design, an easy tool to integrate the circular economy
DESCRIPTION
How design thinking can help companies and organisations to integrate the circular economy? That's the question Wiithaa wanted to answer.TRANSCRIPT
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EXTRACT
RAW MATERIALS
USE
MAKE
SELL&
DELIVER
REUSE
REPAIR
REMAKEPRODUCT
RECYCLING
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
Design,an easy tool to integrate the
circular economy
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EXTRACT
MAKE
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
SELL&
DELIVER
RAW MATERIALS
USE
HOUSEHOLDWASTE
INDUSTRIALWASTE
Our current economy is linear...
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For each tone of common waste,50 to 70 tones of industrial waste are
used, transported or trashed*Source : Blue Economy, Gunter Pauli
Bagger 288 - Mine Extractor in Germany
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a 5 g golden ring = 2 tons of raw material2 g of diamond = 106 kg of raw material 12 bottles of wine = 2 kg of raw material
1 teethbrush = 1,5 kg of raw materialsa pair of shoes = 8 000 liter of water
1 t-shirt = 2 700 liters of water1 A4 sheet of paper = 10 liters of water
Our ways of producing use more ressources than we expect
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90% of the products we buy are trashed within 6 months
Source: The Great Recovery
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EXTRACT
MAKE
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
SELL&
DELIVER
RAW MATERIALS
USE
HOUSEHOLDWASTE
INDUSTRIALWASTE
In this economy,we’re only focused
on two parameters...
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BusinessTechnology
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?
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«Design is not just what it looks like and feels like.
Designis how it works.»
Steve Jobs
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BusinessTechnology
Human
Let’s consider the human aspect too.
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What candesign
do in the waste process ?
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USE
HOUSEHOLDWASTE
INDUSTRIALWASTE
Design is not focused only on the result...
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EXTRACT
MAKE
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
SELL&
DELIVER
RAW MATERIALS
USE
HOUSEHOLDWASTE
INDUSTRIALWASTE
It forces you to reconsider all the process...
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EXTRACT
RAW MATERIALS
USE
MAKE
SELL&
DELIVER
REUSE
REPAIR
REMAKEPRODUCT
RECYCLING
PUT TOGETHER PIECES
PUT TOGETHER PRODUCTS
to consider it perfectly circular...
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In Europe, before 2025, circular economy could make up to
700 billion $
Source : McKinsey / EllenMacArthur Fondation
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Source : The Great Recovery
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Technology Business
Human
Nature
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Circular economy givesnew opportunites Ph
oto
: Tr
eam
us s
ur D
evia
nt A
rt
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socialenvironmentaleconomics
Opportunities of the circular economy
New business models
Shared value creation
Resources optimization
Make waste disapear
Relocalizationof activities
Jobs creation
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Ecoconception
Collaborative economy Upcycling
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Together,let’s make the
circular economyhappen !
Nicolas Buttin
w w w . w i i t h a a . c o m
Brieuc Saffré