design and research mr. badrul azmi abdul holed school of manufacturing engineering universiti...
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Design and ResearchDesign and Research
Mr. Badrul Azmi Abdul HoledSchool of Manufacturing Engineering
Universiti Malaysia Perlis (UniMAP)21st. July 2008
EPT322 INDUSTRIAL DESIGNEPT322 INDUSTRIAL DESIGN
Lecture TopicsWhat is SuccessfulWhat is Successful Design?Design?
Basic Product Development ProcessBasic Product Development ProcessDescriptions of designDescriptions of design
Case Study and Project AnalysisCase Study and Project Analysis
Learning Outcomes1. Ability to remember and describe what is
“successful design” means.2. Ability to repeat and discuss the product
development process and job/responsibility of Industrial Designers.
3. Ability to remember and discuss the important of research for industrial designers.
The Product Development Process
Design and Research The Product Development Process
Design and Research
The Product Development Process
Design and Research The Product Development Process
Design and Research
A “successful design” is highly dependant on a comprehensive research process as a ‘knowledge builder’ and ‘information gatherer’ about the subject domain.
1. Identify the "Bright Idea“/Opportunity 1. Identify the "Bright Idea“/Opportunity
2. Define the Requirements 2. Define the Requirements
3. Gather Outside Information 3. Gather Outside Information (Patent Search, Market Research)(Patent Search, Market Research)
4.4. The Design PhaseThe Design Phase
5. Prototyping5. Prototyping
6. Production6. Production
7. Distribution and sales7. Distribution and sales
The Basic Product Development Process
Design and Research The Basic Product Development Process
Design and Research
The Basic Product Development Process
Design and Research The Basic Product Development Process
Design and Research
Opportunity Identification and SelectionOpportunity Identification and Selection
Generate new products opportunities as spinouts of the ongoing Generate new products opportunities as spinouts of the ongoing business operation, new product suggestions, changes in marketing plan, business operation, new product suggestions, changes in marketing plan, resource changes, and new needs in the market place.resource changes, and new needs in the market place.
-Marketing and sales personnelMarketing and sales personnel-Research and technology development organizationsResearch and technology development organizations-Current product development teamsCurrent product development teams-Manufacturing and operations organizationsManufacturing and operations organizations-Current or potential customersCurrent or potential customers-Third parties such as suppliers, inventors and business partnersThird parties such as suppliers, inventors and business partners
The Basic Product Development Process
Design and Research The Basic Product Development Process
Design and Research
Phase 1 : Opportunity Identification and SelectionPhase 1 : Opportunity Identification and Selection
Starting point of any design activities would be the establishment of Starting point of any design activities would be the establishment of user/market need in detail and depth.user/market need in detail and depth.
Research need to be done from various sources such as :Research need to be done from various sources such as :- patents, trademarks, copyright laws- patents, trademarks, copyright laws
- report, proceedings, reference books, trade information journals- report, proceedings, reference books, trade information journals - statistical data published- statistical data published
The 6 area of information to determine the customer requirements :The 6 area of information to determine the customer requirements :- who is the main customer- who is the main customer- the customers’ needs and wants- the customers’ needs and wants- how the customers can be group to form homogeneous market segments- how the customers can be group to form homogeneous market segments- what companies and products will compete directly & indirectly- what companies and products will compete directly & indirectly- how the requirements of communications will affect the nature of the- how the requirements of communications will affect the nature of the
productproduct- how the requirements of distribution and selling will affect the nature of- how the requirements of distribution and selling will affect the nature of
the productthe productS. Pugh, S. Pugh, Total Design : Integrated Methods for Successful Product EngineeringTotal Design : Integrated Methods for Successful Product Engineering , 1991, 1991
The Product Development Process
Design and Research The Product Development Process
Design and Research
A clear description of the problem you are going to solve.
You may have to form the brief from either a situation or a theme.Before finalizing the brief you may need to do some “investigation”.
Examples :PROBLEM : Toiletries Set for Hotel Seri Malaysia is not well presented and it’s looks very cheap but the hotel management don’t want to increase the cost.
DESIGN BRIEF: Design a Toiletries Set for Hotel Seri MalaysiaDESIGN BRIEF: Design a Toiletries Set for Hotel Seri Malaysia that looks that looks expensive and well presented with the same cost.expensive and well presented with the same cost.
The Product Development Process
Design and Research The Product Development Process
Design and Research
Research into related topicCollection/compilation of useful informationAnalysis of topicsSpecifications
- Visit shops or exhibitions to view current products.
- Draw up a questionnaire to discover further information.
- Interview people about the problem.
- Visit libraries, read magazines and books to find further information.- Write to and/or visit industry to discover more information.
- Take a similar existing products or systems & analyze it carefully.- Intellectual Property data which related to the product
The Product Development Process
Design and Research The Product Development Process
Design and Research
Draw up specifications, which will helps to focus towards the key aspects of the problems.
By having checked the key aspects, at least you will know the point has been considered. Examples of those aspects are :
size function appearance
cost
safety environment
manufacture
ergonomic
shape
finishing maintenance
The order and priority will change according to the design problem or the product nature or function.
Case Study and Project Analysis
Design and Research Case Study and Project Analysis
Design and Research
Project Descriptions
Improvement of “tensile test” equipment.
Identified problem with existing product are:- Movement of the equipment.
What I did??
1. Asking questions.
Movement frequency / rate of recurrence
Who is the manufacturer and where and how it is going to produce
Estimate Cost
Looking at existing product and taking dimensions
size
function
appearance cost
safety environment
manufacture
ergonomic
shape
finishing
maintenance
Possible order and priority according to the design problem.
1
2
3
4
5
6
Case Study and Project Analysis
Design and Research Case Study and Project Analysis
Design and Research
Case Study of Design Project
Focus of Design Project is to the bottom part of the product
Case Study and Project Analysis
Design and Research Case Study and Project Analysis
Design and Research
Case Study of Design Project
Case Study and Project Analysis
Design and Research Case Study and Project Analysis
Design and Research
Case Study of Design Project
Case Study and Project Analysis
Design and Research Case Study and Project Analysis
Design and Research
Questions and Answers
Design and Research
Design and Research
Thank You