design branding and art direction advertising.pdfhummingbird advertising llc office 208 level 2...
TRANSCRIPT
![Page 1: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/1.jpg)
Hummingbird Advertising llcOffice 208 Level 2 Saheel Tower1Dubai United Arab EmiratesT +971 4 255 [email protected]
DE
SI
GN
B
RA
ND
IN
G
AN
D
AR
T
DI
RE
CT
IO
N
![Page 2: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/2.jpg)
Hummingbird is a dubai based
branding and design agency offering
corporate and consumer branding
solutions. We are committed to our
vision for creating effective designs
and communication that ultimately
translates into tangible brand
value and success. As an agency,
hummingbird stands for agility,
strategy and a symbol of t i re l e ss
e n e r g y i n p u r s u i n g i nv a l u a b l e
i d e a s fo r o u r c l i e n t s.AB
OU
T
US
/
H
UM
MI
NG
BI
RD
D
ES
IG
N
![Page 3: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/3.jpg)
Mirath Art Center is a children ’s talent development institute located in Jumeriah Beach Residences. They are all about music, ballet and fine arts. So is their new visual identity we designed.
MI
RA
TH
A
RT
C
EN
TE
R
/
BR
AN
D
ID
EN
TI
TY
![Page 4: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/4.jpg)
Emirati was the brief. Design inspired by the local tradition and culture, transformed to stand out in today ’s retail shelves.
CA
ME
LI
CI
OU
S
/
IC
E
CR
EA
M
PA
CK
AG
IN
G
![Page 5: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/5.jpg)
Swirls, waves and camel meet at the combination of pure camel milk and freshly ground coffee in the design - Camelicious cold coffee packaging.
CA
ME
LI
CI
OU
S
/
CO
LD
C
OF
FE
E
PA
CK
AG
IN
G
![Page 6: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/6.jpg)
DA
NA
J
ET
S
/
CO
RP
OR
AT
E
ID
EN
TI
TY
Inspired by the name ‘DANA’ pearl in arabic,the logo shows a pearl with three glitter strokeswhich also depicts an aircraft ’s wings and tail.DANA is a private jet company based in UAE.
![Page 7: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/7.jpg)
DA
NA
J
ET
S
/
CO
RP
OR
AT
E
ID
EN
TI
TY
Inspired by the name ‘DANA’ pearl in arabic,the logo shows a pearl with three glitter strokeswhich also depicts an aircraft ’s wings and tail.DANA is a private jet company based in UAE.
![Page 8: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/8.jpg)
Worldwide Formations helps set up businesses in UAE and other offshore locations. We revamped their brand identity and designed their new office in Fairmont Hotel, Dubai.
WW
F
/
CO
RP
OR
AT
E
ID
EN
TI
TY
&I
NT
ER
IO
R
![Page 9: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/9.jpg)
Proposed rebranding for Aryana Hotel and identity extension based on the new look across various collaterals.
Fusce id tincidunt nunc. Praesent quis consectetur tortor, nec posuere sem. Duis sollicitcv sdfudin
ullamcorper magna, a semper quam volutpat id. Nullam nibh mauris, egestas ut rutrum sdzed,
egestas et neque. Curabitur auctor tincidunt risus, vitae volutpat nisl veNullam nibh mauris, egestas rutrum
sed,egestas et neque. Curabitur auctor tincidunt risus, vitae volutpat nisl vehicula eget.
Fusce id tincidunt nunc. Praesent quis consectetur tortor, nec posuere sem. Duis sollicitcv sdfudin
BECAUSE YOU MATTER TO US
Fusce id tincidunt nunc. Praesent quis consectetur tortor, nec posuere sem. Duis sollicitcv sdfudin
ullamcorper magna, a semper quam volutpat id. Nullam nibh mauris, egestas ut rutrum sdzed,
egestas et neque. Curabitur auctor tincidunt risus, vitae volutpat nisl veNullam nibh mauris, egestas rutrum
sed,egestas et neque. Curabitur auctor tincidunt risus, vitae volutpat nisl vehicula eget.
Fusce id tincidunt nunc. Praesent quis consectetur tortor, nec posuere sem. Duis sollicitcv sdfudin
BECAUSE YOU MATTER TO US
AR
YA
NA
H
OT
EL
/
C
OR
PO
RA
TE
I
DE
NT
IT
Y
![Page 10: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/10.jpg)
AR
YA
NA
H
OT
EL
/
C
OR
PO
RA
TE
I
DE
NT
IT
Y
Proposed rebranding for Aryana Hotel and identity extension based on the new look across various collaterals.
![Page 11: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/11.jpg)
NE
ST
O
/
IN
AA
M
RE
WA
RD
S
PR
OG
RA
MM
E
We played with the name INAAM, gift. In Arabia pearl is considered as the most precious gift one could receive. The minimalistic card design shows a custom typeface, sparkle along with a pearl. Just like how Inaam Rewards programme add so much more to shopping at Nesto.
![Page 12: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/12.jpg)
HI
LL
I
/
PR
EM
IU
M
TE
A
PA
CK
AG
IN
G
Packaging design for Hilli Tea. Freshly packed tea inside, morning freshness of the tea hills captured on the outer pack
![Page 13: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/13.jpg)
ZU
LA
L
/
PA
CK
AG
IN
G
DE
SI
GN
&
B
RA
ND
IN
G
The taste of freshness in a bottle! Brand identity revamp for Zulal Water inpired by nature & life.
![Page 14: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/14.jpg)
V
TH
E
WO
RL
D
/
CO
RP
OR
AT
E
BR
OC
HU
RE
V...The World are realtors for the World Islands. They wanted a brochure for their private island. Powerful use of photographs and imagery helps to see, feel and experience the island life in every page.
![Page 15: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/15.jpg)
GE
FS
S
HA
RJ
AH
/
C
OR
PO
RA
TE
B
RO
CH
UR
E
Gulf Eco Friendly Services are a leading green technology company developing eco-friendly sewage treatment plants, roads, etc. Here’s our attempt to match their commitment to the environment with a simple design on recycled paper.
![Page 16: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/16.jpg)
GE
FS
/
C
RE
AT
IV
E
WA
LL
C
ON
CE
PT
Gulf Eco Friendly Services are a leading green technology company developing eco-friendly sewage treatment plants, roads, etc. We created this concept for one of their events, showing various activities and their commitment to the environment.
![Page 17: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/17.jpg)
AL
S
HI
RA
WI
I
NT
ER
IO
RS
/
C
OR
PO
RA
TE
B
RO
CH
UR
E
Brochure design inspired by the logo, visuals and layout to inspire potential clients to work with Al Shirawi Interiors.
![Page 18: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/18.jpg)
AL
R
AW
AB
I
/
CH
EE
SE
S
PR
EA
D
PA
CK
AG
IN
G
DE
SI
GN
Packaging for Al Rawabi ’s cream cheese spread,Design that blends in with the brand guidelines yetstands out among the competition with bold coloursand stylized illustrations.
![Page 19: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/19.jpg)
Packaging for Al Rawabi ’s Mozzarella cheese,Design that blends in with the brand guidelines yetstands out among the competition with bold coloursand stylized illustrations.
AL
R
AW
AB
I
/
MO
ZZ
AR
EL
LA
PA
CK
AG
IN
G
DE
SI
GN
![Page 20: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/20.jpg)
AL
R
AW
AB
I
/
TR
IA
NG
LE
C
HE
ES
E
PA
CK
AG
IN
G
DE
SI
GN
Packaging for Al Rawabi ’s triangle cheese, Design that blends in with the brand guidelines yet stands out among the competition with bold colours and stylized illustrations.
![Page 21: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/21.jpg)
Suggested design for Al Rawabi ’s Yo! range. Use of bright colours to create contrast, combined with bold typography and a simple white background ensures a design that is contemporary and eye-catching.
AL
R
AW
AB
I
/
YO
!
PA
CK
AG
IN
G
DE
SI
GN
![Page 22: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/22.jpg)
Unique background, catchy copy and large hero image of the product. Ingredients of an eye-catching vehicle branding design for Al Rawabi.
AL
R
AW
AB
I
/
YO
!
PA
CK
AG
IN
G
DE
SI
GN
![Page 23: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/23.jpg)
Flowers and fruits, Honey bees and butterflies, Colours and transparency... Mother Nature in a tri-colour packaging design.
KH
US
HI
/
SP
IC
ES
&
P
UL
SE
S
PA
CK
AG
IN
G
DE
SI
GN
S
![Page 24: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/24.jpg)
The Snowboy mascot is cool and fun. It helps create a bond with the target audience and ‘break the ice’.
SN
OW
BO
Y
/
BR
AN
D
MA
SC
OT
C
RE
AT
IO
N
![Page 25: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/25.jpg)
Packaging design for the Ice stick range. The mascot and the background colours change to match the flavours.
SN
OW
BO
Y
/
LO
LL
Y
PA
CK
AG
IN
G
DE
SI
GN
S
![Page 26: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/26.jpg)
SN
OW
BO
Y
/
IC
E
CR
EA
M
TU
B
PA
CK
AG
IN
G
DE
SI
GN
S
Packaging design for the Ice Cream Tub range. The label colours change to match the flavours.
![Page 27: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/27.jpg)
Colour coded packaging design for easy identification of flavours was proposed for NFI’s Mr.Krisps range.
NF
I
/
PO
TA
TO
C
HI
PS
P
AC
KA
GI
NG
D
ES
IG
NS
![Page 28: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/28.jpg)
HI
LL
I
/
SP
RI
NG
W
AT
ER
P
AC
KA
GI
NG
D
ES
IG
NS
From the mountains to you!Unadulterated packaging design for water that is untouched before it reaches you.
![Page 29: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/29.jpg)
We have worked on numerous packaging designs for Kwality ice creams. From cones to tubs to ice cream sticks, we have done it all.
KW
AL
IT
Y
/
CO
NE
I
CE
C
RE
AM
P
AC
KA
GI
NG
D
ES
IG
NS
![Page 30: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/30.jpg)
KW
AL
IT
Y
IC
E
CR
EA
MS
/
W
AL
L
BR
AN
DI
NG
Design created for hoardings and vehicle branding showcasing their wide variety of ice creams.
![Page 31: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/31.jpg)
HA
YA
/
B
OT
TL
ED
W
AT
ER
L
AB
EL
D
ES
IG
N
Brand identity development from naming to packaging concepts & livery for Haya bottled drinking water.
![Page 32: DESIGN BRANDING AND ART DIRECTION Advertising.pdfHummingbird Advertising llc Office 208 Level 2 Saheel Tower1 Dubai United Arab Emirates T +971 4 255 7272 hello@hummingbirduae.com](https://reader034.vdocuments.mx/reader034/viewer/2022042802/5f3c2e8851cf99490c22c716/html5/thumbnails/32.jpg)
Hummingbird Advertising llcOffice 208 Level 2 Saheel Tower 1Dubai United Arab EmiratesT +971 4 255 [email protected]
For projects / business related queries please contact
WW
W.
HU
MM
IN
GB
IR
DU
AE
.C
OM