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Cannes Lions 2014 Awarded Campaigns in Category "Design"

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Page 1: Design - Cannes Lions 2014 Awarded Campaigns
Page 2: Design - Cannes Lions 2014 Awarded Campaigns

GRAND PRIX

Page 3: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Bergen International FestivalAgency: Anti Bergen

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Norway

Creative Director: Endre BerentzenArt Director: Eric Amaral RohterPhotography: Fred Jonny Photography, FredJonny

Watch the videoBERGEN INTERNATIONAL FESTIVALBRAND CAMPAIGN

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Page 4: Design - Cannes Lions 2014 Awarded Campaigns

GOLD

Page 5: Design - Cannes Lions 2014 Awarded Campaigns

Brand: adidasAgency: TBWA, London

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: United Kingdom

Chief Creative Officer: Peter SouterExecutive Creative Director: AndréLaurentinoCreative Director: Nick Tidball, Steve TidballCopywriter: Steve TidballArt Director: Nick TidballPhotography: Adam HintonDirector: Walter Campbell

Watch the videoD ROSE JUMP STORE

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Page 6: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Yoshida Hideo Memorial FoundationAgency: Dentsu, Tokyo

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Japan

Executive Creative Director: Yuya FurukawaCreative Director: Yoshihiro YagiCopywriter: Nao Sakamoto, Haruko TsutsuiArt Director: Yoshihiro Yagi

Watch the videoTHE BEAUTIFUL BLACK LIST

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Page 7: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Sunshine AquariumAgency: Hakuhodo, Tokyo

Industry: Culture, Recreation & SportMedia: CyberMarket: Japan

Creative Director: Keiichi Sasaki, KatsuhikoSuzukiCopywriter: Keiichi SasakiArt Director: Katsuhiko SuzukiDirector: Ryosuke Fujimoto, Yuki Saito

Watch the videoPENGUIN NAVI

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Page 8: Design - Cannes Lions 2014 Awarded Campaigns

Brand: ColgateAgency: Red Fuse, Hong Kong

Industry: Beauty & HealthMedia: Design & BrandingMarket: China

Executive Creative Director: Gigi LeeCreative Director: Joshua TayCopywriter: Phyo Wai HtunArt Director: Ye Kyaw Htut, JoshuaTay, Law Kok Yew

Watch the videoCAVITIES ATTACK AT NIGHT

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Page 10: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Operation SmileAgency: Ogilvy, Mumbai

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: India

Executive Creative Director: SumantoChattopadhyayCreative Director: Abhijit Avasthi, BurzinMehta, Rajiv Rao, Kunj Shah, Mayur VarmaCopywriter: Eugene RebelloArt Director: Laukik Golatkar, RahulMahajan, Mayur Varma

:{TO:)CLEFTTOSMILE

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Page 11: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Kishokai Medical CorporationAgency: Dentsu, Nagano

Industry: PharmaceuticalMedia: Design & BrandingMarket: Japan

Chief Creative Officer: KazunariNagatomo, Tomio NakaueExecutive Creative Director: MamoruYamashitaCreative Director: MichihitoDobashi, Kishiomi WakaharaCopywriter: Kotoha Tanaka, JyunichiTawara, Kanako WadaArt Director: Michihito DobashiPhotography: Yoshihiro OzakiDirector: Yoshitaka Kondo

Watch the videoMOTHER BOOK

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Page 13: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Mondelez InternationalAgency: Buzzman, Paris

Industry: FoodMedia: Promotion & EventMarket: France

Creative Director: Georges Mohammed-ChérifCopywriter: Miguel DurãoArt Director: Daniel Evans, Clément Séchet

Watch the videoMILKA LAST SQUARE

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Page 14: Design - Cannes Lions 2014 Awarded Campaigns

SILVER

Page 15: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Yoshida Hideo Memorial FoundationAgency: Dentsu, Tokyo

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Japan

Executive Creative Director: Yuya FurukawaCreative Director: Yoshihiro YagiCopywriter: Nao Sakamoto, Haruko TsutsuiArt Director: Yoshihiro Yagi

Watch the videoTHE BEAUTIFUL BLACK LIST

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Page 16: Design - Cannes Lions 2014 Awarded Campaigns

Brand: IBMAgency: Ogilvy, New York

Industry: Professional & Public servicesMedia: Design & BrandingMarket: United States

Chief Creative Officer: Steve SimpsonExecutive Creative Director: Susan WestreCreative Director: Ryan Blank, MikeHahn, Niels WestraCopywriter: Lauren CostaArt Director: Mike Lomanto, Okan Usta

Watch the videoDATAGRAMS

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Page 17: Design - Cannes Lions 2014 Awarded Campaigns

Brand: HondaAgency: Dentsu, Tokyo

Industry: Automotive & ServicesMedia: TV & CinemaMarket: Japan

Creative Director: Kaoru SuganoCopywriter: Nadya Kirillova, SotaroYasumochiArt Director: Orai YuPhotography: Senzo UenoDirector: TACKOM, MunechikaInudo, Toshiyuki Nagashima, TaejiSawai, Kosai Sekine, Tadashi Tsushima

Watch the videoSound of Honda / Ayrton Senna 1989

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Page 18: Design - Cannes Lions 2014 Awarded Campaigns

Brand: GRAACCAgency: Ogilvy, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Executive Creative Director: PacoConde, Roberto FernandezCreative Director: Marcos Ribeiro, FabioSeidlCopywriter: Camila Kintzel, Carol SaraivaArt Director: Fabio Natan, Fernando Passos

Watch the videoBALD CARTOONS

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Page 23: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Jack & JonesAgency: & Co., Copenhagen

Industry: Apparel, Clothing & FootwearMedia: TV & CinemaMarket: Denmark

Chief Creative Officer: Mikael JorgensenExecutive Creative Director: ThomasHoffmannCreative Director: Thomas HoffmannCopywriter: Thomas Hoffmann, MartinStorgaardArt Director: Martin StorgaardDirector: Martin Werner

Watch the videoMade From Cool - Making The Cut

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Page 24: Design - Cannes Lions 2014 Awarded Campaigns

Brand: ColgateAgency: Red Fuse, Hong Kong

Industry: Beauty & HealthMedia: Design & BrandingMarket: China

Executive Creative Director: Gigi LeeCreative Director: Joshua TayCopywriter: Phyo Wai HtunArt Director: Ye Kyaw Htut, JoshuaTay, Law Kok Yew

Watch the videoCAVITIES ATTACK AT NIGHT

Click for full credits Click for all Cannes Lions winners

Page 26: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Harvey NicholsAgency: DDB, London

Industry: Retail & DistributionMedia: Promotion & EventPublished: Oct., 2013

Executive Creative Director: BenPriest, Emer Stamp, Ben TollettCopywriter: Daniel FisherArt Director: Richard BrimDirector: James Rouse

Watch the videoSORRY I SPENT IT ON MYSELF

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Page 29: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Amnesty InternationalAgency: Lowe, Montevideo

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: Uruguay

Chief Creative Officer: Gabriel RománExecutive Creative Director: SebastiánMir, Diego RománCreative Director: Gonzalo López BaliñasCopywriter: Diego Acosta, DiegoAlmagro, Josefina PascaleArt Director: Bernardo Álvarez, AlvaroDiaz, Luis Meyer

Watch the videoPORTRAITS AGAINST OBLIVION

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Page 30: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Kiss TVAgency: LOLA, Madrid

Industry: Media & PublishingMedia: Design & BrandingMarket: Spain

Executive Creative Director: Chacho PueblaCreative Director: Paulo Areas, FranciscoCassisCopywriter: Martín FeijoóArt Director: Fred Bosch

Watch the videoMUSIC VIDEOS WITHOUT MUSIC

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Page 31: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Center for Psychological ResearchAgency: Ogilvy, Beijing

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: China

Creative Director: Wilson Chow, GrahamFink, Xingsheng Qi, JuggiRamakrishnan, Doug SchiffCopywriter: Guilin Bo, Wilson Chow, ChuyuLi, Juggi RamakrishnanArt Director: Lei Fu, Kaixin Li, XingshengQi, Fei Wang, Xiaodong Xiao, Yong Xie

Watch the videoWORDS CAN BE WEAPONS

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Page 32: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Kishokai Medical CorporationAgency: Dentsu, Nagano

Industry: PharmaceuticalMedia: Design & BrandingMarket: Japan

Chief Creative Officer: KazunariNagatomo, Tomio NakaueExecutive Creative Director: MamoruYamashitaCreative Director: MichihitoDobashi, Kishiomi WakaharaCopywriter: Kotoha Tanaka, JyunichiTawara, Kanako WadaArt Director: Michihito DobashiPhotography: Yoshihiro OzakiDirector: Yoshitaka Kondo

Watch the videoMOTHER BOOK

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Page 34: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Teatre NeuAgency: McCann Erickson, Barcelona

Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Spain

Executive Creative Director: PabloColonneseCreative Director: Joaquin Espagnol, DavidFernándezCopywriter: Nil Murtra, Jaume Rufach, MarcSanchezArt Director: Oscar Amodia, EduardCubel, Alejandro García

Watch the videoPAY PER LAUGH

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Page 35: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Massey LecturesAgency: Critical Mass

Industry: Media & PublishingMedia: CyberPublished: Feb., 2014Market: CanadaLanguage: English

Chief Creative Officer: Conor BradyExecutive Creative Director: Jon ToewsCreative Director: Dylan Gerard, Jon ToewsCopywriter: Laura StudleyArt Director: Min Kang, Alexander Shutin

Watch the videoMassey Lectures iPad App

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Page 36: Design - Cannes Lions 2014 Awarded Campaigns

BRONZE

Page 37: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Big BabolAgency: McCann Erickson, Mumbai

Industry: Confectionery & SnacksMedia: Design & BrandingMarket: India

Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCreative Director: Sanket Pathare, O. R.RadhakrishnanCopywriter: Vilsen GonsalvesArt Director: Nikhil Waradkar

TANGERINE

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Page 39: Design - Cannes Lions 2014 Awarded Campaigns

Brand: UNHCRAgency: Cheil, Seoul

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: South Korea

Chief Creative Officer: Jeongkeun YooExecutive Creative Director: ThomasHongtack KimCopywriter: Songha Lee, Adrian SimArt Director: Seokjin Shin

Watch the videoINVISIBLE PEOPLE

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Page 40: Design - Cannes Lions 2014 Awarded Campaigns

Brand: HaierAgency: Publicis, Shanghai

Industry: Electronics & Audio-VisualMedia: Design & BrandingMarket: China

Chief Creative Officer: Sheena Jeng, ErikVervroegenExecutive Creative Director: Akae WangCreative Director: Will TaoCopywriter: Dola QiArt Director: Nyah Sun, Xia Wang, HuiYao, Zoe ZhaoDirector: Wirland Wu

Watch the videoLIGHT AFTER SCHOOL

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Page 44: Design - Cannes Lions 2014 Awarded Campaigns

Brand: HondaAgency: Dentsu, Tokyo

Industry: Automotive & ServicesMedia: TV & CinemaMarket: Japan

Creative Director: Kaoru SuganoCopywriter: Nadya Kirillova, SotaroYasumochiArt Director: Orai YuPhotography: Senzo UenoDirector: TACKOM, MunechikaInudo, Toshiyuki Nagashima, TaejiSawai, Kosai Sekine, Tadashi Tsushima

Watch the videoSound of Honda / Ayrton Senna 1989

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Page 46: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Hotel JapanAgency: MORI, Tokyo

Industry: Retail & DistributionMedia: Design & BrandingMarket: Japan

Creative Director: Morihiro HaranoCopywriter: Scott Lehman, Haruko TsutsuiArt Director: Yoshihiro YagiPhotography: Takaya Sakano, Junya SatoDirector: Takuya Demura

Watch the videoHotel Japan

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Page 47: Design - Cannes Lions 2014 Awarded Campaigns

Brand: IPÊ - INSTITUTO DE PESQUISASECOLÓGICASAgency: Y&R, Sao Paulo

Industry: Media & PublishingMedia: Design & BrandingMarket: Brazil

Chief Creative Officer: Rui BranquinhoExecutive Creative Director: Flavio CasarottiCreative Director: Rui Branquinho, FlavioCasarotti, Cristian Santoro

Watch the videoTHE FEELING TREE

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Page 49: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Big BabolAgency: McCann Erickson, Mumbai

Industry: Confectionery & SnacksMedia: Design & BrandingMarket: India

Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCreative Director: Sanket Pathare, O. R.RadhakrishnanCopywriter: Vilsen GonsalvesArt Director: Nikhil Waradkar

PEAR

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Page 50: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Harvey NicholsAgency: DDB, London

Industry: Retail & DistributionMedia: Promotion & EventPublished: Oct., 2013

Executive Creative Director: BenPriest, Emer Stamp, Ben TollettCopywriter: Daniel FisherArt Director: Richard BrimDirector: James Rouse

Watch the videoSORRY I SPENT IT ON MYSELF

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Page 51: Design - Cannes Lions 2014 Awarded Campaigns

Brand: National GeographicAgency: Mullen, Boston

Industry: Media & PublishingMedia: CyberMarket: United States

Chief Creative Officer: Mark WennekerExecutive Creative Director: TimVaccarino, Dave WeistCreative Director: Jon Reil, Jon RubyCopywriter: Kelly McauleyArt Director: Sam MullinsDirector: Emile Doucette

Watch the videoKILLING KENNEDY

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Page 52: Design - Cannes Lions 2014 Awarded Campaigns

Brand: The Mainichi NewspapersAgency: Dentsu, Tokyo

Industry: Media & PublishingMedia: Design & BrandingMarket: Japan

Creative Director: Yoshinaka Ono, KosukeTakeshige, Ken YamadaCopywriter: Kosuke Takeshige, KenYamadaArt Director: Yoshinaka OnoPhotography: Atsuhiro Shirahata, KenichiSonehara

Watch the videoNEWS BOTTLE!

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Page 53: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Alzheimer's AssociationAgency: Grupo Gallegos, Long Beach

Industry: Public interest & Non-profitMedia: PrintPublished: Jan., 2014Market: United States

Chief Creative Officer: Pablo BuffagniCreative Director: Pablo Bufagni, CurroChozas, Saul EscobarCopywriter: Pablo Bufagni, CurroChozas, Saul EscobarArt Director: Pablo Bufagni, CurroChozas, Saul EscobarPhotography: Maggie ZulovicDirector: Carlos Barciela

"Husband" by Alzheimer's

Husband

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Page 54: Design - Cannes Lions 2014 Awarded Campaigns

Brand: EMAgency: Creative Juice, Bangkok

Industry: Industrial & AgriculturalMedia: Design & BrandingMarket: Thailand

Chief Creative Officer: ThirasakTanapatanakulCopywriter: Chatchai Butsabakorn, NapatPornratanaraksaArt Director: Daniel Fattorini, RattiyaSuphatanasilpa, ThirasakTanapatanakul, ChothipVeeranopparat, Komson Yamshuen

Watch the videoEFFECTIVE MICROORGANISMSCALENDAR

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Page 56: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Big BabolAgency: McCann Erickson, Mumbai

Industry: Confectionery & SnacksMedia: Design & BrandingMarket: India

Chief Creative Officer: Prasoon JoshiExecutive Creative Director: AkshayKapnadak, Rahul MathewCreative Director: Sanket Pathare, O. R.RadhakrishnanCopywriter: Vilsen GonsalvesArt Director: Nikhil Waradkar

MANGO

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Page 57: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Penguin BooksAgency: Y&R, Beijing

Industry: Media & PublishingMedia: Design & BrandingMarket: China

Executive Creative Director: Nils AnderssonCreative Director: Chen Lei, Ronnie WuCopywriter: Nils Andersson, GaoHan, Zhang WeiArt Director: Nils Andersson, RonnieWu, Bruce Xie, Johnny Zhang

CAPTURED IN AUDIO

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Page 58: Design - Cannes Lions 2014 Awarded Campaigns

Brand: SonyAgency: DraftFCB, Auckland

Industry: Electronics & Audio-VisualMedia: Design & BrandingMarket: New Zealand

Executive Creative Director: TonyClewett, Regan GraftonCopywriter: Kevin WalkerArt Director: Melina FiolitakisPhotography: Lewis Mulatero

Watch the videoTHE BOTTLED WALKMAN

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Page 59: Design - Cannes Lions 2014 Awarded Campaigns

Brand: UU 3D CUSTOM FIGURINESAgency: Kinetic, Singapore

Industry: Professional & Public servicesMedia: Design & BrandingMarket: Singapore

Creative Director: Pann LimCopywriter: Catherine PhuaArt Director: Gian Jonathan, Pann Lim, AstriNursalim, Jack Tan, Sean TiangPhotography: Ivanho Harlim, ClayKuok, Shysilia Novita

Watch the videoUU 3D CUSTOM FIGURINES

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Page 61: Design - Cannes Lions 2014 Awarded Campaigns

Brand: Felix TrolldenierAgency: This is Pacifica, Porto

Industry: Professional & Public servicesMedia: Design & BrandingMarket: Portugal

Creative Director: Filipe Mesquita, PedroMesquita, Pedro SerrãoPhotography: Nuno MoreiraDirector: Ana Borges, Ricardo Megre

Watch the videoTROLL

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Page 62: Design - Cannes Lions 2014 Awarded Campaigns

Brand: 3MAgency: Grey, Guayaquil

Industry: Industrial & AgriculturalMedia: Design & BrandingMarket: Ecuador

Chief Creative Officer: Eduardo MaruriMirandaCreative Director: Luis Campoverde, AdriánMorano, Alejandro PerezCopywriter: Ernesto Martinez, DavidSanchezArt Director: Diana Duque

Watch the videoTHE 500 NANOMETERS MAIL

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Page 65: Design - Cannes Lions 2014 Awarded Campaigns

Brand: VolkswagenAgency: DDB, Dusseldorf

Industry: Automotive & ServicesMedia: Design & BrandingMarket: Germany

Chief Creative Officer: Eric SchoefflerCreative Director: Jan Propach, HolgerScheuermannCopywriter: Tobias HeckingArt Director: Maya Brenner, Dominika Zajac

Watch the videoTAPEMAILING

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Page 66: Design - Cannes Lions 2014 Awarded Campaigns

Brand: FedrigoniAgency: Geometry Global, Berlin

Industry: Industrial & AgriculturalMedia: Design & BrandingMarket: Germany

Chief Creative Officer: Christian MommertzCopywriter: Sabine WeberArt Director: Sabine Brinkmann, MartinWojciechowskiDirector: Maik Scharfscheer

Watch the videoTHE PAPER SKIN

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Page 67: Design - Cannes Lions 2014 Awarded Campaigns

Brand: HattersAgency: TBWA, Sydney

Industry: FoodMedia: Design & BrandingMarket: Australia

Executive Creative Director: DaveBowman, Matty BurtonCreative Director: Dave Brady, SuzanneKeen, Asheen Naidu

Watch the videoHATTERS VEGETABLES

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Page 68: Design - Cannes Lions 2014 Awarded Campaigns

Brand: TramontinaAgency: JWT, Sao Paulo

Industry: FoodMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Ricardo JohnCreative Director: Erick Rosa, DiegoWortmannCopywriter: Fernando Duarte, SleymanKhodor, Patrick Matzenbacher, LucasTristãoArt Director: Lucas ReisPhotography: Regis Fernandez

Watch the videoTHE BARBECUE BIBLE

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Page 69: Design - Cannes Lions 2014 Awarded Campaigns

Brand: UniqloAgency: Projector, New York

Industry: Apparel, Clothing & FootwearMedia: Design & BrandingMarket: United States

Creative Director: Koichiro TanakaArt Director: Hiroshi SatoPhotography: Carl Kleiner, Penny Tu

Watch the videoUNIQLO HAIRDO

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Page 70: Design - Cannes Lions 2014 Awarded Campaigns