design basic (carp)
DESCRIPTION
This design basic material shows what are Contrast, Alignment, Repetition, and Proximity, which are the very basic of design.TRANSCRIPT
![Page 1: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/1.jpg)
Intro to Design
Concepts for Message Design
![Page 2: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/2.jpg)
The Four Principles• Contrast• Alignment• Repetition• Proximity
![Page 3: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/3.jpg)
Contrast• Draws the eye• Must be significant• Color, shape, size
![Page 4: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/4.jpg)
Contrast
![Page 5: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/5.jpg)
Alignment• Left or Right is stronger than
Center• The eye draws the line• Align to a strong element on
the page
![Page 6: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/6.jpg)
Alignment
![Page 7: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/7.jpg)
Repetition• Creates rhythm• Provides continuity within
longer works• Balances contrast
![Page 8: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/8.jpg)
Repetition
![Page 9: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/9.jpg)
Proximity• Group items that relate• DON’T group items that DON’T • White space pushes elements
apart
![Page 10: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/10.jpg)
Proximity
![Page 11: Design Basic (CARP)](https://reader033.vdocuments.mx/reader033/viewer/2022061118/546999dbaf7959842c8b551a/html5/thumbnails/11.jpg)
Putting it all togetherC.A.R.P.