design and brand guidelines - hit fm and brand guidelines we love hit fm. hit fm hit fm corporate...

of 24/24
CONTACT Address hit fm Scheepvaartkaai 16 a bus 8 B-3500 HASSELT Belgium Phone & Fax Phone: + 32 (0)11 22 11 88 Fax: + 32 (0)3 899 56 84 Online E-mail : [email protected] Website: www.hitfm.be DESIGN AND BRAND GUIDELINES WE LOVE HIT FM.

Post on 08-Jun-2018

215 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • CONTACT

    Address

    hit fmScheepvaartkaai 16 a bus 8B-3500 HASSELTBelgium

    Phone & Fax

    Phone: + 32 (0)11 22 11 88 Fax: + 32 (0)3 899 56 84

    Online

    E-mail : [email protected] Website: www.hitfm.be

    DESIGN ANDBRAND GUIDELINES

    WE LOVE HIT FM.

  • HIT FM

    hit fmCorporate Brand Guidelines

    Version: v2 // 2015

    DESIGN ANDBRAND GUIDELINES

  • SECTION 2 | TYPOGRAPHY

    SECTION 3 | COLOR SYSTEM

    SECTION 4 | STATIONERY

    SECTION 1 | LOGO

    SECTION 0 | INTRODUCTION

    PAGE 10

    PAGE 14

    PAGE 18

    PAGE 22

    PAGE 6

    PAGE 4

    SECTION 5 | SUMMARY AND CONTACT

    TABLE OF CONTENTS

  • hit fm Corporate Brand Guidelines

    SECTION 0INTRODUCTIONThe Introduction

  • THE DESIGN GUIDELINES

    These guidelines describe the visual and verbal elements that represent hit fm s corporate identity. This includes our name, logo and other elements such as color, type and graphics.

    Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

    These guidelines reflect hit fm s commitment to quality, consitency and style.

    The hit fm brand, including the logo, name, colors and identifying elements, are valuable company assets.

    Each of us is responsible for protecting the companys interests by preventing unauthorized or incorrect use of the hit fm name and marks.

    hit fm Corporate Brand Guidelines

  • LOGO INTRODUCTIONOur Logo is the key building block of our identity, the primary visual element that identifies us.

    The signature is a combination of the the symbol itself and our company name they have a fixed relationship that should never be changed in any way.

    THE FULL LOGOTYPE

    The hit fm Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

    It has a particular relationship with the hit fm name.The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Helvetica Neue and

    has also been chosen to compliment and balance perfectly with the logo symbol.The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Blue and White. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.

    hit fm Corporate Brand Guidelines

    SECTION 1LOGO

    The Logo IntroductionClearspace and computation

    The Logo ApplicationThe Logo Size

  • Attention:Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with hit fm Trademark Licensing if you have any questions or need further help.

    hit fm Corporate Brand Guidelines

    2

    3 4

    1

    7 // 24

    DARK VERSION LIGHT VERSION3) The Logo Dark Version will be used when the backround color is light colored.

    4) The Logo Light Version will be used when the backround color is dark colored.

    Recommended formats are:.eps | .ai | .png | .jpg | .tiff

    1) The Logo SymbolConsists of a powerful element evoking the culture of design services and a Blue background.

    2) The Logo TitleCarefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in blue of the chosen corporate color. The font that is used here is Helvetica Neue.

    THE LOGOTYPE

    1) The general Logo The main logo are the two circles including `hit and `fm used on white or light-colored background.For darker backrounds you will find an alternative below.

  • x

    1/2 x

    1/2 x1/2 x

    1/2 x

    8 // 24

    It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark.

    This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name they have a fixed relationship that should never be changed in any way.

    CLEARSPACE

    Full Logo

    10 mm

    10 mm

    10 mm

    Computation-To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).Definition

    -Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

    10 mm

    hit fm Corporate Brand Guidelines

    LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION

  • LOGO Bdark colored background

    LOGO Clight colored background

    LOGO Dblack-whitebackground

    hit fm Corporate Brand Guidelines

    15 m

    m

    10 m

    m

    20

    mm

    20

    mm

    9 // 24

    LOGO Astandard version

    MINIMUM LOGO SIZES

    Full LogoMinimum Size: 20 mm x 14.13 mm

    Logo SymbolMinimum Size: 10 mm x 9.80 mm

    APPLICATION ON A BACKGROUND

  • The Desing.Inc Corporate Brand Guidelines

    THE CORPORATE TYPOGRAPHY

    Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all hitfm communications. We have selected Helvetica Neue,

    which helps inject energy and enthusiasm into the entire hitfm communications, as the primary and secondary corporate typefaces.

    hit fm Corporate Brand Guidelines

    SECTION 2CORPORATE TYPOGRAPHY

    The Corporate FontsPrimary Font

    Secondary FontFont Hierachy

    THE CORPORATE FONTSAND TYPOGRAPHY

  • hit fm Corporate Brand Guidelines

    11 // 24

    TYPE EXAMPLESHELVETICA

    HELVETICA NEUE33 Thin Extended

    63 Medium Extended

    A B C D E F G H I J K L M

    N O P Q R S T U V W X Y Z

    a b c d e f g h i j k l m

    n o p q r s t u v w x y z

    A B C D E F G H I J K L M

    N O P Q R S T U V W X Y Z

    a b c d e f g h i j k l m

    n o p q r s t u v w x y z

    Figures 0 1 2 3 4 5 6 7 8 9 0

    Special Characters

    ! $ % & / ( ) = ? ` ; :

    [ ] | { }

    @

    ~ < >

    allehitsaltijd.

    PRIMARY FONTHELVETICA NEUE

    DESIGNER : MAX MIEDINGER

    - THE FONTHelvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Edouard Hoffmann.

    PRIMARY CORPORATE FONT

  • 12 // 24

    PRIMARY FONTHELVETICA NEUE

    DESIGNER : MAX MIEDINGER

    - THE FONTHelvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Edouard Hoffmann.

    TYPE EXAMPLESHELVETICA

    H E L V E T I C A53 Extended A B C D E F G H I J K L M

    N O P Q R S T U V W X Y Z

    a b c d e f g h i j k l m

    n o p q r s t u v w x y z

    Figures 0 1 2 3 4 5 6 7 8 9 0

    Special Characters

    ! $ % & / ( ) = ? ` ; :

    [ ] | { }

    @

    ~ < >

    hit fm Corporate Brand Guidelines

    hit fm

    PRIMARY CORPORATE FONT

  • hit fm Corporate Brand Guidelines

    13 // 24

    Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact

    so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for hitfm.

    CONTEXT TEXTAND INNER HEADLINES

    HEADLINES AND TYPOBREAKS

    hit fm Typo

    -

    33 Thin Extended

    6 pt Type / 9 pt Leading

    hit fm Typo- 45 Light8 pt Type / 11 pt Leading

    HIT FM TYPO- 63 Medium Extended 11pt Type / 10pt Leading

    HIT FM TYPO - 33 Thin Extended30pt Type / 30 pt Leading

    HIT FM TYPO- 63 Medium Extended 15pt Type / 12pt Leading

    TYPOGRAPHY AND TEXT HIERARCHY

    Caption Text

    Copy Text

    Headlines Copytext

    Sublines Sections

    Big Headlines and Title

  • The Desing.Inc Corporate Brand Guidelines

    THE COLOR SYSTEM

    Color plays an important role in the Design.Inc corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the One Voice color scheme. Consistent use of

    these colors will contribute to the cohesive and harmonious look of the hit fm brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

    hit fm Corporate Brand Guidelines

    SECTION 3CORPORATE COLOR SYSTEM

    THE PRIMARY COLOR SYSTEM AND COLOR CODES

    The Corporate ColorsPrimary Color System

    Secondary Color System

  • hit fm Corporate Brand Guidelines

    15 // 24

    PRIMARY COLORWHITE

    -

    COLOR CODESCMYK : C000 M000 Y000 K000Pantone : 196 C RGB : R255 G255 B255 Web : #ffffff

    PRIMARY COLORBLUE

    -

    COLOR CODESCMYK : C100 M000 Y011 K000Pantone : 312 CRGB : R000 G161 B212 Web : #00a1d4

    PRIMARY COLOR SYSTEM

    -Explanation: The hit fm Company has two official colors: blue and white. These colors have become a recognizable identifier for the company.

    Usage:Use them as the dominant color palette for all internal and external visual presentations of the company.

    COLOR TONES

    COLOR TONES

    100 % 80 % 60 % 40 % 20 %

    100 % 80 % 60 % 40 % 20 %

  • 16 // 24

    SECONDARY COLOR SYSTEM

    -Explanation: The Secondary colors are complementary to our off icial colors, but are not recognizable identifiers for hit fm. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

    Usage:Use them to accent and support the primary color palette.

    COLOR CODESCMYK : C000 M075 Y096 K000Pantone : 1655 CRGB : R249 G089 B000Web : #f95900

    COLOR CODESCMYK : C027 M002 Y007 K000Pantone : 290 CRGB : R197 G226 B237Web : #c5e2ed

    COLOR CODESCMYK : C054 M028 Y023 K005Pantone : 5425 CRGB : R128 G157 B176Web : #809db0

    COLOR CODESCMYK : C100 M088 Y170 K042Pantone : 2767 CRGB : R021 G039 B054Web : #152736

    hit fm Corporate Brand Guidelines

    THE SECONDARY COLOR SYSTEM AND COLOR CODES

    Tones

    Tones

    Tones

    Tones

  • hit fm Corporate Brand Guidelines

    COLORS ARE ONE OF THE MOST IMPORTANT THINGS TO TRANSFER A BRAND TO THE CUSTOMERS.

  • The Desing.Inc Corporate Brand Guidelineshit fm Corporate Brand Guidelines

    SECTION 4CORPORATE STATIONERY

    The Company LetterheadThe Company Business Cards

    The Envelope

  • hit fm Corporate Brand Guidelines

    Sche

    epva

    artk

    aai 1

    6 a

    bus 8

    B

    -350

    0 Ha

    ssel

    t C

    FM n

    v

    Puur

    sest

    eenw

    eg 9

    B

    -228

    0 Bo

    rnem

    T

    +32

    11

    22 1

    1 88

    F

    +32

    3 8

    99 5

    6 84

    in

    [email protected]

    hitfm

    .be

    B

    TW B

    E 08

    71.8

    93.1

    11

    hitfm.be

    19 // 24

    THE COMPANYLETTERHEAD

    - Explanation: This shows the approved layouts with the primary elements of the hit fm stationery system for the front- and backside of the letterheads.

    Usage:The letterhead will be used for all official communication that is going out of hit fm.

    THE COMPANYLETTERHEAD

    PARAMETER

    Dimensions 297 x 210mmDIN A4

    Dimensions 297 x 210mmDIN A4

    Weight 90g/m Uncoated white

  • hitfm.be

    VINCENTVANWYNSBERGHEPROMOTIE- & MEDIA-ADVISEUR

    +32 477 96 57 [email protected]

    Paaphoek 35B-8450 BREDENEF +32 (0)59 43 05 19

    20 // 24

    THE COMPANYBUSINESS CARDS

    - Explanation: This shows the approved layouts with the primary elements of the hitfm stationery system for business cards.

    Usage:The business cards will be used for all official contact and communication of hitfm company. Insert the hit fm letterhead and send your documents throughout the world.

    Frontside

    BacksidePARAMETER

    Dimensions 85 x 55 mm

    Weight 400g/m Uncoated white

    Weight 120g/m Uncoated white

    Print CMYK

    hit fm Corporate Brand Guidelines

    THE COMPANYBUSINESS CARDS

  • hit fm Corporate Brand Guidelines

    Sche

    epva

    artk

    aai 1

    6 a

    bus 8

    B

    -350

    0 Ha

    ssel

    t

    21 // 24

    THE COMPANYENVELOPE

    -

    Explanation: This shows the approved layout with the primary elements of the hitfm stationery system for envelopes.

    PARAMETER

    Dimensions 220 x 110 mm

    Weight 90g/m Uncoated white

    Print CMYK

    Frontside

    Backside

    THE COMPANYENVELOPE

  • The Desing.Inc Corporate Brand Guidelineshit fm Corporate Brand Guidelines

    SECTION 5SUMMARYAND CONTACTSummaryContact

  • hit fm Corporate Brand Guidelines

    23 // 24

    SCAN TO DOWNLOAD THE COMPLETE CORPORATE DESIGN

    Link : http://www.hitfm.be/logobank

    CONTACT

    For further information please contact:

    Joeri SacrPROMOTIEMANAGER

    E [email protected] +32 (0)11 22 11 88

  • Scan for download the complete Corporate Design Brand Manual

    DOWNLOAD

    hit fmBrand Collection

    WWW.HIT FM.BE

    Direct Link : http://www.hitfm.be/nl/media

    CONTACT

    Address

    hit fmScheepsvaartkaai 16 a bus 8B-3500 HASSELTBelgium

    WE LOVEHIT FM.