design and brand guidelines - hit fm and brand guidelines we love hit fm. hit fm hit fm corporate...
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CONTACT
Address
hit fmScheepvaartkaai 16 a bus 8B-3500 HASSELTBelgium
Phone & Fax
Phone: + 32 (0)11 22 11 88 Fax: + 32 (0)3 899 56 84
Online
E-mail : [email protected] Website: www.hitfm.be
DESIGN ANDBRAND GUIDELINES
WE LOVE HIT FM.
SECTION 2 | TYPOGRAPHY
SECTION 3 | COLOR SYSTEM
SECTION 4 | STATIONERY
SECTION 1 | LOGO
SECTION 0 | INTRODUCTION
PAGE 10
PAGE 14
PAGE 18
PAGE 22
PAGE 6
PAGE 4
SECTION 5 | SUMMARY AND CONTACT
TABLE OF CONTENTS
THE DESIGN GUIDELINES
These guidelines describe the visual and verbal elements that represent hit fm s corporate identity. This includes our name, logo and other elements such as color, type and graphics.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect hit fm s commitment to quality, consitency and style.
The hit fm brand, including the logo, name, colors and identifying elements, are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the hit fm name and marks.
hit fm Corporate Brand Guidelines
LOGO INTRODUCTIONOur Logo is the key building block of our identity, the primary visual element that identifies us.
The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
THE FULL LOGOTYPE
The hit fm Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
It has a particular relationship with the hit fm name.The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Helvetica Neue and
has also been chosen to compliment and balance perfectly with the logo symbol.The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Blue and White. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
hit fm Corporate Brand Guidelines
SECTION 1LOGO
The Logo IntroductionClearspace and computation
The Logo ApplicationThe Logo Size
Attention:Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with hit fm Trademark Licensing if you have any questions or need further help.
hit fm Corporate Brand Guidelines
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3 4
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DARK VERSION LIGHT VERSION3) The Logo Dark Version will be used when the backround color is light colored.
4) The Logo Light Version will be used when the backround color is dark colored.
Recommended formats are:.eps | .ai | .png | .jpg | .tiff
1) The Logo SymbolConsists of a powerful element evoking the culture of design services and a Blue background.
2) The Logo TitleCarefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in blue of the chosen corporate color. The font that is used here is Helvetica Neue.
THE LOGOTYPE
1) The general Logo The main logo are the two circles including `hit’ and `fm’ used on white or light-colored background.For darker backrounds you will find an alternative below.
x
1/2 x
1/2 x 1/2 x
1/2 x
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It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark.
This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
CLEARSPACE
Full Logo
10 mm
10 mm
10 mm
Computation-To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).Definition
-Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
10 mm
hit fm Corporate Brand Guidelines
LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION
LOGO Bdark colored background
LOGO Clight colored background
LOGO Dblack-whitebackground
hit fm Corporate Brand Guidelines
15 m
m
10 m
m
20
mm
20
mm
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LOGO Astandard version
MINIMUM LOGO SIZES
Full LogoMinimum Size: 20 mm x 14.13 mm
Logo SymbolMinimum Size: 10 mm x 9.80 mm
APPLICATION ON A BACKGROUND
The Desing.Inc Corporate Brand Guidelines
THE CORPORATE TYPOGRAPHY
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all hitfm communications. We have selected Helvetica Neue,
which helps inject energy and enthusiasm into the entire hitfm communications, as the primary and secondary corporate typefaces.
hit fm Corporate Brand Guidelines
SECTION 2CORPORATE TYPOGRAPHY
The Corporate FontsPrimary Font
Secondary FontFont Hierachy
THE CORPORATE FONTSAND TYPOGRAPHY
hit fm Corporate Brand Guidelines
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TYPE EXAMPLESHELVETICA
HELVETICA NEUE33 Thin Extended
63 Medium Extended
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
Figures 0 1 2 3 4 5 6 7 8 9 0
Special Characters
! “ § $ % & / ( ) = ? ` ; :
¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
√ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
allehitsaltijd.
PRIMARY FONTHELVETICA NEUE
DESIGNER : MAX MIEDINGER
- THE FONTHelvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Edouard Hoffmann.
PRIMARY CORPORATE FONT
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PRIMARY FONTHELVETICA NEUE
DESIGNER : MAX MIEDINGER
- THE FONTHelvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Edouard Hoffmann.
TYPE EXAMPLESHELVETICA
H E L V E T I C A53 Extended A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
Figures 0 1 2 3 4 5 6 7 8 9 0
Special Characters
! “ § $ % & / ( ) = ? ` ; :
¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘
æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
√ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
hit fm Corporate Brand Guidelines
hit fm
PRIMARY CORPORATE FONT
hit fm Corporate Brand Guidelines
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Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact
so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for hitfm.
CONTEXT TEXTAND INNER HEADLINES
HEADLINES AND TYPOBREAKS
hit fm Typo
-
33 Thin Extended
6 pt Type / 9 pt Leading
hit fm Typo- 45 Light8 pt Type / 11 pt Leading
HIT FM TYPO- 63 Medium Extended 11pt Type / 10pt Leading
HIT FM TYPO - 33 Thin Extended30pt Type / 30 pt Leading
HIT FM TYPO- 63 Medium Extended 15pt Type / 12pt Leading
TYPOGRAPHY AND TEXT HIERARCHY
Caption Text
Copy Text
Headlines Copytext
Sublines Sections
Big Headlines and Title
The Desing.Inc Corporate Brand Guidelines
THE COLOR SYSTEM
Color plays an important role in the Design.Inc corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of
these colors will contribute to the cohesive and harmonious look of the hit fm brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
hit fm Corporate Brand Guidelines
SECTION 3CORPORATE COLOR SYSTEM
THE PRIMARY COLOR SYSTEM AND COLOR CODES
The Corporate ColorsPrimary Color System
Secondary Color System
hit fm Corporate Brand Guidelines
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PRIMARY COLORWHITE
-
COLOR CODESCMYK : C000 M000 Y000 K000Pantone : 196 C RGB : R255 G255 B255 Web : #ffffff
PRIMARY COLORBLUE
-
COLOR CODESCMYK : C100 M000 Y011 K000Pantone : 312 CRGB : R000 G161 B212 Web : #00a1d4
PRIMARY COLOR SYSTEM
-Explanation: The hit fm Company has two official colors: blue and white. These colors have become a recognizable identifier for the company.
Usage:Use them as the dominant color palette for all internal and external visual presentations of the company.
COLOR TONES
COLOR TONES
100 % 80 % 60 % 40 % 20 %
100 % 80 % 60 % 40 % 20 %
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SECONDARY COLOR SYSTEM
-Explanation: The Secondary colors are complementary to our off icial colors, but are not recognizable identifiers for hit fm. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.
Usage:Use them to accent and support the primary color palette.
COLOR CODESCMYK : C000 M075 Y096 K000Pantone : 1655 CRGB : R249 G089 B000Web : #f95900
COLOR CODESCMYK : C027 M002 Y007 K000Pantone : 290 CRGB : R197 G226 B237Web : #c5e2ed
COLOR CODESCMYK : C054 M028 Y023 K005Pantone : 5425 CRGB : R128 G157 B176Web : #809db0
COLOR CODESCMYK : C100 M088 Y170 K042Pantone : 2767 CRGB : R021 G039 B054Web : #152736
hit fm Corporate Brand Guidelines
THE SECONDARY COLOR SYSTEM AND COLOR CODES
Tones
Tones
Tones
Tones
hit fm Corporate Brand Guidelines
COLORS ARE ONE OF THE MOST IMPORTANT THINGS TO TRANSFER A BRAND TO THE CUSTOMERS.
The Desing.Inc Corporate Brand Guidelineshit fm Corporate Brand Guidelines
SECTION 4CORPORATE STATIONERY
The Company LetterheadThe Company Business Cards
The Envelope
hit fm Corporate Brand Guidelines
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THE COMPANYLETTERHEAD
- Explanation: This shows the approved layouts with the primary elements of the hit fm stationery system for the front- and backside of the letterheads.
Usage:The letterhead will be used for all official communication that is going out of hit fm.
THE COMPANYLETTERHEAD
PARAMETER
Dimensions 297 x 210mmDIN A4
Dimensions 297 x 210mmDIN A4
Weight 90g/m Uncoated white
hitfm.be
VINCENTVANWYNSBERGHEPROMOTIE- & MEDIA-ADVISEUR
+32 477 96 57 [email protected]
Paaphoek 35B-8450 BREDENEF +32 (0)59 43 05 19
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THE COMPANYBUSINESS CARDS
- Explanation: This shows the approved layouts with the primary elements of the hitfm stationery system for business cards.
Usage:The business cards will be used for all official contact and communication of hitfm company. Insert the hit fm letterhead and send your documents throughout the world.
Frontside
BacksidePARAMETER
Dimensions 85 x 55 mm
Weight 400g/m Uncoated white
Weight 120g/m Uncoated white
Print CMYK
hit fm Corporate Brand Guidelines
THE COMPANYBUSINESS CARDS
hit fm Corporate Brand Guidelines
Sche
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6 a
bus 8
• B
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0 Ha
ssel
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THE COMPANYENVELOPE
-
Explanation: This shows the approved layout with the primary elements of the hitfm stationery system for envelopes.
PARAMETER
Dimensions 220 x 110 mm
Weight 90g/m Uncoated white
Print CMYK
Frontside
Backside
THE COMPANYENVELOPE
The Desing.Inc Corporate Brand Guidelineshit fm Corporate Brand Guidelines
SECTION 5SUMMARYAND CONTACTSummary
Contact
hit fm Corporate Brand Guidelines
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SCAN TO DOWNLOAD THE COMPLETE CORPORATE DESIGN
Link : http://www.hitfm.be/logobank
CONTACT
For further information please contact:
Joeri SacréPROMOTIEMANAGER
E [email protected] +32 (0)11 22 11 88