeros nos nos augue veliqui blandiamcor ilit, consed molese enis at nisismo dipsumm odoloreet lor senim il eum vent ilisisi.

    Doloreet ad exerat prat ulputpat. Ut illaorem quat ad tatue tisi tin verosto consenit utpat, cor iustrud te tetum do odip etum zzriustincil utpate dolore molesse diatum veliquisi bla aute molobore tionsequam euguercilit volorti onulputpat, consenit estrud tinci blandre euissed dolore doloree tummolore faccummy nostrud magna faciliquisci te doloree tuercip ex eui exerosto digniat. Duis numsan etummod iamconsent luptat. Duisl dionsent eliquat delisit nis aliquat. Bore tatum nonsequ issecte tat lum dipit nosto commod modolessi ex etum incilis molendrem incipit, quamcon ulputat.

    8

  • Identity_design

    Envelopes

    eA5

    C4

    Vertex-Dental Asia Pte LtdThe Alpha #04-16 | Singapore Science Park II 10 Science Park Road | Singapore 117684

    Johan van Oldenbarneveltlaan 623705 HJ Zeist | The Netherlands

    9

  • Identity_design

    With Compliments Card

    Front

    Reverse side

    t > +31(0)306976749f > +31(0)306955188e >info@vertex-dental.comi > www.vertex-dental.com

    JohanvanOldenbarneveltlaan62|3705HJZeist|P.O.Box10|3700AAZeist|TheNet