design brief: the player lifecycle
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TRANSCRIPT
![Page 1: DESIGN BRIEF: The Player Lifecycle](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54c7feae4a79598d618b45a3/html5/thumbnails/1.jpg)
Amy Jo Kim Ph.D. © 2010 All Rights Reserved
Lifecycle Design for Social Games
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Lifecycle Design: 3 Key Stages
Onboarding
Habit-Building
Mastery
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Onboarding: Learning the Ropeswelcome + goals + progress + attainable rewards
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Habit-Building: (re)Engagement LoopsTriggers + Ability + Motivation + Fresh Content
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Mastery: Empowering EnthusiastsExclusivity: Powers, Info, Roles, Rewards
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Empowering Enthusiasts is Good BusinessPRO TIP: build systems that identify & leverage high-value players
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