D i Cli i S h f MSMEDesign Clinic Scheme for MSMEs

Design Awareness ProgrammeFormat

DESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 designclinicsindia@nid.edu

D i Cli i S h f MSMEDesign Clinic Scheme for MSMEsObjectives

• To bring design/er to the doorsteps of the MSME unitsTo bring design/er to the doorsteps of the MSME units

• To create platform for the MSMEs and Designers for their continous and constant interactions

• To provide expert advice and solutions on real time design problems

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

MSMEs in India

Micro, Small and Medium Scale Industries…..

• Forms 94% of the manufacturing base in the country

… MSMEs in India

• Forms 94% of the manufacturing base in the country

• 26.1 million MSMEs

• Employ about 60 million people

• Contribute to over 45% of Industrial production

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

MSMEs in India

Micro, Small and Medium Scale Industries…..

• Majority OEMs (Original Equipment Manufacturers) /

… MSMEs in India

• Majority OEMs (Original Equipment Manufacturers) /Component manufacturers

Focus therefore on

- improvement /refinement / redesign

of existing systems processes productsof existing systems, processes, products

design as a tool to improve manufacturing

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

…design as a tool to improve manufacturing competitiveness of MSMEs

design to improve manufacturing

• Product Aesthetics

… design to improve manufacturing competitiveness

• Ergonomics, product functionality

• Usability issues, new features

• Reduce material, weight, product volume, product floor space (foot print area)

• Optimize components, manufacturing process

• Standardization of parts and components

• Ease of assembly, maintenance, service

• Holistic Understanding

…optimized production, improved product quality…integrating user needs and expectations

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

… converting constraints into unique opportunities… to help MSME move up the value chain

Design Clinic Scheme for MSMEsDesign Clinic Scheme for MSMEsoutlay Rs. 73.58 Cr. Govt. Support Rs. 49.08 Cr.

Design Sensitization Seminars

Design Awareness Programmesg g

Design ProjectsDesign Projects

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

National Institute of Design – a Nodal Agency

2. Design Awareness Programme

Design Awareness Programmeg g

Need Assessment

Survey

Design Clinic

Workshop

5 15 Days Survey 1 to 5 Days Workshop5– 15 Days Survey  1 to 5 Days Workshop

MSME unit to be able to experience immediate benefits of design

DESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 designclinicsindia@nid.edu

design awareness programme…design awareness programme

• Need Assessment Survey / Interactive Study

designer interacts at individual/ unit Level

• Design Diagnosis / Design Opportunity Mapping

• Suggestion of Remedial Steps/ Solutions

• cluster based macro study

• industry/ unit based micro study

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

cluster based macro study… cluster based macro study

• Study cluster structure, demographic distribution  of MSME units and their core business  activities

• Understand the capability of the MSME cluster.• Study the interrelation between MSMEs and their functions 

in a holistic environment.U d t d t d t d k t l ti hi• Understand customer‐product‐producer‐market relationship

• Create holistic understanding of cluster scenario.Create holistic understanding of cluster scenario.• Identify opportunity areas within and outside cluster scenario 

needing design interventions • Define scope of research and future design interventions 

for the design clinic scheme.

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

feasibility study and need identification…feasibility study and need identification

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

…design need assessment survey

holistic vision…holistic vision

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

…design need assessment survey

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

industry/ unit based micro study… industry/ unit based micro studyIdentify opportunity areas for design intervention…….. • Product Design, redesign, Product Development 

R h d d l t di ti f f t i iti ti• Research and development directions for future initiatives • Packaging, logistics and storage related design opportunities • To add value to the products or services concerned and increase their competitiveness 

W k t ti d T li d i• Workstation and Tooling design • Ergonomic and Environment factors • To improve the process of manufacturing and productivity • To reduce rejections, wastages in material, process,

d th d d i l bresources and the drudgery in labor • To improve product manufacturability, serviceability, manufacturing process,

packaging, logistic operations, etc• Training and skill up‐gradation, if any • Technolog moderni ation and collaboration• Technology, modernization and collaboration • Innovation in process and related areas for design intervention 

d ( ) d

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

…designer to visit MSME units (5 to 20) and interact at individual level

industry/ unit based micro study… industry/ unit based micro study

Identify opportunity areas for design intervention…….. 

• Market and competition study for design advantage and distinction• Market and competition study for design advantage and distinction 

• Exhibition/Display design opportunities 

• Visual identity and branding from communication design point of view 

• To create a visible impact and effectively develop the capabilities of the MSME 

• To increase the market share and profitability 

• Infrastructure and capability enhancement from design perspective 

• To create positive difference to the MSME, 

either in absolute revenues (indicating higher profits) or in percentage terms)

• Inter cluster communication• Inter cluster communication 

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

… industry/ unit based micro study… industry/ unit based micro study

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

of D

esig

n

Standardization of Parts

Aesthetic Integration of Parts DM

, Nat

iona

l Ins

titut

e o

Aesthetic Integration of Parts

DESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 designclinicsindia@nid.edu

©20

09, S

D

☺Buttons should be labeled properly with p p ysome tactile differentiator

of D

esig

n

• Duplication of labels must be avoided

• Labels spelling must be checked DM

, Nat

iona

l Ins

titut

e o

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

• Labels spelling must be checked

©20

09, S

D

Standardization of color scheme

Pa el fitti ho ld be t ai ht

Gap should be reduced

Panel fitting should be straight

of D

esig

nD

M, N

atio

nal I

nstit

ute

o

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

©20

09, S

D

• Display small for the viewing distance of

Des

ign

• Complicated controls

DM

, Nat

iona

l Ins

titut

e o

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

©20

09, S

D

☺Buttons should be placed to make it easy for the operator to use.easy for the operator to use.

of D

esig

n

Buttons placed away from the operator.

DM

, Nat

iona

l Ins

titut

e o

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Body & machine contact may cause damage to both.Operator needs to stretch to operate. ©

2009

, SD

Scope for eye‐catching visuals

A positive tag line conveys company image

MAIN PAGE

of D

esig

n

Impressive graphics at times look Email address mentioned on the

i f i k f DM

, Nat

iona

l Ins

titut

e o

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Impressive graphics at times look appealing in place of average visuals

main page for quick reference

©20

09, S

D

Product Segmentation…g…revenue management

SpecialSpecial Offer:

Extended Warranty

D h idifi f Des

ign

DehumidifierEKO Model

M, N

atio

nal I

nstit

ute

of

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

©20

09, S

DM

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.eduDESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.eduDESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.eduDESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.eduDESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.eduDESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

strategizing scope for design intervention…strategizing scope for design intervention

d t d i d t di ifi ti k d i

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

…product design …product diversification …package design…branding …exhibitions …displays …product graphics

strategizing scope for design intervention…strategizing scope for design intervention

kill d ti k t ti d i t l d i

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

…skill up-gradation …workstation design …tool designs…materials & processes design …joineries & details

design clinic cum design workshop…design clinic cum design workshop

• Share overall understandings, insights and opportunities identified through the survey and discuss possible remedial g y psolutions

• Discussion on common design based issues concerning the cluster

• Expose participants to the benefits and elements of design • Expose participants to the benefits and elements of design

• Case study presentations• Expert lecturers

• Train participants to the creative problem solving techniquesp p p g q• Hands-on exercises

• Design Clinic and Suggestions of Remedial Steps/ Solutions

• Individual and /or group of designers interact with the i i i di id l l l d l h i /hi /h participants at individual level and analyze their/his/her

product /component/ processes

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

Design Clinic Scheme, National Institute of Design, Paldi, Ahmedabad 380 007 designclinicsindia@nid.edu

d i li iwww.designclinicsmsme.org

http://designclinicsmsme.org/wp-content/uploads/DesignAwarenessProgramme-Guideline(2).pdf

For Further details, Programme guidelines, formats and to refer to the reports please visit:

http://designclinicsmsme.org/NAS_Checklist_for_Design_Experts.pdf

http://designclinicsmsme.org/Spot%20Design%20Clinic%20Workshop%20Guideline.pdf

http://www.designclinicsmsme.org/empanelment-media-reports/reports/design-awareness-programme-reports

Thank YouThank You

DESIGN CLINIC SCHEME, NATIONAL INSTITUTE OF DESIGN, PALDI, AHMEDABAD 380 007 designclinicsindia@nid.edu